Sitecatalyst/Adobe Analytics Overview

Introduction

“What gets measured gets managed” – Peter Drucker

Sitecatalyst/Adobe Analytics Overview

Agenda

Overview of Site metrics

Insights into Content driving Traffic and Conversions

Insights into Specific Conversion metrics for your Brand

Traffic from Mobile and Tablet Devices

Customising the Data available for your Brand

Sitecatalyst/Adobe Analytics Overview

Overall Site metrics

Total Content Viewed/Consumed across the entire site

Number of People/Users Accessing content across the entire site

User Engagement Levels

Sitecatalyst/Adobe Analytics Overview

Tracking Specific Site Content

Site sections/Channel level traffic

Page URL or Traffic across Individual pages

Article/Non Article traffic

Video/Non Video traffic

Sitecatalyst/Adobe Analytics Overview

Tracking Conversion Metrics

Number of Registrations/Subscriptions

Users Subscribing for a Trial Form

Users Subscribing for a Newsletters

Users Applying for a Job Application

Sitecatalyst/Adobe Analytics Overview

Mobile/Tablet Reporting

Insights into users accessing Mobile/Tablet Device

Understanding trends and usage of content via Mobile and Tablet Devices

Comparing conversions from Desktop vs. Mobile/Tablet Devices

Technology Info like Browsers/Browser type/Screen Sizes etc

Sitecatalyst/Adobe Analytics Overview

Creating Segments to Customise your data

Looking at Specific data sets rather Data across the entire site

Comparing data from one specific data sets vs. other Replicating Segments across Other Brands

Sharing Segments with other members of the team