PRC Advertising Spaces

- Lifts

www.ormita.hk

Display example

Posters Inside Lifts

Standard Size (420mm×570mm)

Marble Stone photo frame

Coverage of Buildings

Commercial and Res-identialCommercial OnlyHigh-end residential

High-end residential

Commercial only

Commercial and Residential

www.ormita.hk

Posters Inside Lifts

Enclosed indoor spacePassive vision

Repeated memory

Low

interference

Controlled

environment

High deliverable rate

www.ormita.hk

Posters Inside Lifts

MandatoryMandatory

Target-orientedTarget-oriented

Effectiveness-orientedEffectiveness-oriented

The-only-way Boring times

Selection of building Reach the target

Variousinformation

Flexibility increased

Cost per head ：（ basis heads in major cities in 2009 ）

Advertising cost per day ：RMB1720/board/month÷30 days ＝ RMB57/day

Heads per day ： 1654 CPM ：

×1000 ＝ RMB34Cost per thousand heads

RMB57

1654

Cost per head = 0.03 元

243

155

95

5334 30

15 8 6

magazines TV commercial NewspaperLCD in buildings Lightboxes in MTRPosters in liftsOutdoor billboard FM

advertisingLightboxes on streets

Low Marketing Cost Per Head

www.ormita.hk

www.ormita.hk

Posters Inside Lifts - Market Coverage

•61 cities in China• 36% of the major cities• 46% second-tier cities

•200thousands boards •Reaching 200 million people

Hebei

Jilin

Shandong

AnhuiZhejiang

Fujian

Henan

Hubei

Guangdong

Qinghai

Sicun

Guizhou

Yunnan

Tibet

Gansu

Shanghai

Tianjin

Xinjiang

Beijing

Jiangxi

Hainan

Heilongjiang

Hunan

NeimengguNingxia

Shanxi

Liaoning

Chongqing

Beijing, Shanghai, Guangzhou,

Shenzhen, Shenyang, Dalian,

Tianjin, Changchun, Changzhou,

Taiyuan, Zhengzhou, Jinan,

Qingdao, Nanjing, Ningbo,

Suzhou, Chongqing, Chengdu,

Wenzhou, Wuxi, Changzhou, Hefei,

Changsha, Fuzhou, Xiamen, Foshan,

Dongguan, Xian, Harbin ... ...

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