Advancing the Cause From the Inside Out...CRM Strategy Digital • An independent safeguarding...
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Advancing the Cause From the Inside Out
Transcript of Advancing the Cause From the Inside Out...CRM Strategy Digital • An independent safeguarding...
Advancing the Cause
From the Inside Out
Experience mattersWe deliver digital transformation
CRM
DigitalStrategy
• An independentsafeguarding charity.
• The only organisation ofour kind in the UK offeringa complete safeguardingsolution.
• Our specialism is inworking with Christian andfaith-based organisations.
• Trusted by charities forover 40 years to helpprotect vulnerable people.
Who we are
• The restructureand reinvention.
• The rebrand.
• The technologyconundrum.
The plan
A time for change
The Restructureand Reinvention
Communication is key
The Restructureand Reinvention
[Some stats?]
• 18 month process
• Stakeholderengagement
• Brand audit
• Competitor Analysis
• Membership survey
The Rebrand
• 10% increase in members.
• 15% increase in DBS serviceuse.
• 90% uptake in our trainingcourses.
• 100% increase call volumesto helpline.
• Increase press/mediaengagement
• Partnerships established withGovernment (APPG), DfIDand others
Results so far
Needs vs cost
The technologyconundrum
Thank youwww.thirtyoneeight.org
@thirtyoneeight
0303 003 11 11
