Adtechnosys Company Profile

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Vision Spreading Innovation AdTechnosys Capabilities June, 2014

Transcript of Adtechnosys Company Profile

VisionSpreading Innovation AdTechnosys CapabilitiesJune, 2014

Established in 2009

Our Mission : “To make ourselves as valuable to our clients as they are to us…”

Focus on:

• Strategic innovations: strategic advice and flawless implementation

• Providing clients with custom made teams comprising senior talent with relevant experience

Team of 17 in Delhi and growing

All India network of affiliates who allow local expertise and competition updates

Who We Are

Brand Manuals

Positioning / Message Development

Website Design & Development

Mobile & Web App Development

Social Media

Reputation Management

Corporate Social Responsibility

Strategy&

Execution

Media Training

Live Streaming Services

E-mail Marketing

Graphic Design

Presentation Training

Our Integrated Services

Some of Our Clients

What we can do for you through SEO & SMO?

Increase in Traffic

Low Cost Results

Improve Brand Credibility

Generate Leads

Promotion that Never Sleeps

Achieve Business Goals

Expand Existing Business

Better ROI

Develop Better Relationshipswith your Customers

Cultivate Network Relationship

Search Engine Optimization

Scope of Work

Initial SEO Technical Analysis Report for website will include finding the top 20 keywords for your website. The next steps would be to work on those 20 keywords and bring TIMES OOH on page one, when someone searches for those keywords.

We aim to reach page 50 by the end of 1 month for the top 12 keywords, through blogs and articles. Page 12-13 by  3 months. Page 1 by the end of 5 months.

Sample Current Ranking

Scope of Work – On page (One time only) 

Search Engine OptimizationThe website and the web pagesof its projects would beoptimized to rank higher inSearch Engine results whenrelevant terms are searched.This will be done organically.

  

11. Manual submissions to top Search Engines and Directories 200

12. One way link submission 50

13. Article creation and submission 5

14. Blog Creation and posting 8

15. Social Bookmarking submission 200

16. Press Release Distribution 4

17. Video Optimization 2

18. PPT Submission 2

19. PDF submission 4

20. Forum Posting 24

21. Blog commenting 30

22. Classified ad submission 35

Scope of Work – Off page (Monthly) 

Social Media Optimization

Facebook Marketing Deliverables

Designing the cover photos and posts for festivals, occasions and other important events.

One post related to the brand and services

One general user-engagement post everyday

Contest to be run every week to attract engagement. Winners can be gratified with prizes like movie tickets, etc.

Running Campaigns on the page during special events and programs / activities.

Creating Additional tabs on the page on a regular basis for value-addition.

Running advertisements campaigns for the page to increase engagement.

Users can be given informational and interesting content during occasions, festivals through a post series

LinkedIn Marketing Deliverables

Designing the company page with relevant tabs and information

Targeting precisely for an expanded reach to 90% plus decision-makers and influencers

Connecting with B2B professionals and increasing relevant audience and followers through meaningful professional publishing on an ongoing basis

Regular status updates related to company culture, mission and values, overview of services

Lead generation through display and content advertisements

Creation of Slideshare channel, posts on slide share appear directly in LinkedIn

Management of groups in slideshare

Other Social Media Platforms

TwitterAccount and Profile creation

Regular TweetsIncrease Followers

Traffic Diversion to the WebsiteTwitter Contests will be run aiming to trend the hashtags(#) nationally

and in the cities the outlets are located

PinterestCreating relevant

pinboards and updating relevant photos and news

stories on a daily basis

Google +Mirroring all the user-

engagement posts from facebook

Designing the Cover pic and other creatives

required from time to time.Implementing strategies

and promoting the page for increase the followers of

the page

Instagram

Posting all the

relevant photographs with hashtags

OUR WORK

Case Study – India TV (Facebook)

Key HighlightsThe likes on the INDIA TV facebook page has been increased from 33,000 when we took over in August 2013 to 10.77 lakhs organically, without any ad campaign owing to interactive and engaging content on the page.The page has been constantly maintaining a PTAT of 50% of the fan base.The INDIA TV website now receives over 4,50,00 visits and about 11.2 lakh

pageviews every month from the facebook page.

Case Study – India TV (Social Media Marketing)

Narendra Modi in Aap Ki Adalat

One of the biggest shows for INDIA TV,

Narendra Modi in Aap Ki Adalat was

successfully promoted by us on Facebook

and Twitter

Our promotional efforts on facebook and

the hashtag created by us on twitter –

#ModiKiAdalat generated tremendous

response and engagement. The promo

on Facebook received over 7,000 share while the hashtag trended nationally as well as globally on twitter

Narendra Modi in Aap Ki AdalatOne of the biggest shows for INDIA TV, Narendra Modi in Aap Ki Adalat wassuccessfully promoted by us on Facebook and Twitter. Our promotional efforts on facebook and the hashtag created by us on twitter - #ModiKiAdalat generatedtremendous response and engagement. The promo on Facebook received over 7,000 shares while the hashtag trended nationally as well as globally on twitter.

Case Study – GAME OF LEGENDS (SEO & FACEBOOK MARKETING)

The page has garnered more than 7000 organic fans in the past one year with the help of good creative and engaging posts. The Facebook page also receives several queries and booking requests ultimately resulting in greater foot falls. The Game of Legends website has also increased its ranking on several keywords in the past 3 months, since we took over.

Case Study –HINDUSTAN GAZETTE (TWITTER ) (@HindustanGazett)

We helped an online news journal – Hindustan Gazette gain more than 4500 followers within 3 months of the launch of the website with an effective twitter marketing strategy and influencer outreach program

Case Study LinkedIn

Designing

by us a creative agency

Campaign for India TV

Creatives for XPAD

Designs to describe the features of

different tablets

Creatives for TIM Delhi Airport Advertising

Designs depicting how advertising at Delhi

Airport can be beneficial for

a brand

Creatives for Cosmic India

Designs to highlight Cosmic as a group, as

well as individual projects

Campaigns for Hygia Magic

Designs describing howHygia sanitizes the

environment

Campaigns for Hygia Magic

Infographics for Lohia Auto

SoftwareDevelopment

Social Media Aggregatorthat displays any social feed

anywhere

Encourage your guests to write about you and share pictures of your hotel on social accounts by using a “#” HashTag and show them on your websites and marketing channel.A great way to increase traffic on website, increase average time spent and decrease bounce rate.

Yral Up your Website

Yralup.com

Yral Up on Digital Screens to increase user engagement

Yralup.com

Now you can engage your customers through Social Media.Install a digital screen and encourage your customers to send their pictures endorsing you via Instagram & Twitter using a particular “#” hashtag.

Yral Up at a restaurant

Yral Up at a pub

Yral Up on Digital Screens to increase user engagement

Yralup.com

Yral Up at an Event

Yral Up at a mall

Yral Up for Weddings

Yralup.com

Showcase the pictures clicked by your guests and messages posted by them at a big screen on your wedding. All they need to do is post on Instagram or Twitter with the hashtag of your choice.

WebsiteSupport

& Online Monitoring

Scope of work

1. Suggestions for improvements in User Interface for a richer user experience

2. Recommendations and Technical Support in increasing the website page speed

3. Technical Support and suggestions to develop in-built features for the website (eg: commenting system) thereby adding customizable options and enhancing user experience

4. QC on the images and content on the website to make it more appealing and in compliance with Search Engines

5. Monitoring the web with tools to figure hot searches to craft stories on topics users are searching for.

6. Following Social media platforms like twitter closely to find trending topics, viral posts and other such stuff for news stories.

Call us today and take your business to new heights - +91-9871177477Or drop us a line at [email protected] www.adtechnosys.com

Thank you