ADVANCED BLOGGER BOOT CAMP - Amazon S31-… · Instagram Ads & Advanced Lead Capture Strategies]...

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#TrafficSalesProfit @LamarTyler ADVANCED BLOGGER BOOT CAMP

Transcript of ADVANCED BLOGGER BOOT CAMP - Amazon S31-… · Instagram Ads & Advanced Lead Capture Strategies]...

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#TrafficSalesProfit @LamarTyler

ADVANCEDBLOGGER

BOOTCAMP

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#TrafficSalesProfit @LamarTyler

Class One: Next Level Traffic Attraction for Bloggers [Traffic Hacks] Class Two: Paid Traffic & Capture Strategies [FB Ads, Instagram Ads & Advanced Lead Capture Strategies] Class Three: Products, Services & Selling [Creating Offers, Bundles & Advanced Sales Techniques] Class Four: Strategies for Scaling Your Blog Business [Employees, Editors, Revenue Streams & More]

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WHO AM I & WHY LISTEN TO ME?

Run Largest African American Marriage and Parenting Blog on Earth National Speakers Published 8 Books & 5 Best-Selling Documentaries Ebony’s most influential African Americans, Ebony Power 100 List Finalists for the Black Enterprise Family Business of the Year as well as Infusionsoft’s Small Business ICON award

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ASSUMPTIONS•  Good Content •  Good Design •  Hard Worker •  Open to Criticism •  Works well with others

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#TrafficSalesProfit @LamarTyler

CLASS ONE:

NEXT LEVEL TRAFFIC ATTRACTION

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THREE B’S OF TRAFFIC

•  Build It •  Borrow It •  Buy It

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STRATEGY ONE: BUILDING TRAFFIC•  Why are they coming? •  Avatar

o  Google Analytics (analytics.google.com) o  Quantcast.com (Demographics) o  Facebook Page Insights

v  Google Tag Manager (tagmanager.google.com)

•  Ask them directly o  Surveys o  Biggest Challenge Email

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GROWING TRAFFIC FROM CONTENT

•  More Content •  Deeper Content •  Calls To Action •  Buzzworthy Content

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BUZZWORTHY CONTENT SOURCES

•  Google Trends (https://www.google.com/trends/) •  Twitter Trending Topics (http://trends24.in/) •  Facebook Trends •  Competitor Sites

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SEARCH ENGINE OPTIMIZATION•  YOAST SEO Plug-In for Wordpress

(https://wordpress.org/plugins/wordpress-seo/)

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SOCIAL MEDIA STRATEGIES

•  Have a presence on all platforms •  Double down on what works

o  Google analytics o  Average Content Lifespan on Social Media

•  Schedule as much as possible (Tools) o  Hootsuite o  Buffer o  Meet Edgar

•  Social Media Swipe File

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SOCIAL MEDIA STRATEGIES

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SOCIAL MEDIA STRATEGIES

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SOCIAL MEDIA STRATEGIES

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EMAIL CONTENT MARKETING

•  One Goal – Subject – Email – Copy •  Strong Call to Action •  Test What Works •  Schedule in Advance •  Create Features for Consistency

o  Email Feature Template •  Work from an Email Content Calendar

o  Promotional Planning Calendar

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EMAIL CONTENT MARKETING

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EMAIL CONTENT MARKETING

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SPY ON COMPETITORS

•  Who’s #1 in your niche? o  What type of content do they provide? o  What do they sell? o  How does their sales funnel work? o  Competition Cheat Sheet

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SPY ON COMPETITORS

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STRATEGY TWO: BORROWING TRAFFIC•  Content Partnerships •  Key Metrics – Based on Shared Value •  Different Types

o  Blog Content o  Social Media o  Email Blasts

•  Create a list of potential partners o  Content Partner Template

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STRATEGY TWO: BORROWING TRAFFIC

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HOMEWORK1.  Complete your customer avatar 2.  Install Google Analytics 3.  Survey or Email your current audience

•  Edit avatar based on findings 4.  Create a list of 10 potential content partners

•  Email using template •  Set up call •  Negotiate terms and frequency •  Systemize with emails, posts and schedules

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Q&A