Adstream Intro & Benefits
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Introduction
Transcript of Adstream Intro & Benefits
Introduction
Workflow
Services to assist with managing campaigns,
brand and agency workflows
Workflow
Services to assist with managing campaigns,
brand and agency workflows
Optimising/Fixing
Services to optimise or fix files according to
media owner specifications
Optimising/Fixing
Services to optimise or fix files according to
media owner specifications
Validating
Services to validate and assure ads conform to media specifications
Validating
Services to validate and assure ads conform to media specifications
Adstream is the largest global provider of advertising workflow, asset management, validation and delivery services
Repurposing
Services to leverage repository of material to enable template-based
repurposing
Repurposing
Services to leverage repository of material to enable template-based
repurposing
Adstream: Making Advertising Workflow Better
Integrated Platform Connecting All Industry UsersIntegrated Platform Connecting All Industry Users
Adstream Services
Key Capabilities
• Help to brands, agencies and media owners
• Core operations affect the advertising industry of major countries
• Facilitative player, to improve and streamline the value chain
• Major participant at industry bodies – leading the thinking of broadcast, print and workflow
Delivering more than 2 million advertising assets per year
Started in Australia
TV Ads Processed225
TV Deliveries1,000
Print Ads Sent0
Print Specs0
Country Network1
Started in Australia
TV Ads Processed225
TV Deliveries1,000
Print Ads Sent0
Print Specs0
Country Network1
Opened in UK
TV Ads Processed15,000
TV Deliveries60,000
Print Ads Sent0
Print Specs0
Country Network5
Opened in UK
TV Ads Processed15,000
TV Deliveries60,000
Print Ads Sent0
Print Specs0
Country Network5
Growing Share
TV Ads Processed50,000
TV Deliveries230,000
Print Ads Sent0
Print Specs0
Country Network10
Growing Share
TV Ads Processed50,000
TV Deliveries230,000
Print Ads Sent0
Print Specs0
Country Network10
Acquired Quickcut
TV Ads Processed80,000
TV Deliveries320,000
Print Ads Sent1,000,000
Print Specs18,000
Country Network35
Acquired Quickcut
TV Ads Processed80,000
TV Deliveries320,000
Print Ads Sent1,000,000
Print Specs18,000
Country Network35
Europe Expansion
TV Ads Processed130,000
TV Deliveries440,000
Print Ads Sent1,200,000
Print Specs25,000
Country Network42
Europe Expansion
TV Ads Processed130,000
TV Deliveries440,000
Print Ads Sent1,200,000
Print Specs25,000
Country Network42
Adstream Growth
Global Expansion
TV Ads Processed160,000
TV Deliveries600,000
Print Ads Sent1,400,000
Print Specs28,000
Country Network92
Global Expansion
TV Ads Processed160,000
TV Deliveries600,000
Print Ads Sent1,400,000
Print Specs28,000
Country Network92
2002 2003 2004 2005 2006 2007 2008
>2 million assets managed last year!
An established company with owned and licensed operations spanning 300+ staff in 21 offices worldwide, serving >90 countries, 24 hours per day
Globally delivering over 600,000 TV commercials per year to individual destinations
Largest publishing specifications database. Over 25,000 specifications stored and updated for key publications in major countries globally
Largest footprint in Europe with existing digital network connections in Denmark, Sweden, Finland, Norway, Italy, Germany, Austria, Switzerland, Ireland, Hungary, Belgium, Netherlands, Czech Republic, Estonia, Latvia, Lithuania and Romania
Has strong expansion plans for the rest of Europe
Comprises an extended digital network that extends to Australia, Asia and Latin America, and also to South Africa and the USA
Around £2m spent on R&D annually to ensure state of the art technology products
Interesting Facts
Brands
Media Owners
Advertising Agencies
Other Supply Chain Players
Control
Brands arewanting more
decoupling
Fragmentation ofSupply Chain Across
Geographies
Complexity Across Creative/Media
Broadening ofMedia End Points
Technologyallows them to takeback the power and
influence theSupply Chain
directly
Helping Brands Improve Efficiencies
The New WorldMost brands have moved some way towards a “new world” in terms of the versioning and adaptation of material for different markets around the world
Adstream SolutionsAdstream’s powerful workflow, storage, ordering and distribution solutions provide the ability for a brand to reengineer its process to deliver to New World standards
Archive & Distribution of
Masters
Reduce Administration
Costs
Better Information Management
• Faster more secure delivery times from days to hours
• Faster sends to Media Owners
• Zero hard proofs
~20% savings &days off
productiontime
• Full budget reconciliation
• Reduce number of masters produced through efficient distribution of masters for local use
• Effective management of usage fees
~15% savings,and savings
easilyidentified
• Less project management resources
• Faster approval time • Reduced time
searching for assets• Less duplication of
effort• Less travel required
~20% savings
Lower Cost Versioning
Savings in Local Work
• Quicker versioning turn around
• Increased tactical marketing ability
• Reduced versioning costs
~35% savings
• Reduction in the production of rogue local work
• Therefore reduced duplication
~20% savings
Benefits To Clients
Typical Benefit Ranges
