SMB Lead Generation Strategy - LEAD GENERATION STATS & BASICS
Advanced Lead Generation Techniques
description
Transcript of Advanced Lead Generation Techniques
Advanced Lead Gen
era,on
Techniques
Presented by: Mathew Sw
eezey, Marke'ng
Automa'on Evangelist
Pardot, An ExactTarg
et® Company
@msweezey
Me
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HOW TO
GET STARTED?
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Sales Cycle
1 2 3
The Basics
Stages are the Key
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Techniques
Inbound
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TIP
PPC
PPC
PPC
PPC
SEO
PPC
Match your Keywords to your stages and content
#1
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TIP Use Dynamic call outs to match to stages, and interest as well
#2
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TIP Ask only 2-3
questions each time
#3
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TIP
Learn to “BOX – OUT”
#4
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VIDEO
On Site VS. Off Site
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VIDEO
Use Multiple Call to Actions
Stage 1 Call to Action
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Techniques
Outbound
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TIP
Have a goal & Stick to it #5
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TIP
Save the HTML
#6
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3 2 1
3 2 1
3-2-1 TIP #7
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TIP
Keep up with Stages on all Channels
#8
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Box Examples
Outside the
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TIP
Make it Easy at the Booth
#9
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TIP Learn to use scoring for more than just “MQL”
#10
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Contact Info
Mathew Sweezey Marke'ng Automa'on Evangelist [email protected] @msweezey
Pardot, An ExactTarget® Company 950 East Paces Ferry Rd Suite 3300 Atlanta, Georgia 30326
404.492.6848 -‐ 877.3B2B.ROI www.pardot.com
@msweezey