Advanced Social Media Strategies:

Build Brand, Create Customers and

Energize Evangelists

Presented by:

@KentLewis

Formic Media, Inc.

Twitter: @FormicMedia | FormicMedia.com

Formic Background

Launched in 2008 to service small business & partners

Specializes in search, social and website development

100% of Account Team Google AdWords Certified

7 employees & 30+ clients7 employees & 30+ clients

Strategic partnerships (Microsoft, AlphaGraphics, etc.)

Focus on education via monthly Seminar Series

Advanced Social Media Agenda

Facebook

Twitter

LinkedIn

YouTubeYouTube

SlideShare

Quora

Foursquare

Facebook: Lion Brand� R&D (Polls)� Contests & promotion� Tool: Wildfire

Facebook: gDiapers� Targeted advertising� Engagement up 156%� Revenue up 222%

Facebook: Intel� Customized interface� Embedded & linked videos� Deals tab promotes sales

Twitter: Cox� Customer service� Dedicated team� Tool: Parature

Twitter: Hotel Max� Sales & support strategy� 2x SoMe Award winner� Tool: HootSuite

Twitter: TNC� Promoted Tweets� Promoted Trends� Promoted Profiles

LinkedIn: Axway� Targeted ads� 25% conversion rate� Lowest CPA ever

LinkedIn: Formic Media� Services tab� Recommend API� Request recommendations

LinkedIn: Dell� Product & Service Spotlight� Embedded YouTube video� 101 recommendations

YouTube: Insight Schools� InVideo Ad Placements� 375% better CTR than display� View-through conversions 2x

YouTube: Diane Morgan� “How To” thought leadership� Embed videos on website� Increases book sales

YouTube: Cisco� Customized channel� Extensive content & engagement� Integration with Twitter & Facebook

SlideShare: Formic Media� Create & optimize profile� Upload & optimize slides� Utilize for research & sales

Quora: Q&A� Ask & answer questions� Syndicate to blog & Twitter� Secure Best Answers

Foursquare: Check-in/LBS� Claim listing & ad Specials� Monitor tips & reward Mayor� Consider News Page & Badge

Customize profiles, using latest tools & tech

Focus on R&D & customer service via social

Optimize profiles to increase visibility in search

Create educational “thought leadership” content

Summary

Create educational “thought leadership” content

Develop sales-centric content strategies

Test advertising on social all platforms

Treat social fans & followers as affinity partners

Attend our next Seminar on 5.11: Sales Success

Visit our SlideShare account for past Seminar presentations

Sign up for our monthly email newsletter

Read our blog or follow us on Twitter (@FormicMedia)

Read articles & white papers in Anvil Resources section

Questions & Answers

Read articles & white papers in Anvil Resources section

Reach out to us with questions & partner opportunities

Kent Lewis John McPhee

President & Founder Account Director

Formic Media, Inc.

www.FormicMedia.com