Adobe youth voices presentation 4
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Adobe Youth Voices Dayane Cavalcante Holly Maher Isabel Sungu
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Transcript of Adobe youth voices presentation 4
Adobe Youth Voices
Dayane CavalcanteHolly MaherIsabel Sungu
Empowering youth from 16 to 18 around the globe with
21st century tools to communicate their ideas,
exhibit their potential, and take action in their
communities.
Primary Research
Primary research is the type of research where the searcher has to
go out and gather original data. Primary research represents a major par of overall marketing
research.
Primary Research
Primary research is the type of research where the searcher has to go out and gather original data. Primary research represents a major par of overall
marketing research.
35%
15%25%
25%
Issues according to their importance to young people
FamilySleepEducationFreedom
15%
10%
15%
15%15%
15%
15%
Three issues young people would like to do a film about
Education fees
Homelessness
Education
Social Status
Jobs opportunities
About someone’s life
Religion
Primary Research
Primary research is the type of research where the searcher has to go out and gather original data. Primary research represents a major par of overall
marketing research.
13 - 16
17 - 20
0 1 2 3 4 5 6
Age Group
Age Group
Hollyoak
s
Easten
ders
Towie
Big B
roth
er
Inbetw
eeners
The Pare
nts
X-facto
r
16 + P
regnan
t
Family
Guy
Friends
Two and a
Half M
en
Top Gea
r0%
5%
10%
15%
20%
25%
20%
10%
5% 5%
10%
5%
10%
5%
10% 10%
5% 5%
Top five TV programs young people watch often
Mood boards
Poster
Newsletter
Secondary Research Secondary Research involves less contact with the consumers and more the process of analysing the data that a primary researcher collected. It
mainly refers to data that was previously collected.
www.youthvoices.adobe.com
Broadcasters’ Audience Research Board (BARB) is an organization that supplies the industry standard television audience measurement services for broadcasters and the advertising industry. BARB is a not profit company limited by guarantee, in another words, it doesn’t make money to a single company since its owned by BBC, ITV, Channel 4, Channel 5, BSyB and the IPA. When a TV channel wants to make a campaign targeting a certain age group they go to BARB and BARB will conduct a study trying to find out what time of program that age group watches, what time that age groups watch TV the most and what programs they most enjoy.
Quantitative research
Quantitative research collects information in numbers, which can be put into categories, in rank order, measured in units of measurement. This type of data can be used to construct graphs and tables of raw data.
Qualitative research
Qualitative research gathers the people’ opinion, beliefs, experiences, attitudes toward a certain matter, behaviour and etc. Almost always
wanting to know the why and how, and not when, what, where.
Our Promoting Strategies
• Our first promotion idea was to create an online advertisement campaign to be use on social network sites such as: Facebook, YouTube and MySpace.
• As part of our campaign we designed a newsletter that will be emailed to colleges and students to promote the project.
• We will focus the advertisement of the campaign in a 30 second TV advert that was created to inform and encourage young people to get involve with Adobe Youth Voices.
