ADV240 Portfolio...the recycling and reuse process. Corona - Pop-up Bottle Bank A pop up bottle bank...
Transcript of ADV240 Portfolio...the recycling and reuse process. Corona - Pop-up Bottle Bank A pop up bottle bank...
ADV240 PortfolioJake Lewis - 1505160https://jakelewisadvertising.wordpress.com
Responsive
MAC Cosmetics + Women’s March - Press Adverts
MAC Cosmetics + Women’s March - Video Advert
https://youtu.be/SX5inkXxyUA
https://youtu.be/jX0b_xzLTmM
MAC Cosmetics + Women’s March - Radio Advert
Tinder - Press Adverts
Tinder - Press Adverts
Tinder - In App Adverts
A referendum to decide whether Scotland should be an independent country took place on 18th September 2014, with a 55% majority ‘No’, to 45% ‘Yes’. There are now talks of a second independence referen-dum to be held in 2018/19 when Britain is due to leave to leave the EU.
Find out more - tinder.com/indyref2
The result of a referendum held on 23rd June 2016, to decide whether the UK should leave or remain in the European Union. Leave won by 51% to 49%, resulting in the shorthand ‘Brexit’ (a merging of the words ‘Britain’ and ‘exit’).
Find out more - tinder.com/brexit
President Donald Trump’s pledge to build a 1000 mile long wall along the US/Mexico border in an attempt to stop illegal immigration from Mexico. The wall has been estimated to cost $25bn, a price tag Trump insists Mexico will pay. Mexican President Enrique Pena Nieto insists he will not.
Find out more - tinder.com/trumpwall
Do Good
Corona - 96 Sheet Advert
Corona - Press Adverts
Corona - Snapchat Adverts
A range of snapchat filter designs that connect in with the press and billboard adverts.
Discover section within snapchat that allows people to find out about the recycling and re-use process.
Corona - Website
A website produced by Corona enabling people to easily find their nearest bottle bank as well as being able to find out about the recycling and reuse process.
Corona - Pop-up Bottle Bank
A pop up bottle bank that allows people to dispose of their glass bottles, find out information on how bottles are recycled and reused. There will also be A0 print outs that include the characterized bottles getting the Corona campaign out onto the streets/
CO-OP - Guerilla Advert
A whole pig wrapped in cellophane the would be placed within Co-Op stores to provoke a reaction. The Pig would be packaged and labelled with information on the antibiotics that are pumped into industrially farmed meat.
CO-OP - Radio Advert
https://youtu.be/JW4350ghWdA
CO-OP - Press Advert
This is real meatindustrially farmed meat is �lled with antibiotics
which we then ingest causingstrains of drug resistant bacteria to enter our bodies
Think about what you buy.
100% free range
Repositioning
Crocs - 96 Sheet Advert
Birkenstock Spring/Summer 2014
Crocs - Video Advert
https://youtu.be/d8TKHkoMobY
Crocs - Instagram Takeover Account
crocstakeover
CrocsTaking the fashion world by storm, one hijacked photo at a time
it’s our time
An Instagram page set up by Crocs that uses celebrities and Insta-famous personalities posts and adapts them to include the Crocs products.
Capri-Sun - Press Advert
Capri-Sun - Video Advert Storyboard
CAPRI SUN TV SCRIPT (30 SECS)
Open on a classroom scene. A young boy reaches into his bag and pulls out a Capri Sun. The teacher notices and walks over to confiscate it.
TEACHER: I’ll be having that Sammy, no drinks in class.
The boy looks crestfallen.
The bell rings for break time and the chil-dren file out of the classroom. The teach-er waits until the room is empty and pulls the Capri Sun out of her desk drawer. She drinks it quickly and greedily with a guilty look on her face.
Close on shot of Capri Sun packaging
Voice Over: Capri Sun, too tempting to care
Capri-Sun - Radio Adverts
CAPRI SUN RADIO AD (15 SECS)
SFX: Footsteps
DAD: (murmuring to himself) Ooh hello, who’s left this lying around?
SFX: Picking up the carton
SFX: Slurping for a long time
DAD: Ahhhhh
SFX: Footsteps running down stairs
SFX: Empty Capri Sun being crumpled up and thrown into the bin
KID: Oh, what happened to my Capri Sun?
DAD: I don’t know son, you must’ve already drunk it.
SFX: Footsteps of Dad walking out of the kitchen
Voice Over: Capri Sun, too tempting to care
CAPRI SUN RADIO AD 2 (15 SECS)
SFX: Footsteps from Mum and Son
MUM: (humming to herself) - Could I have a quick sip of that
SON: Yeah sure Mum!
SFX: Rustles of the carton being handed over
SFX: Slurping on the Capri Sun for a long time
MUM: Ahhhhhhh
SFX: Rustles of the carton being handed back over
SFX: Scraping of shoes on tarmac as the son stops abruptly
SON: Hey! There’s none left!!
SFX: Footsteps of Mum carrying on walking
Voice Over: Capri Sun, too tempting to care