● Franco Aquino

● Maria (Gabi )Borobia

● Alvaro Pareja (In Online Class)

● Jonathan Rodriguez

● Cristian Sorensen

Present...

Social Media AnalysisFall 2015

Background ● Early stage company

○ More than $4 million in funding raised since 2012

● Industry: Internet of Things (IoT) tech

● Products ○ AdBeacon: A facial detection device that captures consumer demographics and emotions, as

well as signage data such as impressions and views

● Offices: Miami (HQ), Washington, Colombia, and London

.

Company Culture● Open culture where employees are encouraged to come up with ideas that

will help the company generate awareness

● There are no restrictions on employee use of social media

● The team of 35 is small and very few levels of hierarchy exist

Social Media SWOT

Strengths

- CEO was featured on Fortune Magazine (Displayed on Facebook page)

- 4.5 stars out of 5 on reviews

- Contains infographics

- Good image/ well formatted

- Good content (articles/videos are informative)

- Uses photos to display product and team members.

- Uses videos to displays the human side of the company.

- Press coverage has generally provided a lot of engagement

- Strong ratio of followers to following of 2 to 1

- Video was informative about their product

- Enable fan communities and connection with content

Weaknesses

- Low customer engagement through comments

- Low frequency of updating content

- Over a month of no activity

- Not many followers are active on the page

- Needs to engage more with people

- Doesn’t update often

- No clear social media strategy or no strategy at all

- Bio may not make sense for the average Twitter user

- Engagement could be stronger

- Lack of Bio Description

- Lack of Security

Opportunities

- Could share more knowledge in the technology field in order to build rapport with fanbase

- Creation of informative video that teaches consumers what the product does

- innovated and relatively new company

- room for improvement to become more active

- Use the video feature to better display the product in action

- Becoming more active creates awareness

- Develop a social media campaign to create a call-to-action

- Increase use of hashtags to make tweets searchable

- Can Strengthen the Products brand

- Can improve activities to attract more followers

Threats

- Rival companies with more likes and community engagement on posts

- Other tech companies with more followers and activity on LinkedIn

- A company with a product of similar feature that is more active on social media

- Competitors will gain more awareness if they are more active than AdMobilize

- Users may not become followers if AdMobilize does not frequently post

- Competition - Can lead to

Copyright issues if not prepared

Social Media Overview

Facebook● 1,471 followers● 15 reviews (4.5 out 5 rating)● Most likes on a post: 334

LinkedIn● 202 followers● Total of 40 likes● 14 posts created

Instagram● 158 followers● Most likes on a post: 56● 51 posts created

Twitter● 1,067 followers● 2,230 tweets● 305 photos/videos uploaded

YouTube● 12 Subscribers ● Most viewed video: 1,490● Verizon featured video on

AdMobilize is found on website

Social Media Use By AdMobilizePurpose: Product Awareness and Lead Generation

Objectives:

- To find the right channel/social media (in order to attract as many attention towards the product as possible)

- To Produce and Engage (With social media, this allows businesses to build trust, authority, and a sufficient (online following)

- Show Your Value (With this you can share with your readers the worth of what you are offering. This is the moment to push your product and how it can benefit clients on social media)

- Persuade them to take action (This allows customers to make the jump from the information stage to the decision-making stage of buying your product.)

Target GroupsTarget Audience:

- The target audience include tech developers, businesses and companies that are either interested in or can benefit from the Internet of Things

How the target audience fits into the big picture:

- They are using social media to stay up-to-date with the latest trends in technology, share ideas/information, and to communicate success stories

Analysis of Social Media ToolsMost effective tools

Advantages Platform Disadvantages

Largest user base with 1.4+ billion and cost effective advertising

Facebook Company must monitor activity for negative responses; users can quietly unsubscribe

Searchable topics through hashtags

Twitter High cost for engagements; requires a lot of time management; user feeds move quickly and AdMobilize tweets may be easily bypassed

Images are the easiest way to engage users

Instagram Cannot add active links to posts; need quality images

Analysis of Social Media ToolsWhat they are doing right:

- Sharing quality posts that mention AdMobilize and its founder

- Focusing their hashtags and posts to their target market

What they can improve on:

- Content marketing should be a top priority to generate credibility, it serves as a catalyst for new relationships and business benefits.

- Social media posts should generate a call-to-action

ReferencesAdMobilize Releases AdBeacon 2.0, Upgrades the First "Plug And Measure" Analytics Platform for the Real World. (2015, July 2). Retrieved October 29, 2015.

AdMobilize. (n.d.). Retrieved October 28, 2015, from https://www.crunchbase.com/organization/admobilize#/entity

Cornell, S. (n.d.). The Disadvantages of Twitter. Retrieved October 28, 2015.

Levine, B. (2015, July 2). AdMobilize unveils its newest real-world analytics so advertisers can ‘pay-per-face’. Retrieved October 27, 2015.

Schaefer, M. (2014). “Content is the currency of the social web and sharing that content is the catalyst to new relationships and business benefits. “

Webster, L. (n.d.). The Disadvantages of Using Facebook for Business Needs. Retrieved October 28, 2015.\

Dahlberg, N. (2015, June 28). Summer day sizzles with 12 hours of tech talk. Retrieved October 29, 2015.