TV Audience Extension PlatformPowering TV & Mobile Advertising

-Reach TV Viewers on mobile at scale easily to increase TV & Mobile ad effectiveness-Amplify your TV spends to make every $1 you spend feel like $2-Conquest Competitive Ads to remain top of mind-Learn how your TV buys perform to plan for the future

Consumers use mobile apps while they watch TV

• “Mobile use spikes during commercial breaks”• “50% of mobile users use their

device in front of the TV daily”• “This behavior is consistent across

all demographics (age, income, gender, ethnicity, education)”

App usage trends follow TV watching habits

-Compliment Twitter TV Retargeting-Reach 100% mobile users/apps and re-target off 100% TV shows

Reach mobile users in the apps they use most while they watch TV

We Analyze Set Top Box and Mobile Exchange Data

Compare demographics of TV watchers with mobile users to establish a highly probable match

Events such as TV commercial, TV show, Day Part trigger search on mobile exchange

Profile TV Audiences Find TV viewers

Optimize and Serve Ad Measure, Analyze, Report Find your TV ad viewers, and serve them a digital creative optimized ad

Track brand and sales lift, in-store lift, engagement by TV genre, and more

We Gather Data at the User and IP Level

Mobile Exchange Data Set Top Box Data

Mom Dad Jane John

• AdTonik creates and stores TV predictions, which are continually updated

• Linked IP address allows us to improve our TV predictions by building composition of the home

• Based on our updated TV predictions, we can predict which member of the household is most likely to have viewed the commercial, and serve a mobile ad accordingly

Female Male Female Child

Male Child

Year of birth Gender IP Address

Age Range

Education HH Composition (children,

males, females)

HH Income

RaceApp Usage

DMA Zip + 4

Serve Ads in the Regions that Matter Most

• Weight impressions to markets that over index to being exposed to your TV ads• Automatically account for mobile ad delivery to right audience, right time, right

market

Mobile ads paired with TV as compared to a stand alone TV ad:

-“Purchase Intent increases by 72%”-“Brand recall increases by 69%”-“Ad recall increases by 69%”-“Brand recommendation increases by 169%”

Proven to add value to TV Buys

Proven to Outperform Normal Mobile Audience Buying

3X Lift 4X Lift

AdTonik Campaign vs. Control Campaign

Click through rate %, Source: AdTonik Client campaign

Click through rate % on mobile creative; Source: AdTonik Client Campaign

Measure Lift in mobile engagement by TV Genre

Major Brands Are Embracing AdTonik

TV to Mobile Advertising Solutions

TV Amplify: Reach mobile users as they are likely viewing your TV commercial

TV Conquest: Reach mobile users as they are likely viewing competitve TV commercial

TV Augment: Reach mobile users as they are likely viewing TV content relevant to your brand

TV Re-Target: Reach mobile users who have been exposed to yours & competitive TV commercials

TV Segment: Build and reach your custom TV segment at any time

-Increase Brand KPI’s, Make every $1 you spend feel like $2

-Negatively impact competitor Brand KPI’s, Make every $2 they spend feel like $1

-Reach your desired TV audience on mobile in the moment that matters without spending on TV

-Reach your desired TV viewer on mobile at the time they are most likely to engage

-Is TV the mobile cookie? Use TV as a targeting parameter to reach mobile users at any time

What it is Why?

*Each campaign is optimized to the solution delivering the best result, by market/show

Reach Consumers on Their Devices When They are Exposed to Your Client’s TV Commercials

TV Amplify

• Create sequential messaging based on your TV ad• Increase engagement with uniquely targeted digital creative optimization

Reach Consumers on Their Devices When They are Exposed to Your Competitors’ TV Commercials

TV Conquest

• Reinforce your message after your target consumers have been exposed to your competitors’ messaging

TV Augment

Reach Mobile Users as They Are Likely Viewing TV Content That Your Client Wants To Associate With

• Reach desirable television audiences, even if you are not running ads on the programs

TV Re-Target

Reach Mobile Users Anywhere After They Have Been Exposed to Target TV Commercials & Content

• Reach consumers when and where they are most likely to engage with or take action upon your message

Based on time of day

Mobile User Location

Or a combination

Build a Custom TV Audience and Reach them Any Time on Mobile

Viewers who watch:

TV Segment

• Serve highly targeted ads to consumers anywhere at anytime based on predicted TV watching habits

Networks

Programming

Client TV AudioClient TV ScheduleClient Mobile CreativeList of competitors

Easy to ImplementPhone: Display Banners: 300x50, 320x50, 300x250, InterstitialTablet: Display Banners: 300x250, 728x90

Use Existing Creative

ValueBroad Reach

We Integrate Seamlessly into Your Media Buy

Turnkey Deliverables

500,000+ iOS/Android Apps, 160mm devices Mobile Channels

CPM: $10MINIMUM SPEND: $50,000 (monthly)

For the price of one TV spot:• Measure brand, sales, and in-store

lift based on TV exposure• Measure mobile engagement by TV

genre

Contact:Michael MastersE-Mail: michael@adtonik.comM: 415-722-2375

Thank You!