Ads world on internet
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Transcript of Ads world on internet
Ads World On Internet
Agenda
How the Ad world works on Internet?
Who are the Key Players in the Ad world on Internet?
Interactive Discussion & Queries
History & Evolution of Ads
EDIT PRESENTATION NAME IN THE MASTER
History & Evolution of Ads
How the Ad world works on Internet?
Brands They want to advertise!!!
Where do they go? What do they do?
Nooo! They go to..
What is a Digital Agency & what do they do?
Dedicated to creating, planning and handling advertising
New technologies to reach new customers through new channels
Primary Target of DA --- Internet users Monitor visitor
behaviour through web analytics
Modify online ad campaigns that laser-target specific regions and demographic groups
Brainstorm performance of each ads & placement
Primary Target
Definition
In Search Off
Tracking
Strategizes/Change
Analysis Result
How the process goes?Client Objective
Digital Agency
Click/ Impression/ Lead Based On Which
Platform to Run
Creating Ads Creative,
Adhering IAB Standards
Bid for Ads Space
Publish the Ads on
SuccessfulTrack Ads
performanceAnalysis & take need actions
Who are the Key Players in the Ad world on Internet?
Discussion & Queries
Thank You
feed.krds.com facebook.com/KRDStwitter.com/KRDSwww.krds.com
PS: This present was just and overview of the Ads World on Internet. There is still lot to learn & know for us