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Advanced Social Media Marketing --Tactics & tools for your tourism business
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Transcript of Advanced Social Media Marketing --Tactics & tools for your tourism business
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Advanced Social Media MarketingTactics & Tools
NTA Travel Exchange2014
Los AngelesCatherine HeegCustomized Management Solutions
NOTE: This has been shortened for the on-line audience.
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Customized Management Solutions
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Today
• Grow• Engage• NEW!• Measure• Cutting Edge
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Grow
• Research• Advertising with Facebook Power Editor
• Auto-Responding tools• Added Value
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Key Word Research
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Cool!
Pages liked by People who Like….your company name here
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Cool!
Pages liked by People who Like….your company name here
Customized Management Solutions
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Interests
Favorite interest of People who Like….your
company name here
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Favorite Interests of people who like your company name here
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Facebook Power Editor
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Adva
ntag
es• Saved Audiences• Placement• Bulk Editing
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In the next five years, marketers expect
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(sou
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.com
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-was
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-mak
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)
social to account for
15.8% of (ad) spending.”
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Auto Respond Easily
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InfusionSoft
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What Can I do for YOU?
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•Insider tips•Packing tips•Photo album •Whitepaper•Checklist•Top 10 lists•Video•User Generated Content
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Brand Ambassadors
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@HiltonSuggests
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What Can I do for YOU?
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Source: http://youtu.be/zIEIvi2MuEk
http://bit.ly/WSxmas
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FUN!
http://www.youtube.com/watch?v=2lXh2n0aPyw
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What Works for YOU
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NEW!
Customized Management SolutionsSource: www.boeing.com
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Social networks
• Vine and Instagram Video• Snapchat• Path• Thumb
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Source: http://mashable.com/2013/02/08/vine-video-apps/
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Video
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Source: http://blog.vfmleonardo.com/vine-and-instagram-part-1/
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Customized Management Solutions
Snaps = 1-10
seconds
Path = 150 contacts
Thumb = Crowdsourcing
opinions
NEW
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thumb
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Unique Integration
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Facebook Custom Apps
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Customized Management Solutions
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Advanced Link Use
• LinkedIn Company page• Twitter• Pinterest - verify• Blog directories• Google Authorship • Google +• You-Tube channel• Instagram• Vine• Facebook
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Measurement tactics
Emphasis on pure
financial metrics is waning
Source: http://w
ww
.forbes.com/sites/daviatem
in/2013/12/03/dont-waste-m
oney-make-your-social-m
edia-advertising-sm
arter-more-original-m
ore-effective/
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YOUR Metrics to Measure
Custom metrics for your business
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Measurement Tools
• Simply Measured• Radian 6• Sysomos• Viral Heat• Other
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Share the KnowledgeSocial Networks
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Video Thumb Other
Measurement Tools
Simply Measured Radian6 Other
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What’s NEXT?Customized Management Solutions
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Tech
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The Nymi bracelet
Misift's Shine
Samsung Galaxy Gear
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of travelers remain active on social mediaSource: http://visual.ly/travel-industry-trends-2012
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70%
while traveling.
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accounts for
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Mobile
20%of Travel Sales in
2013
Source: http://www.eyefortravel.com/mobile-and-technology/essential-mobile-and-social-stats-travel-industry-movers-and-shakers
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61% of passengers want
more personalization
before engaging
more with mobile commerce
http://socialm
ediatoday.com/gonzogonzo/1726806/how
-our-flying-experience-changing-infographic
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Customized Management Solutions
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www.cmsspeaking.com
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Catherine J. HeegCustomized Management Solutions
Phone: 403 726 0171 Fax: 403 726 [email protected] cmsspeaking.com
www.twitter.com/catherineheeg www.linkedin.com/in/catherineheegFacebook.com/CustomizedManagementSolutions
Pinterest.com/CatherineHeeg
Twenty years from now you’ll be more disappointed by the things you didn’t do than
by the ones you did do.Mark Twain