Reaching Hispanics across every devide. Globally

Media Kit NETWORK OVERVIEW OF SERVICES

The Network

Who is Adtango?

Why Adtango?

Adtango is the makeover of the Acento Hispano network founded by native Spaniard Pedro Bringas. Adtango has emergedas a best in breed Hispanic advertising network dedicated to bringing Hispanics and advertisers together through digital media.

With offices in San Francisco and Los Angeles, we bring decades of experience in advertising and Hispanic markets to bear inour comprehensive solutions for advertisers.

Premium inventory, global reach, cross channel targeting, and advanced optimization are just some of the reasonsAdtango stands out.

Not just another network with reach inventory through ad exchanges, Adtango fosters direct relationships with mobile and webpublishers from the Americas to Spain.

Global Reach

Hispanic Content• Hispanic focused

• Spanish, English and Portuguese language

• Content specific to the different types of Spanish spoken worldwide.

Cross Platform• Desktop

• Mobile

• Connected TV

Media Types• Banners

• In-stream

• Native

• In-app

• Text

• Rich Media

Desktop• Top Publishers from the Americas to Spain and beyond

• All verticals and IAB supported formats

• Transparent

• In-banner or in-stream

• Site level retargeting, channel level retargeting

• Properties shown to outperform industry benchmarks in terms of engagement and action

• In-banner, rich media, in-stream

Mobile

In-appor mobileweb

- Banners- Video- Rich media- Voice

Toppublishers IOS and

Android

• First comprehensive Exchange exclusively for Hispanic

content creators and marketers

• Over 2,500 web properties represented in

Adtango Exchange, and growing.

• Deal ID supported

• RTB enabled

• Integrated with Lotame and Bluekai for

advanced targeting.

La Tienda – Hispanic Exchange

CPMMonetize branded content across global markets, intelligently connecting with yourtarget audience.

Display

We provide advertisers true reach in key Hispanic demographics across mobile and desktop in brand safe environments.

• In banner

• Standard IAB Units

• Creative Optimization

Video• Video

• In Stream

• Click or Tap to Play, Auto Play, Roll Over, Incentivized.

• Expandable Player

• CPM, CPV, CPVC

• Tailored KPI

• Full Transparency

• Advanced Optimization

• Audience Segmentations

• Custom KPI

• Advanced Delivery Optimization

RetargetingTargeted Programs, Industry Specific

Retargeting

Adtango offers clients proven retargeting models on cost-plus basis.

Our goal is to maximize client’s ROAS by minimizing thespend needed to drive conversions. We leverage both firstand third party data to create audiences and target thoseaudiences in an effective, transparent fashion.

• Site level

• Category level

• Product level

Data• First Party: CRM

• Third Party:

• Product level

SocialVideo

Extend your YouTube Reach while driving organic lift within YouTube.

• Long/Short form

• YouTube Attribution

• CPV

• Fully transparent site list

• Brand Safe

• Robust audience data

• Timely, comprehensive campaign reporting

• Meaningful data analyses

SocialRetargeting

Extend your Facebook Reach and Drive ROAS.

• Embedded Video

• Banners and Text Ads

• CPV

• Blacklist, Brand Safe

• Robust audience data

• Timely, comprehensive campaign reporting

• Meaningful data analyses

SocialNative

• 100+ Passionate Hispanic bloggers with

authentic and engaged audience

• In page content with Call to Action

• Audience tagging for Retargeting

• Premium Placements

• Social Amplification

• Detailed Reporting

HispanicBloggers

Content ChannelsNative

• Food & Drinks

• Games

• Health

• Hobbies & Leisure

• Home & Garden

• Internet & Telecom

• Jobs & Education

• News

• People & Society

• Pets & Animals

• Real Estate

• Sports

• Travel

• Arts & Entertainment

• Automobiles

• Lifestyle & Beauty

• Business & Finance

• Computer & Electronics

Programmatic AudienceTargeting for DSPs and Trading DesksBuy audience from Adtango

• Capitalize on Adtango’s rich database of audience data for custom segmentation and reach.

• Any vertical, any channel

• On and off network

• Scientific constructs of inferential segments such as intenders and enthusiasts

• Look-alike modeling

• Use Deal ID to access Adtango audience segments programmatically

– Intenders

– Enthusiasts

– Influencers

www.adtangomedia.com

Mark De CastroTel. +1.949.573.0637

mark@adtangomedia.com

Thanks forthe Opportunity!Thanks forthe Opportunity!

Reaching Hispanics across every devide. Globally