ADMISSIONS MARKETING ALUMNI FUNDRAISING · ADMISSIONS MARKETING ALUMNI FUNDRAISING 9.15am - 9.45am...
2
2019 QUEENSLAND CHAPTER CONFERENCE xplore iscover row ngage E D G E THURSDAY 5 September 2019 Principals, Business Managers, Board Members and Staff Day 8:00am 9:00am REGISTRATIONS OPEN 9:00am 9:30am OFFICIAL OPENING AND WELCOME Session 1 9:30am - 10:30am KEYNOTE ADDRESS - GLENN CAPELLI "Successful Intelligence in a Crazy World" (Part 1) 10:30am 10:55am MORNING TEA ADMISSIONS MARKETING ALUMNI FUNDRAISING Session 2 11:00am - 11:45am Admissions Benchmarking - how does your office compare? Neil McWhannell, CEO (Educate Plus) The Creation of Lead Capture Pages for Digital Marketing Campaign to Capture Enrolments. Sue and Scott Oxford, (New Word Order) What we can learn form Corporate Organisations with an Alumni Focus Amy Henderson (RBWH) Building an Effective Working Relationship between the Development Office and the Head of the School Brad Fenner, Headmaster (Prince Alfred College, SA) and Ross Scrymgeour, Director of Advancement, (Prince Alfred College, SA) former Principal of Hereworth School Session 3 12:00am - 12:45pm What Research Shows in the School Selection Process Panel Discussion David Robertson, CEO (ISQ) How Principals Can Build their School’s Profile Dylan Malloch, Director of Marketing/ Communications (St Paul’s School) Profiling Successful Alumni Panel Discussion - Sue Russell, Alumni Coordinator, (St Aidan’s AGS), Mikaeli Costello, Director, Alumni and Commu- nity Relations, (UQ), David Rosenthal Community Development Manager, (Ipswich Grammar School) Developing a Sought After Sponsorship Program John Phillips, Director of Advancement, (Brighton Grammar) 1:00pm 1:45pm LUNCH Session 4 2:00pm - 2:45pm Using your Database to Leverage Enrolments Geordie Mitchell, Director of Enrolment Management, (Bucking- ham Brown & Nichols School, USA) Learn to Create great videos on your phone looking at apps, lighting, audio to get an excellent result Adam Erbacher, (The Filmtree) Managing your Community through a long term Crisis Paul Nolan, Director of Community Development, (St Patrick’s College, Ballarat) Campaign Readiness: Essentials for a Successful Philanthropic Campaign Ben Thurlow Foundation Manager (Villanova) and Mark Schroder, Manager, Marketing & Communications (UQ) Session 5 3:00pm - 3:45pm Current Legal Issues affecting the Admission Office Suzanne Brooks, (Education Barrister, Brisbane) Joint session with Alumni - How to Update your LinkedIn Profile for your Personal and Professional Purpose Sue Ellson Joint session with Marketing - How to update your LinkedIn Profile for your Personal and Professional Purpose Sue Ellson A Case Study: Transforming your Annual Appeal with crowdfunding Shuie Gestet- ner, (Charidy)and Glenda Fitz-Payne, Director of Development, (Citipointe Christian College) 3:45pm 4:15pm AFTERNOON TEA 4:15pm 5.00pm KEYNOTE ADDRESS - GLENN CAPELLI "Successful Intelligence in a Crazy World" (Part 2) Session 6 5.15pm - 6:30pm LOOK EDUCATION CONFERENCE COCKTAILS 6:30pm PROGRAMMED MAINTENANCE CONFERENCE AND AWARDS DINNER
Transcript of ADMISSIONS MARKETING ALUMNI FUNDRAISING · ADMISSIONS MARKETING ALUMNI FUNDRAISING 9.15am - 9.45am...
2019QUEENSLAND CHAPTER CONFERENCE
xplo
re
is
cove
r
row
ngag
eE
DG
E
THURSDAY 5 September 2019Principals, Business Managers, Board Members and Staff Day
8:00am 9:00am REGISTRATIONS OPEN
9:00am 9:30am OFFICIAL OPENING AND WELCOME
Session 1 9:30am - 10:30am KEYNOTE ADDRESS - GLENN CAPELLI "Successful Intelligence in a Crazy World" (Part 1)
10:30am 10:55am MORNING TEA
ADMISSIONS MARKETING ALUMNI FUNDRAISINGSession 2
11:00am - 11:45am
Admissions Benchmarking - how does your office compare? Neil McWhannell, CEO (Educate Plus)
The Creation of Lead Capture Pages for Digital Marketing Campaign to Capture Enrolments. Sue and Scott Oxford, (New Word Order)
What we can learn form Corporate Organisations with an Alumni Focus Amy Henderson (RBWH)
Building an Effective Working Relationship between the Development Office and the Head of the School Brad Fenner, Headmaster (Prince Alfred College, SA) and Ross Scrymgeour, Director of Advancement, (Prince Alfred College, SA) former Principal of Hereworth School
Session 3
12:00am - 12:45pm
What Research Shows in the School Selection Process Panel Discussion David Robertson, CEO (ISQ)
How Principals Can Build their School’s Profile Dylan Malloch, Director of Marketing/Communications (St Paul’s School)
Profiling Successful Alumni Panel Discussion - Sue Russell, Alumni Coordinator, (St Aidan’s AGS), Mikaeli Costello, Director, Alumni and Commu-nity Relations, (UQ), David Rosenthal Community Development Manager, (Ipswich Grammar School)
Developing a Sought After Sponsorship Program John Phillips, Director of Advancement, (Brighton Grammar)
1:00pm 1:45pm LUNCH
Session 4
2:00pm - 2:45pm
Using your Database to Leverage Enrolments Geordie Mitchell, Director of Enrolment Management, (Bucking-ham Brown & Nichols School, USA)
Learn to Create great videos on your phone looking at apps, lighting, audio to get an excellent result Adam Erbacher, (The Filmtree)
Managing your Community through a long term Crisis Paul Nolan, Director of Community Development, (St Patrick’s College, Ballarat)
Campaign Readiness: Essentials for a Successful Philanthropic Campaign Ben Thurlow Foundation Manager (Villanova) and Mark Schroder, Manager, Marketing & Communications (UQ)
Session 5
3:00pm - 3:45pm
Current Legal Issues affecting the Admission Office Suzanne Brooks, (Education Barrister, Brisbane)
Joint session with Alumni - How to Update your LinkedIn Profile for your Personal and Professional PurposeSue Ellson
Joint session with Marketing - How to update your LinkedIn Profile for your Personal and Professional PurposeSue Ellson
A Case Study: Transforming your Annual Appeal with crowdfunding Shuie Gestet-ner, (Charidy)and Glenda Fitz-Payne, Director of Development, (Citipointe Christian College)
3:45pm 4:15pm AFTERNOON TEA
4:15pm 5.00pm KEYNOTE ADDRESS - GLENN CAPELLI "Successful Intelligence in a Crazy World" (Part 2)
Session 6 5.15pm - 6:30pm LOOK EDUCATION CONFERENCE COCKTAILS
6:30pm PROGRAMMED MAINTENANCE CONFERENCE AND AWARDS DINNER
2019QUEENSLAND CHAPTER CONFERENCE
xplo
re
is
cove
r
row
ngag
eE
DG
E
FRIDAY 6 September 20198:30am 9:00am REGISTRATIONS OPEN 9:00am 9:15am OFFICIAL OPENING AND WELCOMESession 7 9:15am - 10:30am ROUND TABLE DISCUSSIONS
ADMISSIONS MARKETING ALUMNI FUNDRAISING9.15am - 9.45am
The Evolving Enrolment CycleJohn Bacon, Director of Admissions, (Somerset College) and John Collins
Social Proof: What it is and Why it is important for your School Mara Roberts
Getting Traction with Social Media Monique Parker, Group Communications Manager (Kingfisher Bay Resort)
Naming Opportunities - Inma Beaumont, Director of Advancement , Alumni and Stakeholder Relations, (Faculty of Health and Behavioural Sciences, UQ)
10.00am - 10.30am
Cultural Change - Transforming all staff into "Admissions Marketers" Ian Mendez, Business Manager, (Downlands College)
Linkedin Connect Marketing tips and Strategies to Generate Views, Engagements and Results. Sue Ellson
Keeping Mental Health Top of Mind Dr Toby Ford CEO Founder at (Ford Health)
International Fundraising Richard Quinn, Director of Develop-ment, (St. Joseph's, Hunters Hill with Australian Independent Schools USA Foundation Board Member)
10:30am 10:55am MORNING TEASession 8 11.00 am - 11:45am KEYNOTE PRESENTATION - CARREN SMITH - Inspire from inside outSession 9
12.00 noon - 12.45 pm
Creating a Data Dashboard for Admissions Reporting Geordie Mitchell, Director of Enrolment Management, (Bucking-ham Brown & Nichols School, USA)
How to run a Successful Open Day Campaign Brady Downes & Anita Beasley, (Look Education)
How to Audit your Online Presence and Understand your Current Performance! Sue Ellson
Setting up and Managing Bequests in a Small Shop Nina Mullins, Bequest Manager, (UQ) and Lara Pickering - Director of Philanthropy (St. Margaret's)
1:00pm 1:45pm LUNCHSPEED SESSION FOR ALL STREAMS (10 SLIDES IN 10 MINUTES FOLLOWED BY DISCUSSION) Choose your topics
Session 10
2.00pm - 2.20 pm
Top 3 Secrets to Successful Negotiating Carren Smith
Digital Marketing to Increase Parent Retention. How to use Digital Mar-keting tools to Communicate with Current Families to Increase their Perception of Value Mara Roberts
Young Alumni ProgramsAmy McDougall and Karen Ellis, (The Southport School)
Donor Driven Giving Circles Lesley Ray, Executive Director of Philanthropy, (Mater Foundation)
2.25pm - 2.45pm
52 Secrets of Psychology Sound, Practical Advice - tips that can spark those light bulb moments and change a life’s course Dr Chris Day
Content Marketing Strategies along with Collaborating with Influences and Crowd-sourced ContentMonique Parker, Group Communications Manager (Kingfisher Bay Resort)
Accuracy and Maintenance of your Alumni Database - best practices for a small team David Miles, (Anglican Church Grammar School)
Effective Management of Fundraising Boards Jeff Buchanan, (Askright)
Session 11 3.00pm - 3.45pm PLENARY ADDRESS - DR DIANE HARMER: The Neuroscience of Persuasion: How to influence your audience to get the outcomes you want.
3:45pm 4.00pm CONFERENCE REFLECTIONS & CLOSE
