Advanced Driver Assistance System (ADAS) Market in North America 2015-2019

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Advanced Driver Assistance System (ADAS) Market in North America 2015-2019

The report discusses the following in-depth:

• Market Size and Forecast

• Market Segmentation

• Buying Criteria

• Vendor Landscape

• Business Segmentation

• Geographical Segmentation

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Advanced Driver Assistance System (ADAS) Market in North America

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Key Trends

Technavio’s Senior Analyst says, “Rising safety concerns among consumers about automobile safety has resulted in increased demand for ADASs. Demand for in-vehicle electronic devices such as sensors, cameras, and radar systems, which are used to monitor road conditions and assist in avoiding accidents, has also increased.”

• The advanced driver assistance systems (ADAS) help drivers in controlling vehicles. The systems are empowered with cameras, radars, and sensors to assist the drivers with real-time information about the surroundings of the vehicle. This helps drivers avoid accidents on road. Presently, the automobile manufacturers in North America, such as Ford, GM, FCA, and Toyota, are installing driver assistance systems, such as FCW, NVS, TPMS, LDWS, and rear-view visibility, in their vehicles to enhance both driver and passenger safety.

• Technavio analysts forecast the ADAS market in North America to grow at a CAGR of 12.78% during 2014-2019.

• Understanding the key drivers influencing the market

• Understanding the challenges faced by the market

• Activities of various stakeholders involved

• Key focus areas for the vendors

• Major trends that will shape the future of this market

• Vendor landscape and trajectory of the market

• Conclusion

Scope of The Report

A detailed analysis of each market driver, challenge

and trend isavailable in our report:

Advanced Driver Assistance System (ADAS) Market in North America 2015-2019

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Vendors

To understand the vendor landscape and for a full list of vendors view our

report:

Advanced Driver Assistance System (ADAS) Market in North America 2015-2019

Continental

Delphi Automotive

Denso

Founded in 1871, Continental is headquartered in Hanover, Germany. It is an automotive manufacturing company that specializes in tachographs, brake systems, tires, automotive safety, powertrain components, chassis components, and other parts for the Automotive and Transportation industries.

Delphi Automotive, incorporated in 2011, is headquartered in Gillingham, UK. It is one of the world's largest vehicle components manufacturers. It offers end-to-end gasoline and diesel engine management systems, electrical architecture, and thermal technology solutions to Automotive OEM and Commercial Vehicle markets.

Denso was founded in 1949 and is headquartered in Aichi, Japan. It is an automotive technology, systems, and components supplier. It focuses on the development, design, manufacture, and sale of automotive products.

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Market Landscape

• The automotive industry has progressed from time to time, in accordance with consumers' preference.

• Advancement in the automobile industry is not just restricted to vehicle designing, vehicle engine, or interiors but also to passengers', pedestrians', and automobile safety.

• Adoption of automotive safety systems has gained momentum over the last two decades and is expected to grow in the next five years.

• This is expected because of the increasing concern among customers and governments about passenger and vehicle safety, optimum fuel efficiency, and reduction of greenhouse gas emissions and carbon footprint.

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Key Buying Criteria Parameter Details

Cost The ADAS and associated services should be affordable for the consumers.

Safety Standards and Regulation Clearance

The ADAS must pass through crash test ratings set by US NCAP and the NHTSA to ensure manufacturers are complying with all required safety standards and regulations.

DesignThe design of ADAS such as FCW, rear-view visibility, BSD, NVS, TPMS, adaptive front lighting, and heads-up display should be compatible with the automobile design.

Fuel EfficiencyThe ADAS should be able to increase fuel efficiency of the vehicle. For instance, ACC helps in reducing deviations in speed, thereby improving fuel consumption.

Technology Technology used in the ADAS such as radars and cameras should comply with industry standards.

PerformancePerformance of the ADAS should be excellent, i.e., the system should be able to detect lights, vehicles, animals, and pedestrians and should not mislead the driver.

• Growth Forecasts?

• Market Analysis?

• Revenue Forecasts?

• Regional and Country level Analysis?

• Competitive Structure?

• Emerging Trends?

• Vendor Landscape?

• Other?

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