Adv 892 social media proposal for campbell's

download Adv 892 social media proposal for campbell's

of 10

  • date post

    29-Nov-2014
  • Category

    Business

  • view

    899
  • download

    1

Embed Size (px)

description

 

Transcript of Adv 892 social media proposal for campbell's

  • 1. Social Media Marketing Proposal for
    By: Yan Zhang
    NMDL Final Presentation
    12.04.2010

2. CLIENTS BUSINESS

  • Foundation: More than 130 years ago, a young chemist named Dr. John T. Dorrance made his mark on history with the invention of condensed soup. He created an icon and laid the foundation for Campbell Soup Company.

3. Product: In addition to being the world's largest soup manufacturer, we're also a leading producer of juice beverages, sauces, and biscuits 4. Product line: 1. North America 2. Asia Pacific
3. Greater Europe
5. CHALLENGES and GOALS

  • Competition

6. Currency Exchange 7. U.S. economic downturn 8. Soup Market in Gradual Decline 9. Losing Market Share to Other Convenience Food and Gourmet Read-to-Serve Soup 10. Ultimate Goal: 11. Build overall marketing presence 12. Provide the best products and customer service 13. Develop relationships with customers 14. Grow sales 15. Social Media Goal: 16. Significantly increase followers on Twitter 17. Create the Campbell YouTube channel 18. Significantly increase Facebook fans 19. Build a blogging community