A  journey  through  advanced  analy2cs  in  insurance  

Colin  MOLTER  

Analy2cs  in  insurance  

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William Morgan (by Thomas Lawrence)

"Data  is  the  oil  of  the  21st  century".  H.  De  Castries,  Management  Congress  at  SwissRe  Center  Feb.  2015  

Analy2cs  3.0  

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Inspire

Enable

Insurance’s  own    Data  Assets  

Public  Data  

Internet  of  things  

Real-­‐2me  geolocalized  data   Automated  non-­‐tradi2onal  techniques  

Automated  integrated    reports  and  analy;cs  

Modeling  and    machine  learning  

Data Lake Customer collection

+

Data sources Elastic search

Scores Data scientists

Application (query builder) Marketing

& BUs professionals

IT assets Business asset

Business asset

Developer + designer

Architect + Developer + Data scientists

AXA Tech + Architect

Agile

Annex  

   

Focus  

Selec2on  Enrichment  

Fast  explora2on  Scores  Any  user  

Repor2ng  Data  visualiza2on  Advanced  user      

Dashboarding  Widgets  Real  2me  insights  medium  user        

•  First  –  a  journey  to  datascience  and  advanced  analy2cs  –  Need  to  be  really  agile  –  Need  for  generalism  –  Need  for  story  telling  

•  Datascien2st  similar  to  gold  prospector  •  Parabol  of  the  blind  men  and  the  elephant  •  Need  to  escape  for  the  siloed  architecture  

   

•  Iden2fy  your  most  a<rac2ve  customers  –  where  can  you  win?    –  Customer  Life2me  Value  (CLV)    

•  A<ract  these  customers  by  applying  pricing  strategies  in  a  granular  way    

•  Increase  the  profitability  of  each  customer  using  price  sensi2vity  analy2cs  as  a  compe22ve  advantage    –  dynamic  pricing,  real  2me  where  possible    

•  Aiming  the  company  strategy  toward  pricing  models  that  concentrate  on  focusing  pricing  on  customers  that  provide  the  greatest  value    

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•  h<p://www.slideshare.net/Min2go1/predic2ve-­‐lead-­‐scoring-­‐whats-­‐the-­‐buzz-­‐all-­‐about-­‐sf-­‐marketo-­‐user-­‐group-­‐presenta2on