Advanced LinkedIn - Getting Results in 10 Minutes/Day


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I gave this presentation about Advanced LinkedIn tips at PodCamp WesternMA on 2/6/10


  • 1. 02/15/10 for Busy Professionals Getting Results in 10 Minutes/Day 2010, Christine Pilch, Grow My Company High search engine rank 24/7 global exposure 1
  • 2. 02/15/10 Use LinkedIn to: Demonstrate expertise Raise awareness Find Fi d prospective b i ti business Monitor your competition Profile tips Review your profile every few months Make sure it is up to date Small enhancements make a big difference 2
  • 3. 02/15/10 Customize your URL C t i URL: Add your photo: Avoid a so-what? Bio Brief 3
  • 4. 02/15/10 Show what you can bring to the table 11-years proven expertise in identity building, naming, package design and brand building Use your Bio Brief to ed cate your prospects: o r educate o r prospects 4
  • 5. 02/15/10 Write a Summary that de es what you ca te Su a y t at defines at can do for prospective employers and clients Martin has originated in-person and on-line networking groups which have facilitated valuable business connections among members. vdfs He offers consulting on how to generate profitable alliances by maximizing face-to-face and on-line presence and managing "the conversation of you" on the Web. Use Specialties to highlight areas of expertise p g g p that are your strongest selling points Retirement plan sales, marketing and communications * B2B business development * Strategic planning and marketing including marketing, creative development * eMarketing * Curriculum development / training 5
  • 6. 02/15/10 Using it as a business tool Schedule 10-minutes per day, every day Perhaps divide the time into morning & afternoon LinkedIn visits Using your home page Monitor your connections Remain aware 6
  • 7. 02/15/10 Search beta results Update your status regularly: 7
  • 8. 02/15/10 Avoid non-professional status updates: Build and update your companys profile:c 8
  • 9. 02/15/10 Join & participate in Groups: Participate i Answers P ti i t in A 9
  • 10. 02/15/10 Using Events Creating your Poll 10
  • 11. 02/15/10 Protecting P t ti your privacy & reputation i t ti Be honest Protect your identity Remain professional Add value to your network Getting Results in 10 Minutes/Day Monitor your home page Use your status Participate in Groups Post & Answer questions Use Polls Utilize Events 11
  • 12. 02/15/10 Christine Pilch 413.537.2474 2010 Christine Pilch, Grow My Company 12