Advanced Social Media | Content is King
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Transcript of Advanced Social Media | Content is King
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If Content is King, who is Queen?
Social Media Bootcamp | Feb. 8, 2014 Robin J. Phillips, Digital Director,
Reynolds Center for Business Journalism
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Creating the perfect post
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Best practices for
1. Keep things positiveBeing positive breeds engagement and encourages sharing
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2. Provide informationThe most appealing updates are ones that offer something, but don’t disclose everything — this increases the likelihood that fans will click.
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• 3. Provide a link
Link shorteners can help you
track the use of those links
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• 4. Include images• Posts with images
get
the highest amount of
engagement on
Facebook, so be sure
to include one when
you can.
The perfect size is
800×600.
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• 5. Make your posts mobile-friendly
• Use simple imagery that can be easily seen on mobile devices — 70% of your fans read your posts on their phone.
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• 6. Engage with users• Posts aren’t the only activities that grab attention — comments
and responses do, too. Engage with people and build relationships through conversation.
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• 7. Be available• Post when the audience is listening, not just when your
business is open. This will ensure more user engagement.
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Best practices for
• 1. Call to action• Give a clear call to
action so your readers know what you want them to do.
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• 2. Punctuation• Don’t sacrifice
grammar because you only have 140 characters.
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• 3. Format• Use questions, facts, and
figures to engage your audience and drive retweets.
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• 4. Mentions• Use @ mentions to prompt influencers to engage
with you and make sure you respond.
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• 5. Retweet• Retweet relevant content for your audience. Don’t forget
to leave 20 characters so people can add content or comments.
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Best practices for
• 1. No human faces• Images with no
human faces are shared 23% more than those with them.
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• 2. Multiple colors• Images with dominant colors —
red, dark green, pink — are shared 3x more than images that don’t contain them.
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• 3. Light and color• Images with 50% color
saturation are repinned 4x more often than those with 100%, and 10x more than black and white images.
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• 4. Minimal background• Use a compelling background that
doesn’t take up more than 40% of your image, otherwise your repins will decrease by 50%.
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• 5. Use red• Red or orange images are repinned twice as often
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• 6. Portrait style• Vertically oriented
images perform better than those that are horizontally oriented; the perfect ratios are 2:3 and 4:5.
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• 1. Use hashtags• Increase your
page’s reach by adding relevant hashtags. Google+ automatically adds hashtags for key/trending topics.
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• 2. Tag brands and people• When brands and people are tagged, they receive
notifications from Google+ — this can lead them to engage with your post.
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• 3. Trending topics• Get involved with the “hot topics” to improve
visibility and show that your brand is keeping pace with real-time events.
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• 4. Use images• Use full-sized
images to make your posts stand out. Tiny images and thumbnails pale in comparison.
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• 5. Find communities
• Find relevant communities and contribute your expertise — your engagement will increase as a result.