ADULT SINGLE ADULT RETURN ADULT SINGLE Shane Grindey ... · Airport and Stansted Airport and their...
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• We then continued to work with Adam to create all of the items on our project plan and schedule in deadlines. Regular project plan calls has led to a close working relationship between First Essex and Buzz. It’s this team ethos that’s the main driver when it comes to taking outline ideas from First Essex and translating them into content and briefs for design • The outputs of this project have led to a significant amount of collateral for the Phase 1 launch and beyond. We’ve touched on almost all marketing elements with this project – on bus materials, external bus advertising, social, online and digital media, route marketing materials, timetable covers, travel shop posters – to name a few things! Departing Basildon from 24 th July 2016 proudly operated by We were approached by First Essex to work with them to create a new logo, brand, livery and a host of support collateral for a new and revised airport service. We’ve been working with Blackpool Transport for over four years now. We have wrien and provided marketing plans and supported in the development and design of the latest five year business plan. We created with the team their single deck Palladium livery in 2015 and this year we are proud to have worked with the team to develop that livery to the double deck ADL Enviro400. We have also worked with the team to deliver the new bus project launched in July 2016. Challenges • New bus type for the Palladium livery. • Route marketing preparation with possible service disruption - planning in back up material. • Deliver on time for Staff, Customer and Stakeholder launch working in partnership with the team at Blackpool and ADL as this is the first Enviro400 outside of London. Solutions and implementation • Working with the team at ADL in Skelmersdale along with Bob Mason and Chris Pannell of BTS we transformed the single deck Palladium livery to the sleek Enviro400 - all in one aſternoon! • We then worked to create all of the items on the project plan and schedule in deadlines. The project plan was shared weekly with the team at ADL and BTS with Buzz working closely with Challenges • The new X10 service was to launch before new vehicles arrived. • A rebrand challenge on an existing airport service, the X30. The route wasn’t changing but new buses are being introduced later in 2016. • A two-phase campaign with initial launch July 2016 for the new X10 service. Second launch for the X10/X30 combined, with the new buses and all the benefits they will bring, November 2016. • Create a variety of collateral to support both campaigns as well as creating a new logo, brand and livery. Solutions and implementation • Working with Adam Keeble, Marketing Manager at First Essex, we designed a logo, strapline and brand for the X10/X30 airport services that captured what both services look to deliver. We’re delighted to be supporting the team at First Essex on this project and we’ve worked closely with them to develop all elements of the campaign for their existing X30 service that runs between Southend Airport and Stansted Airport and their new X10 service that now runs between Basildon and Stansted Airport. CLIENT CASE STUDY First Essex New Bus Project CLIENT CASE STUDY Blackpool Transport New Bus Project Shane Grindey - Marketing and Karen McDonald - Customer Experience Manager. It is this team ethos which is great at BTS and working together is smooth and quick. Buzz take outlines from BTS and translate into content and briefs for design. • The outputs of this project planning have led to a myriad of collateral for the launch and beyond with route marketing a key revenue driver of the project. At Buzz we believe strongly in route marketing and have seen many successes from complementing bus launches with this marketing tactic. Results The buses arrived July and went into service on the 21st July aſter a staff, customer and stakeholder launch. Route marketing went through the door of every house within walking distance of the chosen route 9. We will be working with the team to evaluate the media, the customer experience and of course patronage results which so far look very positive. With more new buses for BTS in 2017 we can’t wait to work on new developments in brand marketing and PR. 6 7 The perfect way to get your holiday off to a flying start. Fares range from: www.firstgroup.com/essex A brand new bus service offering fast, direct access to London Stansted Airport from Basildon, Wickford & Chelmsford. from 24 th July 2016 Departing Every 60 mins 23hrs a day proudly operated by 14 .00 ADULT SINGLE Basildon Bus Station / Wickford Town Centre to Stansted Airport 20 .00 ADULT RETURN Wickford Town Centre and Basildon Bus Station to Stansted Airport 8 .00 ADULT SINGLE Basildon Bus Station to Chelmsford City Centre Results The new X10 service had a soſt launch in July 2016 with the service now operating from Basildon to Stansted Airport. Plans are now almost complete with regards to Phase 2 of the launch, with new buses arriving shortly and going into operation on both services. Buzz will continue to work with the team at First Essex to ensure the new buses have a big bang launch during November 2016.
Transcript of ADULT SINGLE ADULT RETURN ADULT SINGLE Shane Grindey ... · Airport and Stansted Airport and their...
• We then continued to work with Adam to create all of the items on our project plan and schedule in deadlines. Regular project plan calls has led to a close working relationship between First Essex and Buzz. It’s this team ethos that’s the main driver when it comes to taking outline ideas from First Essex and translating them into content and briefs for design
• The outputs of this project have led to a significant amount of collateral for the Phase 1 launch and beyond. We’ve touched on almost all marketing elements with this project – on bus materials, external bus advertising, social, online and digital media, route marketing materials, timetable covers, travel shop posters – to name a few things!
Departing Basildon from24th July 2016
proudly operated by
We were approached by First Essex to work with them to create a new logo, brand, livery and a host of support collateral for a new and revised airport service.
We’ve been working with Blackpool Transport for over four years now. We have written and provided marketing plans and supported in the development and design of the latest five year business plan.
We created with the team their single deck Palladium livery in 2015 and this year we are proud to have worked with the team to develop that livery to the double deck ADL Enviro400. We have also worked with the team to deliver the new bus project launched in July 2016.
Challenges• New bus type for the Palladium livery.
• Route marketing preparation with possible service disruption - planning in back up material.
• Deliver on time for Staff, Customer and Stakeholder launch working in partnership with the team at Blackpool and ADL as this is the first Enviro400 outside of London.
Solutions and implementation• Working with the team at ADL in Skelmersdale along with Bob Mason and Chris Pannell of BTS we transformed the single deck Palladium livery to the sleek Enviro400 - all in one afternoon!
• We then worked to create all of the items on the project plan and schedule in deadlines. The project plan was shared weekly with the team at ADL and BTS with Buzz working closely with
Challenges• The new X10 service was to launch before new vehicles arrived.
• A rebrand challenge on an existing airport service, the X30. The route wasn’t changing but new buses are being introduced later in 2016.
• A two-phase campaign with initial launch July 2016 for the new X10 service. Second launch for the X10/X30 combined, with the new buses and all the benefits they will bring, November 2016.
• Create a variety of collateral to support both campaigns as well as creating a new logo, brand and livery.
Solutions and implementation• Working with Adam Keeble, Marketing Manager at First Essex, we designed a logo, strapline and brand for the X10/X30 airport services that captured what both services look to deliver.
We’re delighted to be supporting the team at First Essex on this project and we’ve worked closely with them to develop all elements of the campaign for their existing X30 service that runs between Southend Airport and Stansted Airport and their new X10 service that now runs between Basildon and Stansted Airport.
CLIENT CASE STUDY
First Essex New Bus ProjectCLIENT CASE STUDY
Blackpool Transport New Bus Project
Shane Grindey - Marketing and Karen McDonald - Customer Experience Manager. It is this team ethos which is great at BTS and working together is smooth and quick. Buzz take outlines from BTS and translate into content and briefs for design.
• The outputs of this project planning have led to a myriad of collateral for the launch and beyond with route marketing a key revenue driver of the project. At Buzz we believe strongly in route marketing and have seen many successes from complementing bus launches with this marketing tactic.
ResultsThe buses arrived July and went into service on the 21st July after a staff, customer and stakeholder launch. Route marketing went through the door of every house within walking distance of the chosen route 9. We will be working with the team to evaluate the media, the customer experience and of course patronage results which so far look very positive. With more new buses for BTS in 2017 we can’t wait to work on new developments in brand marketing and PR.
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The perfect way to get your holiday off to a flying start. Fares range from :
www.firstgroup.com/essex
A brand new bus service offering fast, direct access to London Stansted Airport
from Basildon, Wickford & Chelmsford.
from 24th July 2016
Departing
Every 60 mins23 hrs a day
proudly operated by
14.00ADULT SINGLE
Basildon Bus Station /Wickford Town Centre
to Stansted Airport
20.00ADULT RETURN
Wickford Town Centre and Basildon Bus Station to
Stansted Airport
8.00ADULT SINGLE
Basildon Bus Station to
Chelmsford City Centre
ResultsThe new X10 service had a soft launch in July 2016 with the service now operating from Basildon to Stansted Airport. Plans are now almost complete with regards to Phase 2 of the launch, with new buses arriving shortly and going into operation on both services.
Buzz will continue to work with the team at First Essex to ensure the new buses have a big bang launch during November 2016.
- On Bus Poster 1 -
pantone7542c
