Advance Web Promotions Analyzing Your Backlinks How to avoid trouble Harold Compton Austin Account...

Advance Web Promotions

Analyzing Your Backlinks

How to avoid trouble

Harold ComptonAustin Account Manager


From Christian Greiner’s SEO Audit presentation last month

Advance Web Promotions Search engine marketing that works!

Why do a Backlink Analysis

To ensure that a website’s backlink profile does not result in a penalty, manual or algorithmic from search engines. Keep in mind that:

• Links should be to attract visitors, not to increase pagerank!

• Backlinks, for the most part should not be created by you, although there are exceptions.

• You are responsible for your backlink profile!


Search Engine PenaltiesGoogle, as the largest search engine, has published guidelines for Webmasters to follow. The most important portion of their guidelines with respect to backlinks is the following:

“Any links intended to manipulate Pagerank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.”

Any backlink to your site that is considered a violation of this guideline can result in a penalty.

Search engine marketing that works!


Tools for Analyzing Backlinks


1. Link Research Tools

• Quick Backlink Tool

• DTOX Tool

2. SEO Profiler

• Link Profiler

• Link Influence

3. SEM Rush

• Anchor text

• Referring domains

• Most Linked Sites


4. Opensite Explorer

• Anchor text

• Linking domains

• Give indication on spam links

5. Webmaster Tools

• Most linked sites

Use multiple tools as each provides a somewhat different list. Gather as much information as you can.

Tools for Analyzing Backlinks


Tips When Evaluating Links

• Don’t worry about nofollow links.

• If you think it may be a problem, many times you are

right. Use your own judgement, don’t let a tool make

the decision.

• Check your referrals to see if a link generated any visits

over the last year.

• If in doubt, take it out!



What Backlinks Can Get a Penalty?

1.Over optimized anchor text links2.Too many links from low quality or high quality

sources3.Paid links4.Link exchanges5.Links from irrelevant sources6.Outbound spam links7.Foreign links for local businesses8.Blogroll links, forum comments and anonymous

profiles.



Over Optimized Anchor Text Links


* Website had over 120 links with the same anchor text, which wasa highly competitive search term.


Links from Low/High Quality Sites

Although a natural backlink profile should have a variety of high, medium and low quality sites it should not have all low quality backlinks. In a natural profile the bulk of sites are medium and lower quality with some high quality sites. This may vary depending on the type of site, for example a major university may have a much higher percentage of high quality sites than an ecommerce site. Check to make sure that low quality links are coming from relevant websites. Finally remember that low quality links that draw visitors to your site are good links.



Paid Links

This is the type link that you should avoid at all cost.Paid links are a direct violation of webmaster guidelines.

Check the email address of the registered owner of the site. Get rid of any from owners such as the following:• @LinkbuyingservicesUK• [email protected]

Never engage in buying links!



Link Exchanges


Typically any situation where two sites have agreed to link to each other should be viewed cautiously.

Once again the purpose of a link is to attract visitors so if wish to exchange links for that purpose, make them nofollow.


Irrelevant Sources


Examples: The following were linked sites to a local upholstery fabric supplier in Florida

• http://www.luxury-property-south-france.com

• http://www.superairportparking.com

• http://www.videos-and-pictures.com

http://www.luxury-property-south-france.com/

http://www.luxury-property-south-france.com/

http://www.superairportparking.com/

http://www.superairportparking.com/


Outbound Spam Links

Most often these are found in sites with a blog or forum

within the site that contain numerous follow links in

posts and comments.

Ensure that blog and forum posts and comments are

moderated and should contain nofollow links.



Foreign Links to Local Businesses

If a website is for a local business and contains numerous links from foreign websites this can be viewed as a violation of webmaster guidelines.

Ask yourself if you expect to get customers from those links.



Blogs and Forums


This is probably one of the biggest areas you will findproblem backlinks. The big areas are:

• Comments with follow links• Blog articles with numerous follow links• Links from blogs that are irrelevant to your site• Subscriber profiles with follow links• Article marketing

Blog problems are easy to spot:• Title unrelated • Lack of ads• No contact• Random subjects


Closing

• Backlinks can cause a site to receive a penalty or even get a site deindexed which can lead to a serious loss of organic search traffic. If you can afford to lose most or all organic traffic then don’t worry about them.

• Your backlink profile should be evaluated at least every 6 months after you have cleaned it up.

• If you have any questions about your backlink profile feel free to contact me by email.


Advance Web Promotions Search engine marketing that works!

ContactHarry Lennard – Owner and President

817-545-1188

[email protected]

Harold Compton – Director, Austin TX Office

(512) 680-0074

[email protected]

mailto:[email protected]

mailto:[email protected]

Advance Web Promotions Analyzing Your Backlinks How to avoid trouble Harold Compton Austin Account...

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