Adult Education and Literacy Budget Development and Cost Allocation.
Adult Programming on a Limited Budget
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Transcript of Adult Programming on a Limited Budget
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Before we get startedBefore we get started Is everyone fully caffeinated?
Is anyone still in their pajamaslike me? Possible technical issues via feline
Seven pounds of
sleeping kitty ninja
Seven pounds of notsleeping kitty ninja
(aka crazy mode)
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Adult Programming on a Limited BudgetAdult Programming on a Limited Budget
Molly Rach
Adult Programming CoordinatorHiawatha Public Library
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About Me
About MeAbout Me Have worked in three different public libraries
over the course of 13 years. Have been with the Hiawatha Public Library for 7
years. I am the Adult Programming Coordinator for our
library. In addition to that role, I also maintain theCD and DVD collections for our library.
Carry a Level IV State Certification with the StateLibrary of Iowa and have completed the Iowa
Library Associations Leadership Institute. Known as the resident whiner, I generally have
an inclination towards misbehaving and beingsassy.
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About My LibraryAbout My LibraryAbout My LibraryWe are located in Hiawatha,
IA, a small city located withinthe Cedar Rapids metro
area.
Because of our close
proximity to Cedar Rapids
and Marion, the Metro
Library Consortium wasformed in 1999 to provide
library services to the metro
area.
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Our Staff!Our Staff!Our Staff!
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Some StatisticsSome StatisticsSome Statistics
In fiscal year 2006-2007 we circulated
189,009 items. In fiscal year 2011-2012 wecirculated 311,125 items.
In library speak, we have 7.2 full time staff. In
laymans terms, we have 7 full time staff, 2-30hour staff, and 3 pages who each work 10hours a week.
In fiscal year 2006-2007 we had 281 adultsattend programs. In fiscal year 2011-2012 wehad 1,509 adults attend 126 programs.
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Budget ComparisonsBudget Comparisons
Hiawatha Public LibraryCedar Rapids Public Library &
Marion Public Library
Annual operating budget of
$529,000
Cedar Rapids Public
Librarys annual operating
budget $4.2 million
Marion Public Librarys
annual operating budget
$1.4 million
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I have a dream
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WHAT WOULD YOU DOWHAT WOULD YOU DOIF...IF...
You had one million dollars to spend on programming?
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The lesson learned?The lesson learned?The lesson learned?
Just because youre small, theresno harm in dreaming big!
Your programming can be as big
and wonderful as you want to
make it.
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Research andStatistics aboutAdult Programming
otherwise known as on a more serious note
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Research indicatesResearch indicatesResearch indicates Research done in the United Kingdom on
libraries indicated: The opportunities offered by
libraries, in addition to providing access to books andother recreational materials such as videos, furtherenhance people's leisure time by giving them thechance to socialize and by providing access to
activities many others in society take for grantedbecause they can afford them. Research from Minnesota suggests: This includes
the phenomenon known as the "living room"
experience, meeting and conference rooms available,all-inclusive, safe and friendly environment, and aunique forum for social networking, book clubs andreading groups.
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Iowa StatisticsIowa StatisticsIowa Statistics In fiscal year 2011, Iowa public libraries educated
and entertained 1,465,349 attendees with 67,215programs. If the attendees paid a commercial feeof $4 per person, they would have paid nearly $6million!
196,402 adults attended programming at theirpublic libraries in the state of Iowa during fiscalyear 2011.
In fiscal year 2011, Hiawatha Public Library had704 adults attend programs, average number ofadults attending programs in libraries our sizewas 669.
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Wisconsin StatisticsWisconsin StatisticsWisconsin Statistics According to Jamie McCanless, Library
Data and Finance Coordinator for theWisconsin Department of Public
Instruction, Wisconsin does not keep
track of adult program attendance. In fiscal year 2011, Wisconsin libraries
had 19, 974 other programs with
338,597 other attendees.
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Programming Ideas
otherwise known as the light bulb moments.
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Considerations when planningConsiderations when planningConsiderations when planning What are your communitys needs and
interests? What is your audience?
Timing is everything!
What are you willing to spend? Watch out for conflicts with other
organizations.
How far in advance?
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Tools of the tradeTools of the tradeTools of the trade Rolodex or business card holder
Microsoft Publisher or BroderbundsPrint Shop software
A really good color printer
Disposable plates, silverware, napkins andcups
Serving ware
Thank you cards Notepads and post-it notes
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6 Types of Programming6 Types of Programming6 Types of Programming Literary
Musical Foodie
Fun
Civic
Crafty
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Literary
Book discussions Book Clubs
Author visits
Writing workshops World Book Night
(www.worldbooknight.org)
Storytellers(http://www.storynet.org/teller/index.php)
National library events
You mean we read at a library?!You mean we read at a library?!
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If the music moves youIf the music moves youIf the music moves you Musical
Local bands
School bands
Professional musicians
History of music
CD preview party
CD exchange
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Everything is better with food!Everything is better with food!Everything is better with food! Foodie
Recipe Swaps
Nutritionist
Local Chef or Experienced Cook
Edible Book Contest Cake decorating class
Local Farmers Exhibition
Coupon Clipping/Saving Money on Groceries
Coffee Tasting
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We arent always so seriousWe arenWe arent always so serioust always so serious Fun
Paranormal programs
Going green
Master Gardeners (http://www.ahs.org/gardening-resources/master-gardeners)
Scrabble Club(http://www2.scrabble-assoc.com/)
Chess Club Play preview
Collaborative programming
Organizing
Duct tape crafts (http://duckbrand.com/duck-tape-club/ducktivities)
Light Saber class
Nerf Gun tournament
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Civic
Resume writing workshopJob search workshop
Animal shelter awareness
Computer classes Goal setting
Blood drives
Food drives
We need to give backWe need to give back
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Craft time aint just for the kiddos!Craft time ainCraft time aint just for the kiddos!t just for the kiddos!
Crafty Knitting
Crocheting
Quilting
Scrapbooking
Photography
Frames Altered books
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Still need more ideas?
Beg, borrow or steal!
Still need more ideas?Still need more ideas?
Beg, borrow or steal!Beg, borrow or steal!
Ask your patrons!
Think current, think relevant. Books about programming Programming Librarian website
Pinterest
Steal from other libraries! New York Public Library Brooklyn Public Library Hennepin County Library System Charlotte Mecklenburg Library
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Financingprogramming
otherwise known as show me the money.
SHOW ME
THE MONEY!
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Outside Funding SourcesOutside Funding SourcesOutside Funding Sources Local banks and community credit unions
Local businesses Church groups
School groups
Civic organizations
Humanities organizations
Grants Community foundations
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Other tips for fundingOther tips for fundingOther tips for funding Know your approach (letter, phone, etc.)
Know your stats, connections, and informationabout your library (elevator speech)
Stress what you can do to benefit theirorganization (free publicity, future partnerships,
etc.) Always play the library card
Dont be afraid to bargain
Always, always, ALWAYS send a handwrittenthank you note for any financial donation youreceive
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Advertising
otherwise known shout, shout get it all out.
EXTRA!
EXTRA!
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DefinitionDefinitionDefinition advertising [ad-ver-tahy-zing] noun
the act or practice of calling public attentionto one's product, service, need, etc.,
especially by paid announcements in
newspapers and magazines, over radio ortelevision, on billboards, etc.: to get more
customers by advertising.
paid announcements; advertisements. the profession of planning, designing, and
writing advertisements.
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Getting the word outGetting the word outGetting the word out In-house advertising
Flyers Posters
Bookmarks
Postings in bathroom stalls or mirrors E-blasts
Electronic advertising (TV screens, digitalpicture frames, etc.)
Social media (Facebook, Twitter, Blogger,etc.)
Word of mouth
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Getting the word outpart deuxGetting the word outGetting the word outpart deuxpart deux Out-of-house advertising
Local newspaper
Television and radio stations
Water bills
Community boards
Local businesses Grocery stores
Restaurant pop-ups
Coffee Shops Doctors offices
Community websites
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Advocating for Your ProgramsAdvocating for Your Programs Learn to speak the language of those you seek to
serve
K.I.S.S. (Keep it Simple Simon) Keep yourinformation simple and concise
Have talking points about your program ready for
you and your staff when people ask Target your audience-go to where the people
who will benefit or enjoy your program are
Make the most out of every media opportunitygiven to you
Never stop trying to get peoples attention
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Game Day
otherwise known ashope for the best, prepare for the worst
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There once was a programThere once was a programThere once was a program
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In the momentIn the momentIn the moment Make sure to introduce yourself to your
presenter
Always do an introduction for yourpresenter
You have their full, undivided attention!Use your time with people to remindthem of the other programs you have
coming up Ask for feedback from your audience
Above all, keep calm and carry on
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Some months the world does notSome months the world does not
work in your favorwork in your favor
Me usually
Me during the month of February
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Recap
otherwise known asits okay to come out, were almost done
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Things to rememberThings to rememberThings to remember Keep in mind considerations when planning
programming(timing, etc.) Find your niche in programs
Know your numbers, stats, and possibilities
ALWAYS thank your sponsors and speakers Think outside the box
Everything is better with chocolate (and
wine)
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THANK YOU!!THANK YOU!!THANK YOU!! My contact information:
Email: [email protected] Phone: (319) 393-1414
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ResourcesResourcesHooray!Hooray! A couple awesome articles:
Programming on a Long Colorful Shoestringhttp://www.programminglibrarian.org/library/planning/programming-on-
a-long-colorful-shoestring.html#.UT_18BzvsYo Repackage, Rebrand, Relaunch: Making Old Programs Look Like New
http://www.programminglibrarian.org/library/planning/repackage-rebrand-relaunch.html#.UT_2sxzvsYo
Advocacy:
The Small but Powerful Guide to Winning Big Support for your Rural Libraryfrom the ALA Office for Literacy and Outreach Services
Books about designing: Graphic Design for Non-Designers by Tony Seddon & Jane Waterhouse
The Non-Designers Design Book 3rdedition by Robin Williams
Books about programming: Programming for Adults by Raymond Ranier
Adult Programs in the Libraryby Brent Lear