Volkswagen Christian Thayer

Big Idea

o Viral Video campaigno All social media platforms

o At once, overnighto Taking the web by storm

Tools and Tactics

o Twitter, Facebook, Youtube, Instagram and Vine

o Separate ads for each platform

o Different content, more likely shared

Tools and Tactics

o Goal is to:o Visit VW website

o Enter for chance to win VW of their choice

o 1 winner per week; 10 weeks total

Tools and Tactics

Ads promote 2015 Jetta and Passat

Measure success by traffic to website

Small Google Adwords campaign

Budget

$750,000

KPI

10 week timetable

Ads and Google Adwords

10 cars given away

Target Audience

18-35 Men and Women

35+ year olds don’t do social media

Ads will reach a younger audience

Target Audience

o Ads will reach people who can’t drive

o Hopefully influence them

o Make a ‘cool’ enough campaign

Volkswagen Jetta