Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries.

ADOBE®COLDFUSION®The fastest way to build Java based websitesThe premier server-side solution for rich application development

“ColdFusion is an important part of our strategy to enable rapid development of engaging rich Internet applications, and we are continuing to invest in great new capabilities in ColdFusion.“

- Kevin Lynch, Chief Technology Officer

Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries.

ADOBE®COLDFUSION® - THRIVING

10,000 Companies

10,000 Downloads / month

350+ User Groups

125,000 Applications

500,000 Developers*

Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries.

ADOBE®COLDFUSION® - WIDE ADOPTION AND BROAD RECOGNITION

Customers

Government

Federal Reserve BankEuropean CommissionDISA / NSADept of Homeland SecurityEnvironmental Protection Agency

Retail

MoenUnder ArmourFootLockerHasbroCrayola

Financial Services

CitigroupWells FargoJP Morgan ChaseBank of AmericaSun Life

IT

CiscoIntuiteBaySymantecMcAfee/Foundstone

Manufacturing

XeroxHoneywellLogitechBoeingQualcomm

Education

John Hopkins UniversityRISDGeorgetown UniversityWharton School of BusinessSmithsonian

Telecommunications

VerizonCingular WirelessAT&TSprintBritish Telecom

Healthcare

Sloan KetteringMayo ClinicChildren’s HospitalBlue Cross Blue Shield

Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries.

ADOBE®COLDFUSION® - PRESS HIGHLIGHTS

“Companies choose ColdFusion to create complex and robust mission-critical applications for inter-nal and external access. While there are a number of ways to integrate web content with relational data, it is a simple task with ColdFusion…”

Software EditorialMay 2008

“With ColdFusion 8, Adobe has given developers new tools to quickly and easily create RIAs that are either based on the Flash platform, or use plain old HTML and rely upon Ajax. “

SitepointMarch 2008

“Adobe ColdFusion 8 (CF 8) is a force to be reck-oned with in the application server space. I’ve been using ColdFusion for 10 years, and I haven’t seen the community this excited about a new release in a long time.”

TechRepublicOctober 2007

“On a high level, ColdFusion is one of the most comprehensive database tools in years – but it’s so much more. It’s a presentation package, a programming language, a means of producing and editing PDFs and images, and it’s available for every major platform.”

MacworldNovember 2007

http://www.adobe.com/products/coldfusion/reviews_news/

Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries.

ADOBE®COLDFUSION® - INVESTED IN THE FUTURE

LINK

Language Extensibility ♦Pluggable Architecture ♦Improved Reporting ♦

SULLY

Enhancements ♦Additional Platform Support ♦Updated Third Party Libraries ♦

CENTAUR

Enterprise-class tools ♦Breaking the boundaries of rich ♦Internet applicationsRaising the productivity & qual- ♦ity of application development processes

Roadmap

Fully Integrated in the Adobe Technology Platform

Create stunningly visual applications with advanced reporting across all browsers. With high speed connectiv-ity, ColdFusion lays the foundation for rich Internet applications.

Take your applications offline and unify cross operating system development. Native support for AJAX, Flex, and PDF means your ColdFusion applications can easily move to the desktop.

Advanced data management and con-nectivity for Flex applications. Publish data in real-time from ColdFusion to enable collaboration and messaging.

2009 2010 2011

ADOBE® AIR™ ADOBE® LIVECYCLE®DATA SERVICESADOBE® FLEX®3

Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries.

ADOBE®COLDFUSION® ENTERPRISE HUBColdFusion integrates seamlessly with any enterprise infrastructure or rich client out of the box, to deliver data from and to clients and server technologies.

FLASH REMOTING

FLASHPLAYERFlex / Flash

ACROBAT READERDocuments / Forms

ADOBE® AIR™Flex / AJAX / PDF

JAVAClass / TagLib

.NETLocal / Remote

LEGACYCOM / CORBA

WEB SERVICESSOAP / XML

EXCHANGEContacts / Calendar / Mail / Tasks

NETWORKEmail / FTP / LDAP

DATARDBMS / XML

WEB BROWSERHTML / AJAX

WEB SERVICESSOAP / REST

MOBILE DEVICESSMS / HTML

FLASH REMOTINGAJAX REMOTING

Compared to alternatives:Quicker to learn •Fewer lines of code required •Faster development •Lowest total cost of ownership •

2 in 1Powerful development language •Largest library of integrated services •

Invokes and consumes data with multiple clients

Integrates and enables latest technologies and toolsets

Works seamlessly in many different environments

Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries.

ADOBE®COLDFUSION® - MAX EFFICIENCY, MEASURABLE RESULTS

Initial Training Comparison Time to Proficiency Comparison

Reference Application Code Comparison

Java

CF

Java

CF

Java

CF

60% less time to proficiency

88% less code than Java

Source: Macromedia analysis of J2EE Pet Store and CFML Pet Market

Source: Gartner Research, Macromedia Analysis

0 10 20 30 40 50 60 70 0 5 10 15

0 5000 10000 15000

90% fewer initial days

Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries.

ADOBE®COLDFUSION®8 SUCCESS - SANDALS.COM

Create better Internet applications quickly and easily!

277% ROI — 33% IRR •$31.3 Million Net Savings •New revenue streams created through enhanced functionality •Reduced staffing needed to respond to customer email enquiries •

Source: Thoughtware Worldwide, June 2008

1658

3923

7955

2006 2007 2008

Bookings’ Volume

400%Increase

8

24

99% Improvement

Agent availability in hoursPre Adobe Post Adobe

Time to generate reportsPre Adobe Post Adobe

480

2

99%Improvement

Inquiry response in minutesPre Adobe Post Adobe

1440

1

200%Improvement