Advanced Management and Entrepreneurship€¦ · planning and execution of an effective Integrated...
Transcript of Advanced Management and Entrepreneurship€¦ · planning and execution of an effective Integrated...
Bombay Chartered Accountants Society
Advanced Management and EntrepreneurshipFour- Month Post Graduate Program for CAs
April 2017
ISME is a
Overview
© 2016 Indian School of Management & Entrepreneurship | Strictly private and confidential
Details of the Program
Strictly private and confidential
Contact ClassesUpto 120 hours in total with 102 hours heldweekly on Saturdays at the ISME Campus,
Lower Parel, Mumbai plus 18 hours at BCAS.
Eligibility CriteriaCA’s with minimum 2 years work experience
post qualification
SelectionFirst-come first serve for 25 students(First Preference for BCAS Members)
EvaluationProjects and Presentations
Continuous Evaluation
Duration & Fees4 Months
Rs. 30,000 + Service Tax
Course Details
Strictly private and confidential
Modules:
• Entrepreneurship• Management
• Human Resources• Strategy• Soft Skills• Marketing• Core module - Chartered Accountants
Strictly private and confidential
Course Module
Entrepreneurship
Entrepreneurship can be defined as self-directed value creation. In these workshops, participants will learn the traits and skills that characterize a successful entrepreneur, including those who apply entrepreneurial skills while working as salaried employees. They will become familiar with alternative ways to evaluate entrepreneurial ventures from the idea stage through early growth, including the criteria upon which investors make their investment decisions. The course will be taught through group discussions, case studies, and individual/group learning exercises.
Traits and Skills of Successful
Entrepreneurs
Definition of entrepreneurshipThe four traits of a successful entrepreneurThe three skills of a successful entrepreneur
Options for Entrepreneurs
Motivations for entrepreneurshipRoles and responsibilities of entrepreneursIntrapreneurship
Evaluation of Entrepreneurial
Ventures
Assessing new business ideasBusiness plansEvaluation of early stage and growing ventures
Module Content:
Strictly private and confidential
Strictly private and confidential
Course Module
Management
Managers are the people who are responsible for getting work done in organizations. As the world changes, new technologies and new attitudes mean that managers must adapt in order to thrive. This course will acquaint managers with the latest theories and best practices for making their companies more productive and their employees more engaged. The course will be taught through discussions, case studies, as well as individual and group learning exercises.
Management Basics The definition and purpose of managementThe four jobs of a manager
The Leadership Pipeline
Levels of management in large organizationsResponsibilities and traits required at each level
Managing Teams Team roles, responsibilities and dynamicsPatrick Lencioni’s Five Dysfunctions of a Team
Conducting Reviews
Goals and elements of a performance reviewTurning difficult situations into productive conversations
Project Management
Systems thinkingTools and techniques for effective project management
Compliance The hazards of non-complianceManagerial levers for achieving compliance
Innovation Opportunities and problemsTechniques to boost creativity
Operations Management
Integrated Logistics Management Supply Chain Management
Module Content:
Strictly private and confidential
Strictly private and confidential
Human Resources
Human Resources are the backbone of every organization. This course examines the types of policies and programs that companies use to recruit, retain, engage, develop and reward their employees to elicit brilliant performance and results. Participants will become familiar with current best practices in the field of Human Resources Management. The course will be taught through discussions and case studies, as well as individual and group learning exercises.
Course Module
Human Resources Basics
The role of HR in the organizationSpecializations in HR
Organizational Behavior
Motivations of employeesTechniques for building employee engagement
Organizational Development
Organizational structuresApproaches to corporate culture
Conducting Interviews
Skilled interviewing techniquesBehavioural interviewing
Performance Management
Alignment of corporate and individual goalsMeasurements and assessments
Learning and Development
The value of L&D in the organizationL&D programs that work
Module Content:
Strictly private and confidential
Strictly private and confidential
Strategy
Strategy is the process that helps companies stay ahead of the competition and the market. In these workshops, participants will learn the foundations of strategy, key frameworks for strategic analysis, a step-wise process for strategic planning, and techniques for assessing and correcting a strategic plan during implementation and roll-out. The course will be taught through group discussions, case studies, and individual/group learning exercises.
Course Module
Basics of Strategy Definition and goal of strategyMichael Porter’s Five Forces
Strategic Thinking Future orientationScenario planning with STEEP
Strategic Planning
Four-step planning processFeedback loops and course correctionsBalanced Scorecard
Module Content:
Strictly private and confidential
Strictly private and confidential
Soft Skills
Soft skills are essential for success in every area of business and life, and those who possess them often rise to the top echelons in their chosen fields. Soft skills include interpersonal skills, as well as productive and valuable ways of thinking. This course will increase the participant’s awareness of soft skills and provide a roadmap for those who want to expand and increase their abilities in these areas. The course will be taught through discussions, as well as individual and group learning exercises.
Course Module
Leadership Difference between leadership and managementLeadership behaviours, traits and styles
Personality Types The Myers-Briggs Type IndicatorWorking with different personality types
Communication Clarity in communicationHigh- and low-context communication
Critical Thinking The five abilities of a critical thinkerBasics of logic (deductive validity)
Design Thinking Empathy and creativityFive-step design thinking process
NegotiationNegotiation strategiesNegotiation techniques
Writing Your CVAssessing your strengthsCommunicating your strengths
Conflict Resolution
The sources of conflictTechniques for conflict management and resolution
Module Content:
Strictly private and confidential
Strictly private and confidential
Marketing
This course will equip the learners with knowledge about the nature, purpose and the construction in the planning and execution of an effective Integrated Marketing Communications (IMC) strategy and other related aspects of marketing. The learners also gain insights into Customer Relationship Management and 360 degree marketing strategies along with Digital and Social Media Marketing skills. The course will be taught through discussions and case studies, as well as individual and group learning exercises.
Course Module
Marketing Management
Introduction to marketingMarketing strategies to scale
Professional Services Marketing
Challenges in marketing professional servicesProven techniques for marketing professional services firms
Advertising BasicsAdvertising and sales promotionAdvertising media management
Sales & Distrib. Management
Sales and incentivesDistribution systems and CRM
Market ResearchMarket research: An introductionProblem generation and decision models
Digital and Social Media Marketing
Digital vs. traditional marketing toolsSocial media marketing
360 Degree Marketing
Integrated Marketing Communications (IMC)Understanding consumer touchpoints
Module Content:
Strictly private and confidential
© 2016 Indian School of Management & Entrepreneurship | Strictly private and confidential
Module Description
Core Module –Chartered
Accountants
Networking skills for professionals
Visible Expertise
Practice Management
CFO to CEO
Knowledge Management
* - course content at the discretion of BCAS and ISME. Subject to changes.
Thank You
Strictly private and confidential