Progress Report and Next Steps

February 23, 2015

Consumer Engagement

Estimated total customers: 1000Goal: 30% of your customers using Adored

Goal Total 300 387

130% of Goal!

Months

The First 90 Days

Kick-ass Loyalty

1st time visit

Come back campaigns

45% increase in average visits per

customer per week

Average # of visits per customer

Goal Total 1.2 1.75

45% Growth 1x 2x

57% 21%

How many times your customers visit per week

Past Campaign Success

Customers that haven’t been in for 14 days received a comeback campaign:

140 people were sent the message

8% came back

Create a kick-ass customer experience

Customer Acquisition Goal: 450

Next campaigns:

● Continue “come back” campaign● Increase visit frequency campaign

Progress review

● Meeting March 9 to review data and progress of 1st two weeks

● Adjust as necessary● Hit goal and schedule full launch on

March 23