Adv 892 final project ralph lauren

download Adv 892 final project   ralph lauren

of 12

  • date post

    18-May-2015
  • Category

    Technology

  • view

    2.284
  • download

    1

Embed Size (px)

description

A Digital Marketing/Social Media Campaign proposal for Ralph Lauren

Transcript of Adv 892 final project ralph lauren

  • 1. Katherine Becsey Digital Marketing Campaign

2. Ralph Lauren: American Classic 3. Challenges & Goals CHALLENGE S State of the Economy Increasing Competitio n GOALS Global Leadershi p Social Media 4. Social Media Building a Relationship with Customers Create Official Twitter RalphLauren.com www.facebook.com/Ra lphLauren By using social media, PRL will connect and build relationships with their customers 5. Ralph Lauren Photo Contest www.facebook.com/RalphLau ren 6. Twitter Get Involved Use Twitter for: Updates on new products, sales, events, etc. Integrate with Facebook page encourage followers to visit Exclusive discounts for followers Q&A sessions with RL designers 7. Ralph Lauren Newsroom on RalphLauren.com Ralph Lauren Clothing Blog: A Blog About The Extraordinary World Of Designer Ralph Lauren Blogging Connecting With Customers 8. What Is Everyone Saying? Social Media Monitoring & Blogger Outreach: Track all profiles using application like HootSuite.com Google Alerts 9. Success or Failure? Google Analytics Website Traffic Likes on Facebook Followers on Twitter Comments on Blogs Buzz on the Internet 10. Cost - What We Really Care About Budget: Facebook = Free! Twitter = Free! Google Analytics = Free! SMM = Free! Costs: The Facebook Photo Contest +Blog Giveaways = $20,000-$32,000/year Wages for Social Media Team Timeline: Social Media platforms need to be used continuously throughout the year The only timeline suggestion = Facebook Photo Contest (4 times per year, coordinated with each season) 11. Thank You! 12. Photo Credits http://www.seasonsclothing.co.uk/menswear/polo-ralph-lauren - 1st slide picture http://www.eurbanista.com/ralph-lauren-american-classic/ - 2nd slide source http://www.freelegaladvicehelp.com/business-lawyer/international- business/index.html - 3rd slide (challenges) http://www.simplyzesty.com/category/twitter/ - 4th slide twitter logo http://technorati.com/blogging/article/facebook-posting-trips-up-woman-in/ - 4th slide facebook logo http://kelepsodesignstudio.blogspot.com/2010/10/faux-polo-by-kelepso.html - 4th slide ralph Lauren logo http://cometbranding.com/blog/tag/social-media-for-business/ - 5th slide facebook logo http://technorati.com/blogging/article/trouble-deciding-who-to-follow-on/ - 6th slide twitter picture http://xnetcc.net/ - 7th slide blog icon http://socialwants.com/5-step-free-social-media-monitoring-process/ - 8th slide social media monitoring http://www.integrityonlinemarketing.com/internet_marketing.html - 9th slide - online success http://fatosoda.seesaa.net/article/139097358.html?googlesorgu=ralph%20lauren %20sunglasses%20mens%20photos final slide photo