Adsmobi presentation singapore mobile scene 2011-12

MOBILE ADVERTISING

Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved • [email protected]

www.adsmobi.com

Mobile Scene

www.adsmobi.com ▪ [email protected]

Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved

Mobile Trends



Mobile Industry TrendsBig Brands love Mobile

"The new rule is `mobile first` in everything“Eric Schmidt, CEO Google

"There is a unique relationship between people and their phones”Andy Lees, Senior Vice President Microsoft

"3 billion applications downloaded in less than 18 months - this is like nothing we`ve ever seen before“

Steve Jobs, Ex-Chairman of the Board, Apple

“Mobile is very important to our strategy and will only become more critical as consumer adoption and usage becomes more widespread”Steve Yankovich, vice president of platform business solutions and mobile, eBay



Mobile Industry TrendsThe Digital World is changing into mobile

Over a year ago…Smartphone sales Overtook PC sales

In 3 years time…Tablet sales will overtake PC sales

Smartphone sales will be 3x PC sales



Global Penetration

5.3 BillionWORLDWIDE MOBILE SUBSCRIBERS

6.8 Billion People worldwide

Mobile Industry Trends

1.4 Billion TVs

1 Billion PC’s

Source: MMA 2012



1 BillionSmartphones

in 2015+149% compared to 2012

Mobile Industry Trends Asia10Asia10 markets will surpass the 1 billion smartphone landmark in 2015

Source: adsmobi Whitepaper/Mobile Squared May 2012



6.2 Billion Mobile Ad

Spend in 2015 (US-$) +99% compared to 2012

Mobile Industry Trends Asia10Mobile Ad Spend in the Asia10 markets will be worth 6.2 Billion US-$ in 2015




3.5 Billion Mobile

Subscriptions in 2015

+35% compared to 2012

Mobile Industry Trends Asia10Asia10 markets will count 3.5 Billion Mobile Subscriptions in 2015





Mobile Consumer TrendsRe-Imagination of Magazines

ThenPiles of Print Copies

Now(Flipboard)

More Content / Always Up-To-Date /Personalized / Interactive (Video + Audio)

Source: Mary Meeker 2012.




Mobile Consumer TrendsRe-Imagination of Calling a Cab

ThenLong Lines During Rush Hours /

Rain / Some Areas May NotHave Taxis Roaming on Streets

Now(Uber)

One-Tap Taxi Call /Location-Aware / Electronic Payment





Mobile Consumer TrendsRe-Imagination of Coupons + Local Services

ThenNon-Personalized / Smaller Discounts /

Easily Lost or Forgotten

Now(Groupon/DailyDeal/Yoose)

Personalized / Location-Aware /Instant Deals / Group-buying Discount




Global Mobile Traffic GrowthGlobal Mobile Traffic Growing Rapidly to 10% of Internet Traffic in May 2012

Source: StatCounter Global Stats 2012.

Dec 2009 Dec 2010 Dec 2011 May 20120%

5%

10%

15%

Global Mobile Traffic as % of Total Internet Traffic 2009-2012



Mobile Industry TrendsShare of Average Time Spent per Day vs. Ad Spending in the USA 2011

Magazines

Newspapers

Mobile

Radio

Internet

TV

10.6%

14.3%

1.0%

10.7%

22.2%

42.5%

2.8%

4.0%

10.1%

14.6%

25.9%

42.0%

Time spent share Ad spending share

Source: eMarketer, Dec 2011 & Jan 2012.

Note: *time spent with the internet excludes internet access via mobile, but online ad spending includes mobile internet ad spending; due to this, the total of the ad spending shares of all the media adds up to more than 100 %



40%

23%

9%

43%

1% 11%

Viewer Time Spent Ad Spent

Mobile Industry TrendsShare of Average Time Spent per Day vs. Ad Spending

Source: Flurry 2011.



31%

25%25%

10%

9% Using Mobile (excluding SMS/Calls)

Online via desktop/laptop

Watching TV

Listening to Radio

Reading Newspapers/Magazines

Mobile Industry TrendsThe average Asian mobile web users consumes 5.5 hours of media daily

Yesterday, how much time did you spend on the following activities?

Minutes Spent % of Time

101 31%

84 25%

83 25%

32 10%

30 9%



Mobile Industry TrendsHandset types amongst mobile users aged 16-64 years old in Asia

China Hong Taiwan Japan Korea Australia Malaysia Indonesia Thailand Singapore Kong



Mobile Industry TrendsSmartphone Penetration among selected countries

Smartphone Users Country Breakdown

3%

8%

9%

34%

35%

42%

52%

54%

Source: Flurry 2011.



Mobile Industry TrendsHousehold ownership of devices

Source: Nielsen 2012.



Mobile Industry TrendsHousehold intention to purchase devices in next 12 months




Mobile Industry TrendsSmartphone Users




Speakers



Rosaline TanVice President, General Manager Asia Pacific Region

Stewart HunterVP Business Development

Wandrille PruvotRegional Sales Director APAC

Speakers



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adsmobi is a mobile media buying platform that focuses on placing successful mobile campaigns for mobile advertisers. adsmobi delivers premium advertising traffic for advertisers through partnerships with leading mobile mediation and optimization platforms.

adsmobi matches agencies and brands with the best mobile publisher inventory to achieve their mobile ROI goals. adsmobi focuses on the advertiser “buy side” of the mobile advertising ecosystem. The adsmobi ad server will help effectively manage media spending with the flexibility to target a desired audience at the right time, in the right place, on the right device.

About adsmobi Inc.

New York ▪ London ▪ Hamburg ▪ Singapore

adsmobi Inc.333 North Bridge Rd, #05-00Singapore 188721

T: +65 6336 6254

E: [email protected]

Facebook.com/adsmobiTwitter: @adsmobi

Head of Sales Development Asia

Malcolm Wong

[email protected]

Adsmobi presentation singapore mobile scene 2011-12

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