Social Media Strategy:Adorned in Grace

Hannah Krueger, Mathew Frett, Victoria Steinbrecher, Frank Zhang,

Nick Dohrman

❖ Adorned In Grace❖ Mission and Goals❖ Strategy❖ Target Market❖ Objectives ❖ Budget❖ Generating Traffic

Today’s Agenda

The Mission of Adorned in Grace

Adorned in Grace Tacoma is designed

to bring awareness of human

trafficking to the Puget Sound Area

and support survivors.

Spread Awareness of Human Trafficking

Support the Cause with Dress Donations

People ❖ Who is our Target Audience

➢ Women 18-35➢ Planning their Wedding

❖ What Tools Will Reach our Audience➢ Instagram➢ Pinterest➢ Twitter➢ Facebook

❖ Budget

Content

❖ Our Goals➢ Spread Awareness of

Human Trafficking➢ Support the Cause with

Dress Donations❖ How do we plan on

Supporting our goals with Content?

Tools & Platforms

❖ Pinterest❖ Instagram❖ Facebook❖ Twitter

Twitter

● Retweet

● Tag people

● Find relevant article about Human Trafficking

Goal(s):Attract more customers.

Objective/KPIs:Gain 1000 impressions, and obtaining 50 followers by March 9, 2017

Tactics:

Twitter with hashtags #humantrafficking and #AdornedinGrace along with photo of dresses

Metrics:

297 followers268 likes235 tweets254 following

Retweet● Retweet other human

trafficking tweets.● Follow other people who

care about human trafficking.○ Ex: Ashton Kutcher

Tag people● Mention people @xxx related

to human trafficking.● Share some stories or news

in time line and then tag the people who related to human trafficking.

Find relevant articles

● Find some articles about human trafficking and post on twitter.

● Reply some influential articles or news on twitter.

Facebook

● Post the donors, buyers, and volunteers pictures on facebook to let more people know Adorned in Grace.○ People can share that in

their timeline to make more people see that.

Goal(s):

Let more people to know Adorned in Grace.

Increase brand awareness

Objective/KPIs:

Create brand awareness of our organization

Tactics:

Facebook, with posts about donations, dress purchase and posts designed to bring awareness to human trafficking

Metrics:

3216 likes

516 checked in

26 people talked about it.

3087 followers

Pinterest

● 44% of internet using women have a pinterest account

● Has become a go to place for brides to get ideas on decor, food, venues, and dresses.

● Women can look through photos posted by various wedding boutiques or photographers and pin the photos they like into an idea board.

Goal(s):

promote the organization and their actions

Objective/KPIs:

Increase number of impressions

Increase brand visibility

Tactics:

Improve pinterest page

Metrics:

Get 1000 repins

Get 100 new followers

Make 2000 impressions

● Convert into a business page

● Have a schedule in place to make sure that we are constantly posting photos.

● Other wedding related Boards to provide value to customer○ nearby venues, wedding formal wear○ Bridesmaids and Groomsmen wear

Goal(s):

promote the organization and their actions

Objective/KPIs:

Increase number of impressions

Increase brand visibility

Tactics:

Improve pinterest page

Metrics:

Get 1000 repins

Get 100 new followers

Make 2000 impressions

Local Bridal Shop’s Page

● With a pinterest business account there is a whole page for analytics

● Shows repins, most popular, followers, and number of impressions

Goal(s):

promote the organization and their actions

Objective/KPIs:

Increase number of impressions

Increase brand visibility

Tactics:

Improve pinterest page

Metrics:

Get 1000 repins

Get 100 new followers

Make 2000 impressions

Instagram

● 38% of internet using women have an instagram

● One of the top social media platforms for sharing photos

Goal(s):

promote the organization and their actions

Objective/KPIs:

Increase number of impressions

Increase brand visibility

Tactics:

Improve instagram page

Metrics:

Get at least 10 women per month to use the hashtag #AdornedInGrace

Make 200 impressions by march 9th

● Create an campaign by using the hashtag #AdornedInGrace

○ Track the use of the hashtag

● Convert into a business page

● Post at least once a week

Goal(s):

promote the organization and their actions

Objective/KPIs:

Increase number of impressions

Increase brand visibility

Tactics:

Improve instagram page

Metrics:

Get at least 10 women per month to use the hashtag #AdornedInGrace

Make 200 impressions by march 9th

Tacoma Page Portland Page

● By searching the hashtag #AdornedInGrace, you can easily see how many people have used it

● Business analytics page provides…○ Number of impressions○ How many people have clicked on your site○ Number of followers and when they are on

instagram

Goal(s):

promote the organization and their actions

Objective/KPIs:

Increase number of impressions

Increase brand visibility

Tactics:

Improve instagram page

Metrics:

Get at least 10 women per month to use the hashtag #AdornedInGrace

Make 200 impressions by march 9th

Budget

● Limited budget● College Interns● Free platforms (Instagram, Facebook,

Twitter, and Pinterest)● Look into paid advertising in the future

Generating Traffic

● Social Media Influencers

● Hashtag Campaigns