CURRICULUM

Overview of Digital Marketing 2 Hrs What is marketing and digital marketing? l�

Understanding Marketing and Digital Marketing Process?l�

Website Creation 2 HRS Introduction to Web Technologiesl�

Careers in Web Technologies and Job Rolesl�

Roles How the Website Works? l�

Client and Server Scripting Languagesl�

Difference between a Web Designer and Web Developer l�

Types of Websites (Static and Dynamic Websites) l�

Responsive design and layoutl�

ADVANCE

DIGITALMARKETING

Java Script 6 HRS Syntax l�

Enablingl�

Placement�

Variables Operators�

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Photoshop 6 HRS Introduction to Adobe Photoshopl�

Color mode & resolution l�

Types of Graphics l�

Export imagel�

Animated Image l�

Tools Ruler and scaling l�

Create Logos Photos maskingl�

HTML5 5 4 HRS Introduction to HTML5l�

Introduction to HTML5 l�

What's new in HTML5l�

CSS 6 HRS Introduction to CSS3.0 l�

What's new in CSS 3.0 l�

Border l�

border-image l�

border-radius CSS Shadows l�

Text-shadow l�

Box-shadow Background l�

background-clip l�

background-size l�

background-origin l�

background-imagel�

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What is SEO?

What are search engines and their functions ?

Understanding traffic , keywords etc .

On page optimization

Search Engine Optimization 16 HRS

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Site Analysis

Keyword Research With Google Keyword Planner

Keyword Planning

Domain Ÿ

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URL Structure

Title Tag

Meta Tag

Google Analytics (Code Generation)Ÿ

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Canonical Tag

H1 Tag

Image Optimization (Alt Tag)

Anchor TagŸ

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Content Optimization

Sitemap Creation & Submission (html and xml)

Robots.txtŸ Custom 404 Ÿ 301 Redirect Ÿ .htaccess

document window & toolbars l�

the document window l�

the launcher l�

the insert panel & tool setsl�

the document toolbarl�

� the property inspector dockable floating panels l�

using contextual menus Site Controll�

defining a site file and folder management l�

creating site maps using the file browserl�

Wordpress 8 HRS About CMS and creating website in Wordpress l�

Wordpress Installationl�

Create domain email accountsl�

Wordpress introduction themesl�

How to create pages and post in wordpressl�

Categories vs tagsl�

How to create Menus in Wordpressl�

Free theme customization part 1l�

Free theme customization part 2l�

Free theme customization part 3l�

Overview , Analysis, Installation & use of Pluginsl�

Content Developmentl�

Payment gateway and website securityl�

Domain Booking l�

Server & Hosting l�

One Live Project l�

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Dreamweaver cc 4 HRS Interface l�

choosing a workspacel�

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PPC Advertising (Google Ads & Express) 16 HRSl Understanding in organic search results

l Introduction to Google ads & PPC advertising

l Overview of Microsoft Adcenter (Bing & Yahoo)

l Setting up Google ads account

l Understanding ads account structure

l Campaigns, Adgroups, Ads, Keywords, etc.

l Types of Advertising campaigns-Search, Display, Video

l Difference between search & display campaign

l How does ads rank ads

l Understanding ads algorithm (adrank) in detail with examples

l What is quality score

l Why quality score is important What is CTR?

l Why CTR is important Understanding bids

l Advanced level bid strategies

l Enhanced CPC

l What are flexible bidding strategies

l Understanding ad-extensions

l Types of ad-extensions

l Adding ad-extensions in our Campaign

l Creating adgroups

l Finding relevant adgroups options using tool

l Creating adgroups using tool

l Understanding keywords

l Finding relevant keywords

l Adding keywords in ad-group using keyword planner tool

l Understanding types of keywords Board, Phrase, Exact, Synonym & Negative

l Examples of types of keywords

l Google Web Master Tool (Search Console )

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What is Google Page Rank

How to Increase Google Page Rank

Web Directory Submissions Ÿ

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Social Bookmarking

Article Writing & Submission

Press Release Writing & Submission

Comment BloggingŸ

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Classifieds Posting

Forum Posting

Link Exchange (One way, two way and three way)

Ÿ Search Engine Submissions

Ÿ RSS Feeds

l Bing Web Master Tool

l SEO Interview Questions

l Others SEO Tools

Ÿ What are Backlinks?

Backlinks Creation MethodsŸ

Ÿ Difference Between Do Follow and No Follow Backlinks

l O ffpage optimization

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What is O ffpage SEO?

Why O ffpage is Important

Social Media Marketing 12 HRSl What is social media

l Understanding the existing social media paradigms & psychology

l How social media marketing is different than others

Linkedin Marketingl What is Linkedin

l Understanding Linkedin

l Company profile vs Individual Profiles (Difference between Individual and Company Profiles)

l Understanding Linkedin Groups (Manage Linkedin groups)

l How to do marketing on Linkedin groups

l Linkedin Advertising & it best Practices

l Increase ROI from Linkedin ads

l Linkedin Publishing

l Company Pages

Facebook And Instagram Marketingl Understanding Facebook marketing practical session

l Creating Facebook Page

l Increasing fans on fan page

l How to do marketing on fan page (with examples)

l Fan engagement

l Important apps to do fan page merketing

l Facebook Advertising

l Types of Facebook advertising

l Best practices for Facebook advertising

l Creating Facebook advertising campaign

l Targeting in ad campaign

l Payment module-CPC vs CPM-CPA

l Setting up conversion tracking

l Using power editor tool for adv.

Twitter Advertising l Understanding twitter

l Tools to listen & measure influence on Twiiter: Tweetdeck, Klout, PeerIndex

l How to do marketing on Twitter

l Black hat techniques of Twitter Marketing

l Checking conversion stats

l Optimizing Search Campaigns

l Remarketing

l Best & worst examples of ads Creating ads

l Tracking Performance/Conversion

l What is conversion tracking Why is it important

l How to set up conversion tracking

l Adding tracking code in your website

l Creating ads

l Understanding ad metrics Display & destination URL

l How to write a compelling ad copy

l Advertising on Twitter

l Facebook Creator Studio

l Facebook Ad Breaks

l Facebook Instant Article

Tools of twitter Marketing

l Creating Campaigns

l Types of Ads

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Google Analytics 4 HRS l Introduction to Google analytics

l How Google analytics works

l Understanding Google analytics account structure

l Understanding Gooogle analytics insights

l Understanding cookie tracking

l Types of cookie tracking used by Google analytics

l How to set up analytics account

l Hot to add analytics code in website

l Understanding goals and conversion how to setup goals?

l Understanding different types of goals

l Understanding bounce & bounce rate

l Difference between exit rate & bounce rate how to reduce bounce rate

l How to setup goals

l Importance of funnels

l How to integrate adwords and analytics account

l Benefits of integrating adwords & analytics

l Measuring performance of marketing campaigns via Google analytics

l Understanding filters & segments

l How to set up filters & segments

l How to view customized reports

l Monitoring traffic sources

l Monitoring traffic behavior

l Taking corrective actions if required

l GOOGLE ANALYTICS CERTIFICATION

Mobile Web Marketing 6 HRSl Understanding Mobile Devices

l Mobile Marketing and Social Media

l Mobile Marketing Measurement and Analytics

l Fundamentals of Mobile marketing

l Email Marketing

l Database Collection of Email Id’s

l Service provider (Mailchimp, Sendgrid)

l Mail Templates

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l Create video adgroup

l Targeting options

l YouTube Monetization

l Developing you tube video for Marketing strategy

Get traffic through you tube channel/video to your website

l How to Increase Youtube (Views, Subscriber Etc.)

Video Marketing 2 HRSl Understanding Video Campaigns

l Creating 1st Video campaign

l Importance of Video marketing

l Benefits of Video marketing

l Using you tube for Business

Quora Marketing

Case studies on Ecommerce websitel

l Opencart

How To Grab Freelancing Projects? 2 HRS

l Best examples of online reputation management

Affiliates 2 HRS l What is Affiliates

l How to join and Earn with Affiliates

l Top Indian and Worldwide Bloggers

l How ot Earn Money with Blogging

Adsense & Blogging 2 HRS l What is Adsense

l How to get approved for Adsense

l Cool trick to get Adsense approval by Google

l Using your adsense account interface Placing ads on your blog

l Creating blogs with our Free theme

l What is Blogging

l How to Blog

l What is Wordpress and How to Create with Wordpress

l Wordpress Themes and Plugins

Ecommerce Marketing 4 HRS

l What is Ecommerce

l Top Ecommerce Website around the world

l Ecommerce scenario in India

l How to do SEO of an Ecommerce website

l Why you need a solid Ecommerce marketing strategy

l Formulating right Ecommerce marketing strategy

l Ecommerce business

Online Reputation Management (ORM) 2 HRS

l What is online reputation management

l Why online reputation management

l Understanding ORM scenario

l How to deal with criticism online

l Ways to create positive brand image online

l Understanding tools for monitoring online reputation

l Step by step guide to overcome negative online reputation

l App Store optimization (ASO)

l Addmob

l SMS marketing

l Whatsapp Marketing

Partners :

PITAMPURA (DELHI)NOIDAA-43 & A-52, Sector-16,

GHAZIABAD1, Anand Industrial Estate, Near ITS College, Mohan Nagar, Ghaziabad (U.P.)

GURGAON1808/2, 2nd floor old DLF,Near Honda Showroom,Sec.-14, Gurgaon (Haryana)

SOUTH EXTENSION

www.facebook.com/ducateducation

Java

Plot No. 366, 2nd Floor, Kohat Enclave, Pitampura,( Near- Kohat Metro Station)Above Allahabad Bank, New Delhi- 110034.

Noida - 201301, (U.P.) INDIA 70-70-90-50-90 +91 99-9999-3213 70-70-90-50-90 70-70-90-50-90

70-70-90-50-90

70-70-90-50-90

D-27,South Extension-1New Delhi-110049

+91 98-1161-2707

(DELHI)

Assessment Certification l

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Techstack Certificates

Hotspot

Certifications 4 HRSl Google Ads Fundamental

l Google Ads Search

l Google Ads Display

l Google Ads Video

l Google Ads Shopping

l Google As Mobile

l Google Analytics

Internship