Adobe Omniture: Real-Time Marketing Optimization
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
November 3| Christopher Duskin
Real-Time Marketing Optimization with the Adobe Online Marketing Suite
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2
The competition for consumers’ attention is becoming increasingly fierce
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3
While consumers’ attention spans are becoming increasingly…short
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
97% of visitors to your site
will not convert
Consider that:
You can’t afford NOT to optimize your
online experiences
And, you probably have less than 10 seconds to convince
those that do
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Conversion and Acquisition Strategies Are Not Aligned
$92 Conversion Funnel
Drive Acquisition Invest to acquire more customers to site and push through funnel
Increase Conversion Invest to make easier for
existing visitors to become customers
Conversion Funnel
$$$ NUMERATOR DENOMINATOR
© 2009 Omniture Inc, Confidential & Proprietary
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Online Business Optimization Evolution from A Channel to Business Strategy
Measure Optimize
Extend
Innovate
Automate
Execute
Measure
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Rule: enhance the customer experience
Proven Methods:
Relevance
Efficiency
- +
- +
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Consumers & Multichannel experiences
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See TV ad for product
Search online for product
Research product online Visit store
for help
Buy product online
Visit store to see & experience product
Buy accessories in store
Research accessories for product
Receive promo for product
Receive mobile ad for product
Join Facebook community for product
Receive product updates
View video for newer product
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Solutions
Adobe Online Marketing Suite
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Platform
Optimization
Publishing E-Commerce Lead Gen Online Business Models
Enterprise Data • CRM • Call Center • POS • Kiosks • BI
Awareness Acquisition Conversion Retention
Analytics
Online Data
• Display • Search • Social
Media • Mobile • Video
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Paid search Landing page optimization On Site Search On Site Survey Email remarketing Display ad targeting Dynamic creative &
Adobe CS5 creative integration Facebook integration Automated product and content
recommendations
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
For Instance – Landing Page Optimization
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 13
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 14
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 15
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 16
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 17
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 18
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
For Instance – Email Remarketing
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 20
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Total Optimisation Series
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www.totaloptimisation.com
3 Nov - London 4 Nov – Stockholm 9 Nov – Copenhagen 11 Nov – Madrid 16 Nov – Munich 17 Nov – Frankfurt 18 Nov – Milan 23 Nov – Hamburg 24 Nov - Paris
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe, Powered by Omniture
Adobe - Create and deliver rich internet experiences, content and applications
Powered by Omniture - Measure and optimize the value of online experiences
With Adobe powered by Omniture, customers can measure and optimize any online experience across any platform and any device
Analyze Engage User Deliver Create
Optimize
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The right data + the right experience
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ITERATE