ADOBE YOUTH VOICES ESSENTIALS

Adobe Youth Voices Essentials Webinar Aspire Awards

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Presenters

Adam  Shaening-­‐Pokrasso  Adobe  Youth  Voices  Media  Mentor  and  Crea7ve  Professional  San  Francisco,  CA  •         Producer  of  online  training  materials  •         Owner  anima4on  and  video  produc4on  co.  •         Technology  educator  for  5+  years  

Patricia  Cogley  Adobe  Youth  Voices  Program  Manager  San  Francisco,  CA  •         Technology  educator  for  10+  years  

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Adobe Youth Voices Essentials

•  Adobe Youth Voices empowers young people with real world experiences and 21st century tools to communicate their ideas, exhibit their potential and take action in their communities.

•  Adobe Youth Voices Essentials provides curricula based on the best practices of the Adobe Youth Voices program

•  Adobe Youth Voices tools and curricula help empower youth to “create with purpose” http://essentials.youthvoices.adobe.com

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Agenda

•  Adobe Youth Voices Aspire Awards Information

•  Adobe Youth Voices criteria for selecting outstanding youth media

•  Specific tips for supporting high quality student work

•  Adobe Youth Voices Essentials Resources

•  Q&A

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Adobe Youth Voices Aspire Awards An international juried media competition that celebrates original, high-quality youth-produced multimedia created to address critical social issues and effect positive change.

Objectives •  Provide a new outlet for sharing and celebrating outstanding youth produced work around the world

•  Engage new audiences in the issues, concerns, and passions of young people

•  Celebrate creativity and expression of young people

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Submission Guidelines

Call For Entries January 19th – April 20th, 2012

•  Created by young people between the ages of 13 and 18 •  All multimedia projects must convey a clear message •  All pieces must comply with Adobe Youth Voices copyright guidelines •  Submitted by an educator, after registering with Adobe Youth Voices Essentials

http://essentials.youthvoices.adobe.com/

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Categories Video

1.  Animation 2.  Documentary 3.  Music Video 4.  Narrative 5.  Poetry/Experimental

Audio 6.  Documentary/Podcast/Radio 7.  Music Production

Print 8.  Photo Collection/Digital Story/Photo Essay 9.  Poster/Collage/Campaign

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Judging and Prizes

Online judging and voting process will take place from May 4th – June 8th 2012.

Prizes

First  Prize  -­‐  Judged  

• School/organiza7on  will  receive:  

• 3  Dell  XPS  15  laptops  • 3  Samsung  HD  Camcorders  • 8  Copies  of  Adobe  CS  Produc4on  Premium  

• Youth  ar7st(s)  will  receive:  • $2000  Cash  dona4on  to  a  charity  of  choice  

• Mino  Pro  Flip  HD  cameras  

Second  Prize  -­‐  Judged  

• School/organiza7on  will  receive:  

• 2  Dell  XPS  15  laptops  • 2  Samsung  HD  Camcorders  • 5  Copies  of  Adobe  CS  Produc4on  Premium  

• Youth  ar7st(s)  will  receive:  • $1000  Cash  dona4on  to  a  charity  of  choice  

• Mino  Pro  Flip  HD  cameras  

Audience  Award  –  Online  Vo4ng  

• School/organiza7on  will  receive:  

• 1  Dell  XPS  15  laptops  • 1  Samsung  HD  Camcorders  • 2  Copies  of  Adobe  CS  Produc4on  Premium  

• Youth  ar7st(s)  will  receive:  • $500  Cash  dona4on  to  a  charity  of  choice  

• Mino  Pro  Flip  HD  cameras  

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What is Create with Purpose?

Adobe Youth Voices supports youth media projects that convey:

1.  Youth voice and perspective

2.  Inquiry

3.  Relevance

4.  Intentionality

5.  Creativity & Innovation

6.  Quality

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Selecting Outstanding Work

Story and Message The piece has a compelling and effective story or design supporting an important message.

Creativity Technique, approach and execution reflect an exceptional degree of creativity and originality.

Production Quality Technical elements and production quality add to the overall piece and demonstrate thoughtful execution, planning and practice.

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Importance of Feedback and Revision

Feedback from peers, educators, and creative professionals helps youth media makers:

•  Clarify their message •  Deepen their content through reflection and hearing new perspectives •  Receive supportive encouragement and confidence to continue creating •  Improve their production quality

Critical Response: •  Specific method for giving and receiving feedback that encourages reflection and exchange •  Provides an opportunity for youth to see the impact of their media work •  Guided by the youth artist so that the feedback can help them meet specific project goals

http://essentials.youthvoices.adobe.com/curriculum/process,-product,-presentation.aspx

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Tips for supporting high quality work

•  Video and animation •  Audio and music •  Print and graphic design

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Video Production Quality

•  Clarity •  Image Quality •  Audio Quality

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Video Production Quality

Pre-Production – Plan your project and emphasize message and style

•  Watch lots of media, especially youth media! •  Take time to brainstorm ideas and solidify the message •  Use both visual and written materials such as storyboards, scripts and interview

questions

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Video Production Quality

Production – Maximize the use of your tools

•  Use a tripod •  Create interesting compositions with a variety of angles •  Seek and cultivate interesting and authentic performances

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Video Production Quality

Post-Production – Be creative!

•  Find a natural flow to your edit •  Only use transitions, effects, or motifs if it supports the story

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Video Production Resources

Essentials Portrait Documentary Curriculum http://essentials.youthvoices.adobe.com/curriculum/video-curriculum/portrait-documentary.aspx

Essentials Shot Composition Handout http://essentials.youthvoices.adobe.com/curriculum/video-curriculum/portrait-documentary/download-entire

-curriculum/shotcompositionhandout.aspx

Youth Media Gallery http://www.youthvoices.adobe.com/youth-media-gallery/

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Audio Production Quality

•  Planning and Writing •  Selection of Subjects •  Creative Editing and Use of Timing •  Audio Quality

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Audio Production Quality

Pre-Production – Plan your project and emphasize message and style

•  Listen to lots of sample projects! •  Take time to brainstorm ideas and solidify the topic •  For interviews, learn about subjects first, and create questions in advance

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Audio Production Quality

Production – Maximize the use of your tools and space that you’re in

Audio Documentary and Podcast •  Do voice recording and conduct interviews in quiet spaces •  Remind interviewees to repeat each question in their response •  Be casual and friendly to help your talent feel comfortable

Music Production •  Do recording in quiet, non-reverberant spaces •  Seek and cultivate interesting and authentic performances

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Audio Production Quality

Post-Production – Be creative!

•  Find a natural flow to your edit, audio mix, and story •  Balance levels to ensure that the most important content is clear •  Master your final work to maximize volume without introducing distortion

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Audio Production Resources

Essentials Music Video Curriculum http://essentials.youthvoices.adobe.com/curriculum/video-curriculum/music-video.aspx

Essentials Field Audio Handout http://essentials.youthvoices.adobe.com/curriculum/video-curriculum/music-video/download

-entire-curriculum/field_audio.aspx

Youth Media Gallery http://www.youthvoices.adobe.com/youth-media-gallery/

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Print Production Quality

•  Planning and Inspiration •  Focus Your Message •  Simplify Your Design •  Image Quality

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Print Production Quality

Pre-Production – Plan your project and focus your message and style

•  Become inspired – find specific designs and styles that you like •  Familiarize yourself with the tools and capabilities •  Do rough sketches and be playful with design

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Print Production Quality

Production – Make lots of revisions

•  Acquire imagery, fonts, textures and hi-resolution assets •  Create interesting compositions that support the message of the design

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Print Production Quality

Post-Production – Simplify your final design and focus your message!

•  Ask yourself “does each element support the design and message?” •  Avoid mixing too many fonts, colors, and effects •  Ensure that the most important elements are clear and legible

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Print Production Resources

Essentials Poster Campaign Curriculum http://essentials.youthvoices.adobe.com/curriculum/print-curriculum/poster

-campaign.aspx

Essentials Graphic Design Curriculum http://essentials.youthvoices.adobe.com/curriculum/print-curriculum/hopes-and

-dreams.aspx

Youth Media Gallery http://www.youthvoices.adobe.com/youth-media-gallery/

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Review

•  Watch lots of media to become inspired •  Plan your projects using pre-production materials •  Take advantage of the tools and resources •  Integrate peer and educator feedback using Critical Response •  Do multiple revisions to refine each project •  Focus on the message •  Have fun!

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Stay tuned…

For upcoming webinars and announcements

http://youthvoices.adobe.com/

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