Ads personalization / Netflix Ad Tech Event Nov/2017
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Ads Personalization Liviu “Liv” Tudor @liviutudor https://liviutudor.com
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Transcript of Ads personalization / Netflix Ad Tech Event Nov/2017
Ads Personalization
Liviu “Liv” Tudor@liviutudor
https://liviutudor.com
2017 - 1,000 hours original content
Age of Content
Age of Content
Global scale
Right ad, right language
Concepts X Languages X Formats X Ad Platforms
6 30 10 3
TOTAL = ~ 5,000+ unique ads
X 1,000s titles
5, 000, 000 +
Constant change
5, 000, 000 +
Personalize
Ad Recommendations
Te
st
Learn
Inn
ova
te
