1 CTP offline software status (Offline week) A.Jusko and R.Lietava.
Adometry Offline Integration
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The traditional ways of measuring multi-channel marketing one channel at a time no longer work because consumers don’t interact with companies or their products that way. They cross channels and move through a variety of touch points, using a number of different devices, from anywhere in the world. Fueled by ubiquitous connectivity, consumers are more empowered than ever, creating a challenge for advertisers to measure and improve the performance of their marketing channels, tactics and strategies. Advertisers need to: • Accurately measure the performance of offline and online marketing channels, and the influence that each has on the other • Optimize budgets to reallocate spend across all of their marketing channels Adometry offers marketers a complete advertising analytics solution to measure and improve the performance of all advertising media, across and within every marketing channel. A single global repository Adometry Attribute™ integrates all data channels into a single global repository. Adometry’s integrated data management repository eliminates data silos, de-duplicates conversions and provides the CMO, media planner, media buyer and analytics teams a single source of the truth. Adometry Attribute also incorporates offline conversions, and 1st and 3rd party data from audience providers such as Nielsen, Acxiom, DataLogix, Neustar/AdAdvisor and others. Successful multi-channel marketing measurement A Leader in Forrester’s Interactive Attribution Wave™ 2Q 2012 A Leader in Forrester’s Interactive Attribution Wave™ 2Q 2012 Digital Channels Include Offline Channels Include • Display • Paid & Organic Search • Affiliate • Email • Social media • Mobile traffic • TV • Radio • Print • Direct Mail
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The traditional ways of measuring multi-channel marketing one channel at a time no longer work because consumers don’t interact with companies or their products that way. They cross channels and move through a variety of touch points, using a number of different devices, from anywhere in the world. Fueled by ubiquitous connectivity, consumers are more empowered than ever, creating a challenge for advertisers to measure and improve the performance of their marketing channels, tactics and strategies.
Transcript of Adometry Offline Integration
The traditional ways of measuring multi-channel marketing one channel at a time no longer work because consumers don’t interact with companies or their products that way. They cross channels and move through a variety of touch points, using a number of different devices, from anywhere in the world. Fueled by ubiquitous connectivity, consumers are more empowered than ever, creating a challenge for advertisers to measure and improve the performance of their marketing channels, tactics and strategies. Advertisers need to:
• Accurately measure the performance of offline and online marketing channels, and the influence that each has on the other • Optimize budgets to reallocate spend across all of their marketing channels
Adometry offers marketers a complete advertising analytics solution to measure and improve the performance of all advertising media, across and within every marketing channel.
A single global repository
Adometry Attribute™ integrates all data channels into a single global repository. Adometry’s integrated data management repository eliminates data silos, de-duplicates conversions and provides the CMO, media planner, media buyer and analytics teams a single source of the truth.
Adometry Attribute also incorporates offline conversions, and 1st and 3rd party data from audience providers such as Nielsen, Acxiom, DataLogix, Neustar/AdAdvisor and others.
Successful multi-channel marketing measurement
A Leader in Forrester’sInteractive Attribution
Wave™ 2Q 2012
A Leader in Forrester’sInteractive Attribution
Wave™ 2Q 2012
Digital Channels Include Offline Channels Include
• Display • Paid & Organic Search • Affiliate • Email • Social media • Mobile traffic
• TV • Radio • Print • Direct Mail
NEXT STEPS
With access to more accurate multi-channel data, Adometry clients can innovate their approach to marketing, lower their cost per action, and sharply increase their efficiency and conversions.
For more information contact your Adometry sales representative at [email protected].
An integrated marketing analytics solutionAdometry has two models for measuring and improving ad performance.
• Top-down Models: Adometry uses top-down, econometric lag regression models to accurately measure the effect online and offline channels have on conversions. These models utilize a data fusion process to integrate aggregate-level, time series advertising data sets with exogenous data such as seasonality and competitive information. They provide strategic planning capabilities for forecasting and optimizing media.
• Bottom-up Models: Adometry uses a bottom-up methodology based on the most granular, user level (cookie level) data. These models provide very granular measurements of digital media performance, as well as the ability to forecast and optimize digital media for campaigns that are in-flight.
The best of both worldsAdometry Attribute supports the best of both worlds by leveraging both top-down and bottom-up methodologies, providing a more complete solution. Top-down models work on aggregated data available for offline channels such as TV, radio, print or event sponsorships. Bottom-up models work on user level data typically only available for digital channels. The models are complementary, giving marketers tools for both tactical real-time campaign enhancements, as well as long-term strategic planning.
Adometry’s advanced analytics platform delivers unparalleled insight into the performance of advertising’s effect on a broad range of marketing goals. The forecasting and optimization tools produce actionable recommendations on how to simply and easily get the most out of each additional dollar spent on advertising.
Adometry, Inc.6801 N. Capital of Texas Hwy.Lakewood Center II, Suite 250Austin, TX 78731
About AdometryAdometry, Inc. redefines marketing analytics by combining and interpreting previously silo-ed sources of big data to generate actions that improve return on advertising spend and increase sales. Through its SaaS-based attribution platform, Adometry processes tens-of-billions of marketing touch points from online and offline media channels for some of the world’s largest advertisers to identify the true consumer purchase journey. Adometry’s scientifically proven methodology and flexible, easy-to-implement solution generates the industry’s most accurate insights, in the shortest amount of time. Headquartered in Austin, Texas, Adometry is privately held and backed by Austin Ventures, Sierra Ventures, Shasta Ventures and Stanford University. For more information, visit www.adometry.com
Copyright 2013. Adometry, Click Forensics and ClickScore are registered trademarks of Adometry, Inc. Adometry Attribute is a trademark of Adometry, Inc. All Rights Reserved. 0513
Adometry Attribute™
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