TIMING & SCHEDULIN

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G R O U P # 5

A L E X A N D E R B A K E R

A L E X I S D A M M A R

C A R O L I NE K I N

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FEBRUARY – APRIL • Advertising should increase February –

April to raise awareness about the product, and increase recency, so that

the target audience can see advertisements as close to the point

of purchasing a motorcycle.

MAY – SEPTEMBER • Advertising will remain steady throughout May –

September. This is the motorcycle riding season, and we feel that advertisements should remain strong to reach motorcyclists during the season which they are riding.

OCTOBER – DECEMBER• People do not think about riding motorcycles,

let alone buying them during the colder months. Not only is it a safety hazard (snow and ice), but people are also mostly concerned about staying warm and motorcycles do not help with that.

• Because of this advertising will significantly decrease during these months.