Adrenax Dream Abstract v3
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Transcript of Adrenax Dream Abstract v3
Adrenax Capitaladrenalie in your dreams
Early&seed stage venture capitalStartup factory
Executive Summary
Augusto CamargoSao Paulo, Brazil
June/2007
Agenda• Problem• Solution• Business Model• Underlying Magic• Marketing and Sales• Competition• Management team• Financial Projections• Current Status
3 years: No M&As. No Innovation.
1. In 2-3 years Brazil will not have enough (startups) companies for providing innovation and M&As.
2. Big Companies have food for the next 2-3 years.
3. Consumers will have few options of pure brazilian-like revolutionary products and services.
Agenda: Problem
Context for Startups in 2007• Many M&A and IPOs of existing IT
companies.• No VCs in Brazil for seed money.• No angels (pros).• Market focusing only on private equity• Incubators?• None creating high volume of Startups
Agenda: Problem
Adrenax Capital• Early&seed stage venture capital and
startup factory:– Mantra: To grow smart startups.– Vision: We believe that the ultimate place
for innovation in XXI century are startups.– Mission: To grow startups to feed big
companies and market innovation.
Agenda: SolutionBig Companies Private Equity Startups
Show me the money!• Our exit plans for the Startups are M&A
and Founder(s) buyout in three years.• If the startup is not sold in three years
(plan A) for a bigger company, by contract, the founder(s) must buy-it-out and pay back the initial investiment plus a small interest (plan B).
Agenda: Business Model
3 Steps• Step 1: Find a innovation pain or gain
(first). We are in a cloud of big companies looking for innovation.
• Step 2: Create the Startup. We have a framework for Startup factory. We have access to the 10 of the top 20 brazilian universities.
• Step 3: Sell the Startup. Our board and partners are our deal finders and makers.
Agenda: Underlying Magic
Trouble Sources• For entrepreneurs:
– Pubs owners – Drug dealers– Trainee programs
• For deals:– Internal R&D areas– Macro-economic events, journalists and
Research firms that change winds direction– Other Startups
Agenda: Competition
A (quite) stable triangle• Augusto Camargo, CEO• Patrizia Parenti, CFO• Gil Giardelli, vice-president
Agenda: Management Team
Now.• Startups:
– Startup factory framework tested– 9 companies founded– 8 companies @ break-even– 1 merge and 1 company sold
• Entrepreneurs:– 3 partnerships with universities closed
(UFSCar, FGV e FAAP)– 2 events planned for prospecting BPs
Agenda: Current Status
We believe in the...• “The art of start” – Guy Kawasaki• “Blue Ocean” – Kim & Mauborgne • “Know-how” – Ram Charam• “Getting Real” - 37signals • God