Advanced Content Marketing Strategies in Australia - Prosperity Media
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Transcript of Advanced Content Marketing Strategies in Australia - Prosperity Media
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@connections8
What have I been doing for the last 10 years? 2004 > NOW
2004 – 2008 – Founded a successful network of content sites which generated 20 million + Unique visitors. These sites were mostly acquired by a US media company.
2009 – 2012 – Started the SEO & Content Marketing division for Columbus Search with Pieter Verasdonck & Grew the unit to millions in revenue.
2012 – Headed up the SEO activity for Virgin Mobile Australia (Agency lead)
2013 – NOW – Started my own Sydney CBD based Digital Agency Prosperity Media. Some recent clients include:
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@connections8
EVERY NICHE HAS COMPETITORS WITH BIG BUDGETS FOR CONTENT MARKETING!
Competitor >
Your business >
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@connections8
What are some strategies which ACTUALLY work?Your
business >
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@connections8
Giving out gifts and getting links and social traffic
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@connections8
Creators are important!
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@connections8
Creators are important!
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@connections8
How to Find Creators = Buzzsumo.com & Followerwonk.com
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@connections8
http://jamesnorquay.com/an-interview-ex-member-matt-cuttss-search-quality-team/
Interview someone REALLY interesting
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@connections8
Seed content via “creators”
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@connections8
Interviews can yield HUGE shares and links
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@connections8
TEN THOUSAND + Visitors to the Interview
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@connections8
Get your Facebook Fans to help make your content and then get them to share it!!!
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@connections8
200,000 Visitors just from sharing High quality FOOD IMAGES on Pinterest
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@connections8
14,000 + Visitors from Reddit in 24 hours!
Content needs to be of a technical nature.
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@connections8
EGO Bait in the finance niche via Twitter
Remember: Followerwonk or BuzzSumo to target mid-tier users.
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@connections8
PRO Tip: Not getting the attention from a industry heavy weight, well target their followers and get noticed that way!!!
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@connections8
Share Cool and Random Things like Viral Nova does = 94,000 impressions
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@connections8
Social Branded Profiles = Winning
About.meCrunchbase.com
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@connections8
Deals Website to promote all business offers = Winning
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@connections8
Emerging Image Sharing Sites = Winning
Polyvore.com
ImgFave.com
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@connections8
Whirlpool.net.au + Quora.com = Still driving HUGE TRAFFIC!!!
Search term “Buy Sunglasses Online”
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@connections8
Open Graph Tags, Facebook Markup, Twitter Mark up ECT…..
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@connections8
smo.knowem.com
Check them all on this fantastic tool
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@connections8
Social ButtonsGood = Social Shares + Keep users on site
Not that great = Multiple touch points and takes them off site!
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@connections8
Additional Social Sharing Ideas
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@connections8
Email influencers and ask them to SHARE content
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@connections8
Always link to your products in YouTube descriptions
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@connections8
BuzzFeed can work but you need the RIGHT content
Even CommBank is doing it now…
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@connections8
#RCS Content Marketing
2,500 backlinks
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@connections8
Creative Web Application - Death by Caffeine App
1,800 Backlinks
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@connections8
Worldwide Etiquette Map - Swissotel
160 backlinks
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@connections8
Slide Share Your Best Content Assets and Presentations
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@connections8
Make the Annual Report SEXY
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@connections8
1,300 backlinks
Visualize data sets
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@connections8
Visualize data sets
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@connections8
Weekly Roundups of content
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@connections8
Any Cool Content Marketing Tools?
Your business >
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@connections8
Truesocialmetrics.com
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@connections8
Getlittlebird.com
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@connections8
Paywithatweet.com
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@connections8
Pay with a Like
https://premium.wpmudev.org/project/pay-with-a-like/
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@connections8
http://codecanyon.net/item/google-plus-to-download-for-wordpress/999623
Pay with a Google+1
http://codecanyon.net/item/google-plus-to-download-for-wordpress/999623
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@connections8
SharedCount.com
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@connections8
Track Social Mentions & Social Questions on Topsy.com + InboxQ.com
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@connections8
http://www.seobook.com/google-lends-a-helping-hand
Remember do not spam on social keep it classy and professional.
http://www.seobook.com/google-lends-a-helping-hand
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@connections8
Thank You For Your TimeLets get a drink!!!
Find us Online : ProsperityMedia.com.au
Email me: [email protected]
Call Us: 1300 886 452