Robert D Sweeney Senior Vice President for Advancement Advancement

Advancement and

Communications

Committee

Philanthropic

Performance

Q1 FY14

Philanthropic Cash Flow

Annual Giving

Philanthropic Cash Flow Q1 ndash FY14 (in millions)

$303 $302

-

100

200

300

400

500

600

700

800

900

1000

FY14FY13

Cash Flow

9285 9300

5000

5500

6000

6500

7000

7500

8000

8500

9000

9500

10000

FY14FY13

Donors

Annual Giving Q1 ndash FY14 (in millions)

7367 7517

5000

5500

6000

6500

7000

7500

8000

8500

9000

9500

10000

FY14FY13

Annual Giving Donors

Wrapping Up

an Historic $3B

Campaign

Campaign Analysis

Volunteer Recognition What

Comes Next

Celebrating Our Success

NCOUR Members

Celebration Dinner on the Lawn

Advancement 30

Redeploy Staff and Programs

Optimize Use of Volunteers

Use Talent Management as a

Catalyst

Rebuild Gift PipelineFocus on

Major Gifts

Strengthen Annual Giving and

Participation

The Reunion Giving Program seeks to strategically build partnerships with

donors volunteers and university colleagues to maximize alumni

engagement goodwill and support during the Reunion year The Reunion

Giving team strives to renew and deepen alumni ties connect alumni to their

passions at UVa and build a foundation for future gifts

Highlights of FY13

Development

Timeline

Volunteer

Management

Collaboration

Direct Marketing

and

Social Media

$44585941

5519 Donors

2348 Participation

Philanthropic

Performance

Q1 FY14

Philanthropic Cash Flow

Annual Giving

Philanthropic Cash Flow Q1 ndash FY14 (in millions)

$303 $302

-

100

200

300

400

500

600

700

800

900

1000

FY14FY13

Cash Flow

9285 9300

5000

5500

6000

6500

7000

7500

8000

8500

9000

9500

10000

FY14FY13

Donors

Annual Giving Q1 ndash FY14 (in millions)

7367 7517

5000

5500

6000

6500

7000

7500

8000

8500

9000

9500

10000

FY14FY13

Annual Giving Donors

Wrapping Up

an Historic $3B

Campaign

Campaign Analysis

Volunteer Recognition What

Comes Next

Celebrating Our Success

NCOUR Members

Celebration Dinner on the Lawn

Advancement 30

Redeploy Staff and Programs

Optimize Use of Volunteers

Use Talent Management as a

Catalyst

Rebuild Gift PipelineFocus on

Major Gifts

Strengthen Annual Giving and

Participation

The Reunion Giving Program seeks to strategically build partnerships with

donors volunteers and university colleagues to maximize alumni

engagement goodwill and support during the Reunion year The Reunion

Giving team strives to renew and deepen alumni ties connect alumni to their

passions at UVa and build a foundation for future gifts

Highlights of FY13

Development

Timeline

Volunteer

Management

Collaboration

Direct Marketing

and

Social Media

$44585941

5519 Donors

2348 Participation

Philanthropic Cash Flow Q1 ndash FY14 (in millions)

$303 $302

-

100

200

300

400

500

600

700

800

900

1000

FY14FY13

Cash Flow

9285 9300

5000

5500

6000

6500

7000

7500

8000

8500

9000

9500

10000

FY14FY13

Donors

Annual Giving Q1 ndash FY14 (in millions)

7367 7517

5000

5500

6000

6500

7000

7500

8000

8500

9000

9500

10000

FY14FY13

Annual Giving Donors

Wrapping Up

an Historic $3B

Campaign

Campaign Analysis

Volunteer Recognition What

Comes Next

Celebrating Our Success

NCOUR Members

Celebration Dinner on the Lawn

Advancement 30

Redeploy Staff and Programs

Optimize Use of Volunteers

Use Talent Management as a

Catalyst

Rebuild Gift PipelineFocus on

Major Gifts

Strengthen Annual Giving and

Participation

The Reunion Giving Program seeks to strategically build partnerships with

donors volunteers and university colleagues to maximize alumni

engagement goodwill and support during the Reunion year The Reunion

Giving team strives to renew and deepen alumni ties connect alumni to their

passions at UVa and build a foundation for future gifts

Highlights of FY13

Development

Timeline

Volunteer

Management

Collaboration

Direct Marketing

and

Social Media

$44585941

5519 Donors

2348 Participation

Annual Giving Q1 ndash FY14 (in millions)

7367 7517

5000

5500

6000

6500

7000

7500

8000

8500

9000

9500

10000

FY14FY13

Annual Giving Donors

Wrapping Up

an Historic $3B

Campaign

Campaign Analysis

Volunteer Recognition What

Comes Next

Celebrating Our Success

NCOUR Members

Celebration Dinner on the Lawn

Advancement 30

Redeploy Staff and Programs

Optimize Use of Volunteers

Use Talent Management as a

Catalyst

Rebuild Gift PipelineFocus on

Major Gifts

Strengthen Annual Giving and

Participation

The Reunion Giving Program seeks to strategically build partnerships with

donors volunteers and university colleagues to maximize alumni

engagement goodwill and support during the Reunion year The Reunion

Giving team strives to renew and deepen alumni ties connect alumni to their

passions at UVa and build a foundation for future gifts

Highlights of FY13

Development

Timeline

Volunteer

Management

Collaboration

Direct Marketing

and

Social Media

$44585941

5519 Donors

2348 Participation

Wrapping Up

an Historic $3B

Campaign

Campaign Analysis

Volunteer Recognition What

Comes Next

Celebrating Our Success

NCOUR Members

Celebration Dinner on the Lawn

Advancement 30

Redeploy Staff and Programs

Optimize Use of Volunteers

Use Talent Management as a

Catalyst

Rebuild Gift PipelineFocus on

Major Gifts

Strengthen Annual Giving and

Participation

The Reunion Giving Program seeks to strategically build partnerships with

donors volunteers and university colleagues to maximize alumni

engagement goodwill and support during the Reunion year The Reunion

Giving team strives to renew and deepen alumni ties connect alumni to their

passions at UVa and build a foundation for future gifts

Highlights of FY13

Development

Timeline

Volunteer

Management

Collaboration

Direct Marketing

and

Social Media

$44585941

5519 Donors

2348 Participation

NCOUR Members

Celebration Dinner on the Lawn

Advancement 30

Redeploy Staff and Programs

Optimize Use of Volunteers

Use Talent Management as a

Catalyst

Rebuild Gift PipelineFocus on

Major Gifts

Strengthen Annual Giving and

Participation

The Reunion Giving Program seeks to strategically build partnerships with

donors volunteers and university colleagues to maximize alumni

engagement goodwill and support during the Reunion year The Reunion

Giving team strives to renew and deepen alumni ties connect alumni to their

passions at UVa and build a foundation for future gifts

Highlights of FY13

Development

Timeline

Volunteer

Management

Collaboration

Direct Marketing

and

Social Media

$44585941

5519 Donors

2348 Participation

Celebration Dinner on the Lawn

Advancement 30

Redeploy Staff and Programs

Optimize Use of Volunteers

Use Talent Management as a

Catalyst

Rebuild Gift PipelineFocus on

Major Gifts

Strengthen Annual Giving and

Participation

The Reunion Giving Program seeks to strategically build partnerships with

donors volunteers and university colleagues to maximize alumni

engagement goodwill and support during the Reunion year The Reunion

Giving team strives to renew and deepen alumni ties connect alumni to their

passions at UVa and build a foundation for future gifts

Highlights of FY13

Development

Timeline

Volunteer

Management

Collaboration

Direct Marketing

and

Social Media

$44585941

5519 Donors

2348 Participation

Advancement 30

Redeploy Staff and Programs

Optimize Use of Volunteers

Use Talent Management as a

Catalyst

Rebuild Gift PipelineFocus on

Major Gifts

Strengthen Annual Giving and

Participation

The Reunion Giving Program seeks to strategically build partnerships with

donors volunteers and university colleagues to maximize alumni

engagement goodwill and support during the Reunion year The Reunion

Giving team strives to renew and deepen alumni ties connect alumni to their

passions at UVa and build a foundation for future gifts

Highlights of FY13

Development

Timeline

Volunteer

Management

Collaboration

Direct Marketing

and

Social Media

$44585941

5519 Donors

2348 Participation

The Reunion Giving Program seeks to strategically build partnerships with

donors volunteers and university colleagues to maximize alumni

engagement goodwill and support during the Reunion year The Reunion

Giving team strives to renew and deepen alumni ties connect alumni to their

passions at UVa and build a foundation for future gifts

Highlights of FY13

Development

Timeline

Volunteer

Management

Collaboration

Direct Marketing

and

Social Media

$44585941

5519 Donors

2348 Participation

Highlights of FY13

Development

Timeline

Volunteer

Management

Collaboration

Direct Marketing

and

Social Media

$44585941

5519 Donors

2348 Participation

Collaboration within the University Community

University Colleagues

bull Schools and Units Top 20 Meetings and Marketing and

Communications Meetings

University Advancement Colleagues

bull Central Development Top 20 Meetings and Marketing and

Communications Meetings

bull Deke and Team Website Emails New Technology

bull Strategic Communications School One Pagers

bull Research Updating Portfolios Annually

bull Gift Accounting and IS Incoming Gifts

bull Planned Giving

Reunion Colleagues

bull Alumni Association Volunteers Communications Social Media etc

Top 20 data

Volunteers Only

Direct Marketing Only

Development Officers Only

Volunteers and Development Officers

Top 20

Population 2161

Donors 1663 or 77

Dollars $3825724814

708

357

546

550

Top 20 data

Volunteers Only

Direct Marketing Only

Development Officers Only

Volunteers and Development Officers

Top 20

Population 2161

Donors 1663 or 77

Dollars $3825724814

708

357

546

550

Direct Marketing Only ndash Top 20 Statistics

Out of 2161 alumni in the Top 20 708 alumni were not claimed by a development

officer or volunteer 464 or 66 made a gift in their reunion year 19 or 3 made a multi

year pledge and 275 or 39 increased their giving The total dollars that were given to

the University in FY13 by these alumni $119786364

708 Alumni

From the Top 20

66

Made a

Gift

3 Made a

Multi-Year

Pledge

39

Increased

Their

Giving

Development Officers ndash Top 20 Statistics

Development Officers solicited 546 alumni from the top 20 in FY13 447 or 82

made a gift in their reunion year 47 of these alumni or 9 made a multi year pledge and

283 or 52 increased their giving The total dollars raised by Development Officers

$1839905639

546 Alumni

From the Top 20

82

Made a

Gift

9 Made a

Multi-Year

Pledge

52

Increased

Their

Giving

Volunteers ndash Top 20 Statistics

Volunteers solicited 357 alumni from the top 20 in FY13 256 or 72 made a gift

in their reunion year 27 of these alumni or 8 made a multi year pledge and 151 or

42 increased their giving The total dollars raised by volunteers $34932823

357 Alumni

From the Top 20

72 Made

a Gift

8 Made a

Multi-Year

Pledge

42

Increased

Their

Giving

Development Officers and Volunteers Top 20 Statistics

Development Officers and Volunteers worked in unison to solicit 550 alumni from

the top 20 496 of these alumni or 90 made a gift in their reunion year 210 or

38 made a multi year pledge and 346 or 63 increased their giving Total dollars

raised $1831099988

550 Alumni

From the Top 20

90

Made a

Gift

38 Made

a Multi-

Year Pledge

63

Increased

Their

Giving

Reunion Alumni

Population

Pre-Email

Mailing

Email Follow-up

Facebook Post

Volunteer Contact

Direct Marketing Strategy FY13

Fall Multi-Channel Campaign Including Direct Mail and Email

FY12

290 donors

$29417084

FY13

563 donors

$42974850

Glossy vs Grassroots

Direct Marketing Results by FY

0

500

1000

1500

2000

2500

3000

$000

$20000000

$40000000

$60000000

$80000000

$100000000

$120000000

$140000000

$160000000

FY10 FY11 FY12 FY13

Dollars

Donors

Email Results FY12 vs FY13

579

1159

0

200

400

600

800

1000

1200

1400

FY12 FY13

$15122626

$24594085

$000

$5000000

$10000000

$15000000

$20000000

$25000000

$30000000

FY12 FY13

Donors Dollars

6-Week Email Series

Donors

Dollars 324

541

0

100

200

300

400

500

600

FY12 FY13

$5529919

$7032858

$2500000

$3000000

$3500000

$4000000

$4500000

$5000000

$5500000

$6000000

$6500000

$7000000

$7500000

FY12 FY13

$000

$500000000

$1000000000

$1500000000

$2000000000

$2500000000

$3000000000

$3500000000

$4000000000

$4500000000

$5000000000

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

From $10M to $44M Reunion Program Growth

5519 Donors

2348 Participation

$44585942

Major Gifts $100000+

Multi-Year Gifts

FY13 Results

Major Gifts of $100000+

4

13

33

9 Gifts = $2510945395

$1M+

6 Gifts = $424324029

$500000 - $999999

9 Gifts = $2527732

$250000 - $499999

32 Gifts = $447506668

$100000 - $249999

0

100

200

300

400

500

600

2007 2008 2009 2010 2011 2012 2013

Reunion Year Multi-Year Pledges

2rsquos amp 7rsquos 0rsquos amp 5rsquos 1rsquos amp 6rsquos 4rsquos amp 9rsquos 3rsquos amp 8rsquos 2rsquos amp 7rsquos 3rsquos amp 8rsquos

The Reunions Population

18000

19000

20000

21000

22000

23000

24000

25000

FY2008 FY2009 FY2010 FY2011 FY2012 FY2013

Denominators

Class of 1958

FY08

$4900915

34 participation

Class of 2008

4-Year Average

$62713

14 participation

0

1000

2000

3000

4000

5000

6000

Donors

FY08

FY13

FY08 and FY13 Dollars and Donors

$0

$5

$10

$15

$20

$25

$30

$35

$40

$45

$50

Dollars

Mill

ion

s

Development Officers ndash Top 20 Statistics

Development Officers solicited 546 alumni from the top 20 in FY13 447 or 82

made a gift in their reunion year 47 of these alumni or 9 made a multi year pledge and

283 or 52 increased their giving The total dollars raised by Development Officers

$1839905639

546 Alumni

From the Top 20

82

Made a

Gift

9 Made a

Multi-Year

Pledge

52

Increased

Their

Giving

Volunteers ndash Top 20 Statistics

Volunteers solicited 357 alumni from the top 20 in FY13 256 or 72 made a gift

in their reunion year 27 of these alumni or 8 made a multi year pledge and 151 or

42 increased their giving The total dollars raised by volunteers $34932823

357 Alumni

From the Top 20

72 Made

a Gift

8 Made a

Multi-Year

Pledge

42

Increased

Their

Giving

Development Officers and Volunteers Top 20 Statistics

Development Officers and Volunteers worked in unison to solicit 550 alumni from

the top 20 496 of these alumni or 90 made a gift in their reunion year 210 or

38 made a multi year pledge and 346 or 63 increased their giving Total dollars

raised $1831099988

550 Alumni

From the Top 20

90

Made a

Gift

38 Made

a Multi-

Year Pledge

63

Increased

Their

Giving

Reunion Alumni

Population

Pre-Email

Mailing

Email Follow-up

Facebook Post

Volunteer Contact

Direct Marketing Strategy FY13

Fall Multi-Channel Campaign Including Direct Mail and Email

FY12

290 donors

$29417084

FY13

563 donors

$42974850

Glossy vs Grassroots

Direct Marketing Results by FY

0

500

1000

1500

2000

2500

3000

$000

$20000000

$40000000

$60000000

$80000000

$100000000

$120000000

$140000000

$160000000

FY10 FY11 FY12 FY13

Dollars

Donors

Email Results FY12 vs FY13

579

1159

0

200

400

600

800

1000

1200

1400

FY12 FY13

$15122626

$24594085

$000

$5000000

$10000000

$15000000

$20000000

$25000000

$30000000

FY12 FY13

Donors Dollars

6-Week Email Series

Donors

Dollars 324

541

0

100

200

300

400

500

600

FY12 FY13

$5529919

$7032858

$2500000

$3000000

$3500000

$4000000

$4500000

$5000000

$5500000

$6000000

$6500000

$7000000

$7500000

FY12 FY13

$000

$500000000

$1000000000

$1500000000

$2000000000

$2500000000

$3000000000

$3500000000

$4000000000

$4500000000

$5000000000

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

From $10M to $44M Reunion Program Growth

5519 Donors

2348 Participation

$44585942

Major Gifts $100000+

Multi-Year Gifts

FY13 Results

Major Gifts of $100000+

4

13

33

9 Gifts = $2510945395

$1M+

6 Gifts = $424324029

$500000 - $999999

9 Gifts = $2527732

$250000 - $499999

32 Gifts = $447506668

$100000 - $249999

0

100

200

300

400

500

600

2007 2008 2009 2010 2011 2012 2013

Reunion Year Multi-Year Pledges

2rsquos amp 7rsquos 0rsquos amp 5rsquos 1rsquos amp 6rsquos 4rsquos amp 9rsquos 3rsquos amp 8rsquos 2rsquos amp 7rsquos 3rsquos amp 8rsquos

The Reunions Population

18000

19000

20000

21000

22000

23000

24000

25000

FY2008 FY2009 FY2010 FY2011 FY2012 FY2013

Denominators

Class of 1958

FY08

$4900915

34 participation

Class of 2008

4-Year Average

$62713

14 participation

0

1000

2000

3000

4000

5000

6000

Donors

FY08

FY13

FY08 and FY13 Dollars and Donors

$0

$5

$10

$15

$20

$25

$30

$35

$40

$45

$50

Dollars

Mill

ion

s

Volunteers ndash Top 20 Statistics

Volunteers solicited 357 alumni from the top 20 in FY13 256 or 72 made a gift

in their reunion year 27 of these alumni or 8 made a multi year pledge and 151 or

42 increased their giving The total dollars raised by volunteers $34932823

357 Alumni

From the Top 20

72 Made

a Gift

8 Made a

Multi-Year

Pledge

42

Increased

Their

Giving

Development Officers and Volunteers Top 20 Statistics

Development Officers and Volunteers worked in unison to solicit 550 alumni from

the top 20 496 of these alumni or 90 made a gift in their reunion year 210 or

38 made a multi year pledge and 346 or 63 increased their giving Total dollars

raised $1831099988

550 Alumni

From the Top 20

90

Made a

Gift

38 Made

a Multi-

Year Pledge

63

Increased

Their

Giving

Reunion Alumni

Population

Pre-Email

Mailing

Email Follow-up

Facebook Post

Volunteer Contact

Direct Marketing Strategy FY13

Fall Multi-Channel Campaign Including Direct Mail and Email

FY12

290 donors

$29417084

FY13

563 donors

$42974850

Glossy vs Grassroots

Direct Marketing Results by FY

0

500

1000

1500

2000

2500

3000

$000

$20000000

$40000000

$60000000

$80000000

$100000000

$120000000

$140000000

$160000000

FY10 FY11 FY12 FY13

Dollars

Donors

Email Results FY12 vs FY13

579

1159

0

200

400

600

800

1000

1200

1400

FY12 FY13

$15122626

$24594085

$000

$5000000

$10000000

$15000000

$20000000

$25000000

$30000000

FY12 FY13

Donors Dollars

6-Week Email Series

Donors

Dollars 324

541

0

100

200

300

400

500

600

FY12 FY13

$5529919

$7032858

$2500000

$3000000

$3500000

$4000000

$4500000

$5000000

$5500000

$6000000

$6500000

$7000000

$7500000

FY12 FY13

$000

$500000000

$1000000000

$1500000000

$2000000000

$2500000000

$3000000000

$3500000000

$4000000000

$4500000000

$5000000000

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

From $10M to $44M Reunion Program Growth

5519 Donors

2348 Participation

$44585942

Major Gifts $100000+

Multi-Year Gifts

FY13 Results

Major Gifts of $100000+

4

13

33

9 Gifts = $2510945395

$1M+

6 Gifts = $424324029

$500000 - $999999

9 Gifts = $2527732

$250000 - $499999

32 Gifts = $447506668

$100000 - $249999

0

100

200

300

400

500

600

2007 2008 2009 2010 2011 2012 2013

Reunion Year Multi-Year Pledges

2rsquos amp 7rsquos 0rsquos amp 5rsquos 1rsquos amp 6rsquos 4rsquos amp 9rsquos 3rsquos amp 8rsquos 2rsquos amp 7rsquos 3rsquos amp 8rsquos

The Reunions Population

18000

19000

20000

21000

22000

23000

24000

25000

FY2008 FY2009 FY2010 FY2011 FY2012 FY2013

Denominators

Class of 1958

FY08

$4900915

34 participation

Class of 2008

4-Year Average

$62713

14 participation

0

1000

2000

3000

4000

5000

6000

Donors

FY08

FY13

FY08 and FY13 Dollars and Donors

$0

$5

$10

$15

$20

$25

$30

$35

$40

$45

$50

Dollars

Mill

ion

s

Development Officers and Volunteers Top 20 Statistics

Development Officers and Volunteers worked in unison to solicit 550 alumni from

the top 20 496 of these alumni or 90 made a gift in their reunion year 210 or

38 made a multi year pledge and 346 or 63 increased their giving Total dollars

raised $1831099988

550 Alumni

From the Top 20

90

Made a

Gift

38 Made

a Multi-

Year Pledge

63

Increased

Their

Giving

Reunion Alumni

Population

Pre-Email

Mailing

Email Follow-up

Facebook Post

Volunteer Contact

Direct Marketing Strategy FY13

Fall Multi-Channel Campaign Including Direct Mail and Email

FY12

290 donors

$29417084

FY13

563 donors

$42974850

Glossy vs Grassroots

Direct Marketing Results by FY

0

500

1000

1500

2000

2500

3000

$000

$20000000

$40000000

$60000000

$80000000

$100000000

$120000000

$140000000

$160000000

FY10 FY11 FY12 FY13

Dollars

Donors

Email Results FY12 vs FY13

579

1159

0

200

400

600

800

1000

1200

1400

FY12 FY13

$15122626

$24594085

$000

$5000000

$10000000

$15000000

$20000000

$25000000

$30000000

FY12 FY13

Donors Dollars

6-Week Email Series

Donors

Dollars 324

541

0

100

200

300

400

500

600

FY12 FY13

$5529919

$7032858

$2500000

$3000000

$3500000

$4000000

$4500000

$5000000

$5500000

$6000000

$6500000

$7000000

$7500000

FY12 FY13

$000

$500000000

$1000000000

$1500000000

$2000000000

$2500000000

$3000000000

$3500000000

$4000000000

$4500000000

$5000000000

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

From $10M to $44M Reunion Program Growth

5519 Donors

2348 Participation

$44585942

Major Gifts $100000+

Multi-Year Gifts

FY13 Results

Major Gifts of $100000+

4

13

33

9 Gifts = $2510945395

$1M+

6 Gifts = $424324029

$500000 - $999999

9 Gifts = $2527732

$250000 - $499999

32 Gifts = $447506668

$100000 - $249999

0

100

200

300

400

500

600

2007 2008 2009 2010 2011 2012 2013

Reunion Year Multi-Year Pledges

2rsquos amp 7rsquos 0rsquos amp 5rsquos 1rsquos amp 6rsquos 4rsquos amp 9rsquos 3rsquos amp 8rsquos 2rsquos amp 7rsquos 3rsquos amp 8rsquos

The Reunions Population

18000

19000

20000

21000

22000

23000

24000

25000

FY2008 FY2009 FY2010 FY2011 FY2012 FY2013

Denominators

Class of 1958

FY08

$4900915

34 participation

Class of 2008

4-Year Average

$62713

14 participation

0

1000

2000

3000

4000

5000

6000

Donors

FY08

FY13

FY08 and FY13 Dollars and Donors

$0

$5

$10

$15

$20

$25

$30

$35

$40

$45

$50

Dollars

Mill

ion

s

Reunion Alumni

Population

Pre-Email

Mailing

Email Follow-up

Facebook Post

Volunteer Contact

Direct Marketing Strategy FY13

Fall Multi-Channel Campaign Including Direct Mail and Email

FY12

290 donors

$29417084

FY13

563 donors

$42974850

Glossy vs Grassroots

Direct Marketing Results by FY

0

500

1000

1500

2000

2500

3000

$000

$20000000

$40000000

$60000000

$80000000

$100000000

$120000000

$140000000

$160000000

FY10 FY11 FY12 FY13

Dollars

Donors

Email Results FY12 vs FY13

579

1159

0

200

400

600

800

1000

1200

1400

FY12 FY13

$15122626

$24594085

$000

$5000000

$10000000

$15000000

$20000000

$25000000

$30000000

FY12 FY13

Donors Dollars

6-Week Email Series

Donors

Dollars 324

541

0

100

200

300

400

500

600

FY12 FY13

$5529919

$7032858

$2500000

$3000000

$3500000

$4000000

$4500000

$5000000

$5500000

$6000000

$6500000

$7000000

$7500000

FY12 FY13

$000

$500000000

$1000000000

$1500000000

$2000000000

$2500000000

$3000000000

$3500000000

$4000000000

$4500000000

$5000000000

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

From $10M to $44M Reunion Program Growth

5519 Donors

2348 Participation

$44585942

Major Gifts $100000+

Multi-Year Gifts

FY13 Results

Major Gifts of $100000+

4

13

33

9 Gifts = $2510945395

$1M+

6 Gifts = $424324029

$500000 - $999999

9 Gifts = $2527732

$250000 - $499999

32 Gifts = $447506668

$100000 - $249999

0

100

200

300

400

500

600

2007 2008 2009 2010 2011 2012 2013

Reunion Year Multi-Year Pledges

2rsquos amp 7rsquos 0rsquos amp 5rsquos 1rsquos amp 6rsquos 4rsquos amp 9rsquos 3rsquos amp 8rsquos 2rsquos amp 7rsquos 3rsquos amp 8rsquos

The Reunions Population

18000

19000

20000

21000

22000

23000

24000

25000

FY2008 FY2009 FY2010 FY2011 FY2012 FY2013

Denominators

Class of 1958

FY08

$4900915

34 participation

Class of 2008

4-Year Average

$62713

14 participation

0

1000

2000

3000

4000

5000

6000

Donors

FY08

FY13

FY08 and FY13 Dollars and Donors

$0

$5

$10

$15

$20

$25

$30

$35

$40

$45

$50

Dollars

Mill

ion

s

Fall Multi-Channel Campaign Including Direct Mail and Email

FY12

290 donors

$29417084

FY13

563 donors

$42974850

Glossy vs Grassroots

Direct Marketing Results by FY

0

500

1000

1500

2000

2500

3000

$000

$20000000

$40000000

$60000000

$80000000

$100000000

$120000000

$140000000

$160000000

FY10 FY11 FY12 FY13

Dollars

Donors

Email Results FY12 vs FY13

579

1159

0

200

400

600

800

1000

1200

1400

FY12 FY13

$15122626

$24594085

$000

$5000000

$10000000

$15000000

$20000000

$25000000

$30000000

FY12 FY13

Donors Dollars

6-Week Email Series

Donors

Dollars 324

541

0

100

200

300

400

500

600

FY12 FY13

$5529919

$7032858

$2500000

$3000000

$3500000

$4000000

$4500000

$5000000

$5500000

$6000000

$6500000

$7000000

$7500000

FY12 FY13

$000

$500000000

$1000000000

$1500000000

$2000000000

$2500000000

$3000000000

$3500000000

$4000000000

$4500000000

$5000000000

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

From $10M to $44M Reunion Program Growth

5519 Donors

2348 Participation

$44585942

Major Gifts $100000+

Multi-Year Gifts

FY13 Results

Major Gifts of $100000+

4

13

33

9 Gifts = $2510945395

$1M+

6 Gifts = $424324029

$500000 - $999999

9 Gifts = $2527732

$250000 - $499999

32 Gifts = $447506668

$100000 - $249999

0

100

200

300

400

500

600

2007 2008 2009 2010 2011 2012 2013

Reunion Year Multi-Year Pledges

2rsquos amp 7rsquos 0rsquos amp 5rsquos 1rsquos amp 6rsquos 4rsquos amp 9rsquos 3rsquos amp 8rsquos 2rsquos amp 7rsquos 3rsquos amp 8rsquos

The Reunions Population

18000

19000

20000

21000

22000

23000

24000

25000

FY2008 FY2009 FY2010 FY2011 FY2012 FY2013

Denominators

Class of 1958

FY08

$4900915

34 participation

Class of 2008

4-Year Average

$62713

14 participation

0

1000

2000

3000

4000

5000

6000

Donors

FY08

FY13

FY08 and FY13 Dollars and Donors

$0

$5

$10

$15

$20

$25

$30

$35

$40

$45

$50

Dollars

Mill

ion

s

Glossy vs Grassroots

Direct Marketing Results by FY

0

500

1000

1500

2000

2500

3000

$000

$20000000

$40000000

$60000000

$80000000

$100000000

$120000000

$140000000

$160000000

FY10 FY11 FY12 FY13

Dollars

Donors

Email Results FY12 vs FY13

579

1159

0

200

400

600

800

1000

1200

1400

FY12 FY13

$15122626

$24594085

$000

$5000000

$10000000

$15000000

$20000000

$25000000

$30000000

FY12 FY13

Donors Dollars

6-Week Email Series

Donors

Dollars 324

541

0

100

200

300

400

500

600

FY12 FY13

$5529919

$7032858

$2500000

$3000000

$3500000

$4000000

$4500000

$5000000

$5500000

$6000000

$6500000

$7000000

$7500000

FY12 FY13

$000

$500000000

$1000000000

$1500000000

$2000000000

$2500000000

$3000000000

$3500000000

$4000000000

$4500000000

$5000000000

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

From $10M to $44M Reunion Program Growth

5519 Donors

2348 Participation

$44585942

Major Gifts $100000+

Multi-Year Gifts

FY13 Results

Major Gifts of $100000+

4

13

33

9 Gifts = $2510945395

$1M+

6 Gifts = $424324029

$500000 - $999999

9 Gifts = $2527732

$250000 - $499999

32 Gifts = $447506668

$100000 - $249999

0

100

200

300

400

500

600

2007 2008 2009 2010 2011 2012 2013

Reunion Year Multi-Year Pledges

2rsquos amp 7rsquos 0rsquos amp 5rsquos 1rsquos amp 6rsquos 4rsquos amp 9rsquos 3rsquos amp 8rsquos 2rsquos amp 7rsquos 3rsquos amp 8rsquos

The Reunions Population

18000

19000

20000

21000

22000

23000

24000

25000

FY2008 FY2009 FY2010 FY2011 FY2012 FY2013

Denominators

Class of 1958

FY08

$4900915

34 participation

Class of 2008

4-Year Average

$62713

14 participation

0

1000

2000

3000

4000

5000

6000

Donors

FY08

FY13

FY08 and FY13 Dollars and Donors

$0

$5

$10

$15

$20

$25

$30

$35

$40

$45

$50

Dollars

Mill

ion

s

Direct Marketing Results by FY

0

500

1000

1500

2000

2500

3000

$000

$20000000

$40000000

$60000000

$80000000

$100000000

$120000000

$140000000

$160000000

FY10 FY11 FY12 FY13

Dollars

Donors

Email Results FY12 vs FY13

579

1159

0

200

400

600

800

1000

1200

1400

FY12 FY13

$15122626

$24594085

$000

$5000000

$10000000

$15000000

$20000000

$25000000

$30000000

FY12 FY13

Donors Dollars

6-Week Email Series

Donors

Dollars 324

541

0

100

200

300

400

500

600

FY12 FY13

$5529919

$7032858

$2500000

$3000000

$3500000

$4000000

$4500000

$5000000

$5500000

$6000000

$6500000

$7000000

$7500000

FY12 FY13

$000

$500000000

$1000000000

$1500000000

$2000000000

$2500000000

$3000000000

$3500000000

$4000000000

$4500000000

$5000000000

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

From $10M to $44M Reunion Program Growth

5519 Donors

2348 Participation

$44585942

Major Gifts $100000+

Multi-Year Gifts

FY13 Results

Major Gifts of $100000+

4

13

33

9 Gifts = $2510945395

$1M+

6 Gifts = $424324029

$500000 - $999999

9 Gifts = $2527732

$250000 - $499999

32 Gifts = $447506668

$100000 - $249999

0

100

200

300

400

500

600

2007 2008 2009 2010 2011 2012 2013

Reunion Year Multi-Year Pledges

2rsquos amp 7rsquos 0rsquos amp 5rsquos 1rsquos amp 6rsquos 4rsquos amp 9rsquos 3rsquos amp 8rsquos 2rsquos amp 7rsquos 3rsquos amp 8rsquos

The Reunions Population

18000

19000

20000

21000

22000

23000

24000

25000

FY2008 FY2009 FY2010 FY2011 FY2012 FY2013

Denominators

Class of 1958

FY08

$4900915

34 participation

Class of 2008

4-Year Average

$62713

14 participation

0

1000

2000

3000

4000

5000

6000

Donors

FY08

FY13

FY08 and FY13 Dollars and Donors

$0

$5

$10

$15

$20

$25

$30

$35

$40

$45

$50

Dollars

Mill

ion

s

Email Results FY12 vs FY13

579

1159

0

200

400

600

800

1000

1200

1400

FY12 FY13

$15122626

$24594085

$000

$5000000

$10000000

$15000000

$20000000

$25000000

$30000000

FY12 FY13

Donors Dollars

6-Week Email Series

Donors

Dollars 324

541

0

100

200

300

400

500

600

FY12 FY13

$5529919

$7032858

$2500000

$3000000

$3500000

$4000000

$4500000

$5000000

$5500000

$6000000

$6500000

$7000000

$7500000

FY12 FY13

$000

$500000000

$1000000000

$1500000000

$2000000000

$2500000000

$3000000000

$3500000000

$4000000000

$4500000000

$5000000000

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

From $10M to $44M Reunion Program Growth

5519 Donors

2348 Participation

$44585942

Major Gifts $100000+

Multi-Year Gifts

FY13 Results

Major Gifts of $100000+

4

13

33

9 Gifts = $2510945395

$1M+

6 Gifts = $424324029

$500000 - $999999

9 Gifts = $2527732

$250000 - $499999

32 Gifts = $447506668

$100000 - $249999

0

100

200

300

400

500

600

2007 2008 2009 2010 2011 2012 2013

Reunion Year Multi-Year Pledges

2rsquos amp 7rsquos 0rsquos amp 5rsquos 1rsquos amp 6rsquos 4rsquos amp 9rsquos 3rsquos amp 8rsquos 2rsquos amp 7rsquos 3rsquos amp 8rsquos

The Reunions Population

18000

19000

20000

21000

22000

23000

24000

25000

FY2008 FY2009 FY2010 FY2011 FY2012 FY2013

Denominators

Class of 1958

FY08

$4900915

34 participation

Class of 2008

4-Year Average

$62713

14 participation

0

1000

2000

3000

4000

5000

6000

Donors

FY08

FY13

FY08 and FY13 Dollars and Donors

$0

$5

$10

$15

$20

$25

$30

$35

$40

$45

$50

Dollars

Mill

ion

s

6-Week Email Series

Donors

Dollars 324

541

0

100

200

300

400

500

600

FY12 FY13

$5529919

$7032858

$2500000

$3000000

$3500000

$4000000

$4500000

$5000000

$5500000

$6000000

$6500000

$7000000

$7500000

FY12 FY13

$000

$500000000

$1000000000

$1500000000

$2000000000

$2500000000

$3000000000

$3500000000

$4000000000

$4500000000

$5000000000

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

From $10M to $44M Reunion Program Growth

5519 Donors

2348 Participation

$44585942

Major Gifts $100000+

Multi-Year Gifts

FY13 Results

Major Gifts of $100000+

4

13

33

9 Gifts = $2510945395

$1M+

6 Gifts = $424324029

$500000 - $999999

9 Gifts = $2527732

$250000 - $499999

32 Gifts = $447506668

$100000 - $249999

0

100

200

300

400

500

600

2007 2008 2009 2010 2011 2012 2013

Reunion Year Multi-Year Pledges

2rsquos amp 7rsquos 0rsquos amp 5rsquos 1rsquos amp 6rsquos 4rsquos amp 9rsquos 3rsquos amp 8rsquos 2rsquos amp 7rsquos 3rsquos amp 8rsquos

The Reunions Population

18000

19000

20000

21000

22000

23000

24000

25000

FY2008 FY2009 FY2010 FY2011 FY2012 FY2013

Denominators

Class of 1958

FY08

$4900915

34 participation

Class of 2008

4-Year Average

$62713

14 participation

0

1000

2000

3000

4000

5000

6000

Donors

FY08

FY13

FY08 and FY13 Dollars and Donors

$0

$5

$10

$15

$20

$25

$30

$35

$40

$45

$50

Dollars

Mill

ion

s

$000

$500000000

$1000000000

$1500000000

$2000000000

$2500000000

$3000000000

$3500000000

$4000000000

$4500000000

$5000000000

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

From $10M to $44M Reunion Program Growth

5519 Donors

2348 Participation

$44585942

Major Gifts $100000+

Multi-Year Gifts

FY13 Results

Major Gifts of $100000+

4

13

33

9 Gifts = $2510945395

$1M+

6 Gifts = $424324029

$500000 - $999999

9 Gifts = $2527732

$250000 - $499999

32 Gifts = $447506668

$100000 - $249999

0

100

200

300

400

500

600

2007 2008 2009 2010 2011 2012 2013

Reunion Year Multi-Year Pledges

2rsquos amp 7rsquos 0rsquos amp 5rsquos 1rsquos amp 6rsquos 4rsquos amp 9rsquos 3rsquos amp 8rsquos 2rsquos amp 7rsquos 3rsquos amp 8rsquos

The Reunions Population

18000

19000

20000

21000

22000

23000

24000

25000

FY2008 FY2009 FY2010 FY2011 FY2012 FY2013

Denominators

Class of 1958

FY08

$4900915

34 participation

Class of 2008

4-Year Average

$62713

14 participation

0

1000

2000

3000

4000

5000

6000

Donors

FY08

FY13

FY08 and FY13 Dollars and Donors

$0

$5

$10

$15

$20

$25

$30

$35

$40

$45

$50

Dollars

Mill

ion

s

5519 Donors

2348 Participation

$44585942

Major Gifts $100000+

Multi-Year Gifts

FY13 Results

Major Gifts of $100000+

4

13

33

9 Gifts = $2510945395

$1M+

6 Gifts = $424324029

$500000 - $999999

9 Gifts = $2527732

$250000 - $499999

32 Gifts = $447506668

$100000 - $249999

0

100

200

300

400

500

600

2007 2008 2009 2010 2011 2012 2013

Reunion Year Multi-Year Pledges

2rsquos amp 7rsquos 0rsquos amp 5rsquos 1rsquos amp 6rsquos 4rsquos amp 9rsquos 3rsquos amp 8rsquos 2rsquos amp 7rsquos 3rsquos amp 8rsquos

The Reunions Population

18000

19000

20000

21000

22000

23000

24000

25000

FY2008 FY2009 FY2010 FY2011 FY2012 FY2013

Denominators

Class of 1958

FY08

$4900915

34 participation

Class of 2008

4-Year Average

$62713

14 participation

0

1000

2000

3000

4000

5000

6000

Donors

FY08

FY13

FY08 and FY13 Dollars and Donors

$0

$5

$10

$15

$20

$25

$30

$35

$40

$45

$50

Dollars

Mill

ion

s

Major Gifts of $100000+

4

13

33

9 Gifts = $2510945395

$1M+

6 Gifts = $424324029

$500000 - $999999

9 Gifts = $2527732

$250000 - $499999

32 Gifts = $447506668

$100000 - $249999

0

100

200

300

400

500

600

2007 2008 2009 2010 2011 2012 2013

Reunion Year Multi-Year Pledges

2rsquos amp 7rsquos 0rsquos amp 5rsquos 1rsquos amp 6rsquos 4rsquos amp 9rsquos 3rsquos amp 8rsquos 2rsquos amp 7rsquos 3rsquos amp 8rsquos

The Reunions Population

18000

19000

20000

21000

22000

23000

24000

25000

FY2008 FY2009 FY2010 FY2011 FY2012 FY2013

Denominators

Class of 1958

FY08

$4900915

34 participation

Class of 2008

4-Year Average

$62713

14 participation

0

1000

2000

3000

4000

5000

6000

Donors

FY08

FY13

FY08 and FY13 Dollars and Donors

$0

$5

$10

$15

$20

$25

$30

$35

$40

$45

$50

Dollars

Mill

ion

s

0

100

200

300

400

500

600

2007 2008 2009 2010 2011 2012 2013

Reunion Year Multi-Year Pledges

2rsquos amp 7rsquos 0rsquos amp 5rsquos 1rsquos amp 6rsquos 4rsquos amp 9rsquos 3rsquos amp 8rsquos 2rsquos amp 7rsquos 3rsquos amp 8rsquos

The Reunions Population

18000

19000

20000

21000

22000

23000

24000

25000

FY2008 FY2009 FY2010 FY2011 FY2012 FY2013

Denominators

Class of 1958

FY08

$4900915

34 participation

Class of 2008

4-Year Average

$62713

14 participation

0

1000

2000

3000

4000

5000

6000

Donors

FY08

FY13

FY08 and FY13 Dollars and Donors

$0

$5

$10

$15

$20

$25

$30

$35

$40

$45

$50

Dollars

Mill

ion

s

The Reunions Population

18000

19000

20000

21000

22000

23000

24000

25000

FY2008 FY2009 FY2010 FY2011 FY2012 FY2013

Denominators

Class of 1958

FY08

$4900915

34 participation

Class of 2008

4-Year Average

$62713

14 participation

0

1000

2000

3000

4000

5000

6000

Donors

FY08

FY13

FY08 and FY13 Dollars and Donors

$0

$5

$10

$15

$20

$25

$30

$35

$40

$45

$50

Dollars

Mill

ion

s

0

1000

2000

3000

4000

5000

6000

Donors

FY08

FY13

FY08 and FY13 Dollars and Donors

$0

$5

$10

$15

$20

$25

$30

$35

$40

$45

$50

Dollars

Mill

ion

s