Introducing a New Product

Guest Blog Posting to Build Links

Visible.net

ByCody Barrus

Advanced Link Building: Part 3

We Will Cover

What is Guest Posting

Finding quality guest post goals

Query Email

Writing the post

Follow Through

Long Term Goals

Grow your link building tools

Improve SERP results

Raise Page Rank

Increase referral traffic

Build your brand

Tools you will need

Google Chrome: https://www.google.com/intl/en/chrome/browser/

Install these Google Chrome extensions

SEO Site Tools https://chrome.google.com/webstore/detail/diahigjngdnkdgajdbpjdeomopbpkjjc

Status Pagerank/Alexa Toolbar https://chrome.google.com/webstore/detail/bjgpmafbkgcchdjehdpnfgfgbdfahapa

Download and install -Note: these are the same tools from Part 2

Finding a Site: Blog Search

Finding a site to guest post on can be difficult depending on your niche

First you can use a blog search as in Part 2. blog:search term

For example:

Blog:college sports

Blog:cooking

Blog:organic living

Finding a Site: Guest Post Search

Another search tool you can use is the Guest Post search

Search guest post search term

For Example:

guest post dogs

guest post wine

guest post boats

An Example

Here we searched guest post cooking

Checking the Site

Using our tools we check the site's as in Part 2

Check the PR on the Home Page

Make sure the content on the blog is high quality

Verify the Site Accepts Guest Posts

Look for:Guest post in blog titles

Multiple authors

Submit Page

Another Search Tool

So you've found a guest post

Now it's time to author search on google to see where else this author has guest posted

Search author:author name

Wherever this author has posted is open game for you to submit to

Before Reaching Out

This site has a PR higher than 2 and accepts guest posts, time to reach out!

Find the sites contact info, generally listed on a Contact or About page.

Some sites have a submit
page where you can
submit your guest post
directly

Brainstorm blog topics

Example of a Guest Post Proposal

Email is short and direct

Mentions site owner by name (if you can find it)

Gives a link to an example blog post

After They Say Yes:
The Guest Post

Take your time and write informative and interesting content

Its ok to base your guest blog post on other posts you've read

Don't copy anything

write from your unique point of view

Research all facts

Include a Bio at the end which includes a link to your website

After the Post Has Been Posted: The Follow Through

If they forget to post a link to your site in the body of the blog post, email them a gentle reminder

Share a link to your guest
blog post using your social
networks like Facebook and
Twitter

Benefits

It doesn't take many high quality backlinks to get results

The more backlinks you build, the great the benefits

Increase in SERPs and organic traffic

Increase referral traffic (take advantage of this by offering deals the day a post is published)

Good Luck

Slide show by Cody Barrus-cody.barrus@visible.net

Visible.net