Welcome. Workshop Objectives Introduce Introduce Educate Educate Illustrate Illustrate.
Admissions Benchmarking Survey - Educate Plus€¦ · This slideshow covers: • Staffing •...
65
1 Admissions Benchmarking Survey 2017/2018
Transcript of Admissions Benchmarking Survey - Educate Plus€¦ · This slideshow covers: • Staffing •...
1
Admissions Benchmarking Survey 2017/2018
Part A
This slideshow covers:• Staffing• Resources• Admissions Processes• Admissions Fees
Part B
Will cover:• Reporting• Marketing• Staff Attributes• International Students
Who participated?
• 101 participants
Who participated?
Staffing
Staffing
0
2
4
6
8
10
12
14
16
less than one full time 1 full time 1 ‐ 1.5 1.6 ‐ 2 2 ‐ 2.5 2.6 ‐ 3
Num
ber o
f institutions
Number of Admissions staff
Number of Admissions staff (500‐1000 students)
Staffing
0
2
4
6
8
10
12
less than one fulltime
1 full time 1 ‐ 1.5 1.6 ‐ 2 2 ‐ 2.5 2.6 ‐ 3 3 ‐ 3.5
Num
ber o
f institutions
Number of Admissions staff
Number of Admissions staff (1001‐1500 students)
Staffing
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
1 full time 1 ‐ 1.5 1.6 ‐ 2 2 ‐ 2.5 2.6 ‐ 3 3 ‐ 3.5
Num
ber o
f institutions
Number of Admissions staff
Number of Admissions staff (1500‐2000 students)
Staffing
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
2.6 ‐ 3 3 ‐ 3.5 3.6 ‐ 4
Num
ber o
f institutions
Number of Admissions staff
Number of Admissions staff (2000‐3000 students)
Staffing
• Research internationally shows a recommendation of one Admissions staff per 200 applications.
Admissions Processes
Admissions Processes
0
10
20
30
40
50
60
Always Mostly Not yet Occasionally
Num
ber o
f institutions
All email enquiries are logged
Are resources stopping you doing this? Are you missing out on students?
Admissions Processes
0
5
10
15
20
25
30
35
40
45
Always Mostly Not yet Occasionally
Num
ber o
f institutions
All phone enquiries are logged
Are resources stopping you doing this? Are you missing out on students?
Admissions Processes
0
10
20
30
40
50
60
70
80
Always Mostly N/A Not yet Occasionally
Num
ber o
f institutions
All open day participants are logged
Are resources stopping you doing this? Are you missing out on students?
Admissions Processes
0
10
20
30
40
50
60
70
80
90
Always Mostly Not yet Occasionally
Num
ber o
f institutions
All School Tour participants are logged
Are resources stopping you doing this? Are you missing out on students?
Admissions Processes
0
10
20
30
40
50
60
70
Always Mostly N/A Not yet Occasionally
Num
ber o
f institutions
All website enquiries are logged
Are resources stopping you doing this? Are you missing out on students?
Admissions Processes
0
10
20
30
40
50
60
Always Mostly N/A Not yet Occasionally
Num
ber o
f institutions
All Expo visitors are logged
Are resources stopping you doing this? Are you missing out on students?
Admissions Processes
0
10
20
30
40
50
60
70
Always Mostly N/A Not yet Occasionally
Num
ber o
f institutions
All mail enquiries and prospectus requests are logged
Are resources stopping you doing this? Are you missing out on students?
Admissions Processes
0
5
10
15
20
25
30
35
40
45
Always Mostly N/A Not yet Occasionally
Num
ber o
f institutions
All referrals from education agents are logged
Are resources stopping you doing this? Are you missing out on students?
Admissions Processes
0
10
20
30
40
50
60
Always Mostly N/A Not yet Occasionally
Num
ber o
f institutions
All application form requests are logged
Are resources stopping you doing this? Are you missing out on students?
Admissions Processes
0
10
20
30
40
50
60
70
80
90
100
Always Not yet
Num
ber o
f institutions
All completed application forms are logged
Are resources stopping you doing this? Are you missing out on students?
Admissions Processes
0
10
20
30
40
50
60
70
80
90
Always Mostly N/A Not yet
Num
ber o
f institutions
All interviews are logged
Are resources stopping you doing this? Are you missing out on students?
Admissions Processes
0
10
20
30
40
50
60
70
Always Mostly Not yet Occasionally
Num
ber o
f institutions
We record data on the student interests and any special needs
Are resources stopping you doing this? Are you missing out on students?
Admissions Processes
0
5
10
15
20
25
30
35
40
45
Always Mostly N/A Not yet Occasionally
Num
ber o
f institutions
All staff who interact with prospects understand the need to log all data
Are resources stopping you doing this? Are you missing out on students?
Admissions Processes
0
5
10
15
20
25
30
35
40
45
50
Always Mostly N/A Not yet Occasionally
Num
ber o
f institutions
We conduct follow up phone calls on every admissions enquiry
Are resources stopping you doing this? Are you missing out on students?
Admissions Processes
0
10
20
30
40
50
60
70
Always Mostly N/A Not yet Occasionally
Num
ber o
f institutions
We have a policy to reply to admissions questions within 24‐48 hours
Are resources stopping you doing this? Are you missing out on students?
Admissions Processes
0
10
20
30
40
50
60
70
80
90
Always Mostly Not yet
Num
ber o
f institutions
We invite prospective parents to attend a tour/Open Day/Information session
Are resources stopping you doing this? Are you missing out on students?
Admissions Processes
0
5
10
15
20
25
30
35
40
Always Mostly N/A Not yet Occasionally
Num
ber o
f institutions
We log the results of the follow up phone calls
Are resources stopping you doing this? Are you missing out on students?
Admissions Processes
0
5
10
15
20
25
30
Always Mostly N/A Not yet Occasionally
Num
ber o
f institutions
A contact maintenance program is in place for all prospective parents
Are resources stopping you doing this? Are you missing out on students?
Admissions Processes
0
5
10
15
20
25
30
35
Always Mostly N/A Not yet Occasionally
Num
ber o
f institutions
We invite prospective parents and children on wait lists to attend school functions and events
Are resources stopping you doing this? Are you missing out on students?
Admissions Processes
0
5
10
15
20
25
30
35
40
Always Mostly N/A Not yet Occasionally
Num
ber o
f institutions
We match invitations to events to student interests and special needs
Are resources stopping you doing this? Are you missing out on students?
Admissions Processes
0
10
20
30
40
50
60
Always Mostly N/A Not yet Occasionally
Num
ber o
f institutions
We send school publications and news to prospective parents
Are resources stopping you doing this? Are you missing out on students?
Admissions Processes
0
10
20
30
40
50
60
70
80
90
100
Always Mostly N/A Occasionally
Num
ber o
f institutions
We hold orientation days
Are resources stopping you doing this? Are you missing out on students?
Admissions Processes
0
5
10
15
20
25
30
35
Always Mostly N/A Not yet Occasionally
Num
ber o
f institutions
We follow up with parents following orientation days to see if there are any issues or concerns
Are resources stopping you doing this? Are you missing out on students?
Admissions Processes
0
5
10
15
20
25
30
35
40
N/A No Partially Yes
Num
ber o
f institutions
We have staff to ensure that all prospective parents are communicated with a least every quarter
Are resources stopping you doing this? Are you missing out on students?
Admissions Processes
0
5
10
15
20
25
30
35
40
45
50
No Partially Yes
Num
ber o
f institutions
We have adequate staff to follow up on all forms of enquiries
Are resources stopping you doing this? Are you missing out on students?
Admissions Processes
0
5
10
15
20
25
30
35
40
N/A No Partially Yes
Num
ber o
f institutions
We provide training to all people who interact with prospects (including reception)
Are resources stopping you doing this? Are you missing out on students?
Admissions Processes
0
5
10
15
20
25
30
35
40
45
N/A No Partially Yes
Num
ber o
f institutions
We have an Admissions Manual
Are resources stopping you doing this? Are you missing out on students?
Admissions Processes
0
5
10
15
20
25
30
35
40
N/A No Partially Yes
Num
ber o
f institutions
Our Admissions Manual covers what actions all staff who interact with prospects should undertake
Are resources stopping you doing this? Are you missing out on students?
Admissions Processes
0
5
10
15
20
25
30
35
40
45
50
N/A No Partially Yes
Num
ber o
f institutions
Our Admissions Manual contains scripts for specific interaction with prospects
Are resources stopping you doing this? Are you missing out on students?
Admissions Processes
0
10
20
30
40
50
60
No Partially Yes
Num
ber o
f institutions
We have an online application form
Admissions Processes
0
10
20
30
40
50
60
70
80
90
100
No Partially Yes
Num
ber o
f institutions
We have a detailed and legally binding Admissions Contract
Admissions Processes
0
10
20
30
40
50
60
70
80
No Partially Yes
Num
ber o
f institutions
Our website is current (updated each month)
Admissions Processes
0
5
10
15
20
25
30
35
Always Mostly N/A Not yet Occasionally
Num
ber o
f institutions
We have processes and interactions with feeder schools
Are resources stopping you doing this? Are you missing out on students?
Admissions Processes
0
5
10
15
20
25
30
35
Always Mostly N/A Not yet Occasionally
Num
ber o
f institutions
We conduct exit interviews with parents who withdraw their students
Are resources stopping you doing this? Are you missing out on students?
Admissions Processes
0
10
20
30
40
50
60
70
80
N/A No Partially Yes
Num
ber o
f institutions
We conduct a mystery shopper program to evaluate our Admissions practices
Are resources stopping you doing this? Are you missing out on students?
Admissions Processes/Resources
0
10
20
30
40
50
60
70
N/A No Partially Yes
Num
ber o
f institutions
We offer bus services to assist with transport to and from school
Are resources stopping you doing this? Are you missing out on students?
Admissions Processes/Resources
0
10
20
30
40
50
60
70
80
N/A No Partially Yes
Num
ber o
f institutions
We offer before and after school care
Are resources stopping you doing this? Are you missing out on students?
Admissions Processes/Resources
0
10
20
30
40
50
60
70
N/A No Partially Yes
Num
ber o
f institutions
We have an Early Learning Centre (catering for children before school age)
Are resources stopping you doing this? Are you missing out on students?
Admissions Processes/Resources
0
10
20
30
40
50
60
70
N/A No Partially Yes
Num
ber o
f institutions
We offer vacation care
Are resources stopping you doing this? Are you missing out on students?
Admissions Processes/Resources
0
10
20
30
40
50
60
No Partially Yes
Num
ber o
f institutions
We have a dedicated waiting room for visitors
Are resources stopping you doing this? Are you missing out on students?
Admissions Processes/Resources
0
10
20
30
40
50
60
70
80
N/A No Partially Yes
Num
ber o
f institutions
Our waiting room contains examples of school life (magazines, videos, photos etc)
Are resources stopping you doing this? Are you missing out on students?
Admissions Processes
0
10
20
30
40
50
60
70
80
Always Mostly N/A Not yet Occasionally
Num
ber o
f institutions
We have a detailed process to manage late/non fee payers
Are resources stopping you doing this? Are you missing out on students?
Admissions Processes
0
5
10
15
20
25
30
35
40
45
50
Always Mostly N/A Not yet Occasionally
Num
ber o
f institutions
Our institutional leader meets with or communicates with prospective parents and students
Are resources stopping you doing this? Are you missing out on students?
Admissions Processes/Resources
0
10
20
30
40
50
60
70
80
90
No Partially Yes
Num
ber o
f institutions
We have one school database that all departments can access
Admissions Processes/Resources
0
5
10
15
20
25
30
35
40
45
50
N/A No Partially Yes
Num
ber o
f institutions
Our database is regularly maintained and data cleaned (at least once a year)
Application and Enrolment Fees
Application Fees
0
5
10
15
20
25
30
$1‐$99 $100‐$199 $200‐$299 $300‐$399 $400‐$499
Num
ber o
f institutions
Application fee based on school type
Low fee independent or Catholic school (fees lessthan $10,000 pa)
Mid range independent or Catholic school (feesbetween $10,000 and $20,000 pa)
High range independent or Catholic school (feesover $20,000 pa)
Enrolment Fees
0
1
2
3
4
5
6
7
8
9
10
Low fee independent or Catholic school(fees less than $10,000 pa)
Mid range independent or Catholic school(fees between $10,000 and $20,000 pa)
High range independent or Catholicschool (fees over $20,000 pa)
Num
ber o
f institutions
Enrolment fee based on school type
$1‐$499
$500‐$999
$1000‐$1499
$1500‐$1999
$2000‐$2499
$2500‐$2999
$3000‐$3499
$3500‐$3999
$4500‐$4999
$5500‐$5999
Enrolment Fees
0
2
4
6
8
10
12
Low fee independent or Catholic school(fees less than $10,000 pa)
Mid range independent or Catholic school(fees between $10,000 and $20,000 pa)
High range independent or Catholicschool (fees over $20,000 pa)
Num
ber o
f institutions
Final entry fee based on school type
$1‐$499
$500‐$999
$1000‐$1499
$1500‐$1999
$2000‐$2499
$2500‐$2999
$3000‐$3499
$4000‐$4499
$5000‐$5499
$6000‐$6499
$8000‐$8499
Key findings and Action Items• Compare your staffing resources to the suggested
International benchmark• Action and respond to all enquiries• Log all forms of enquiries• Ensure ongoing communication with prospects• Invite prospects to functions and events• Develop a Manual and detailed annual plan of activities• Conduct a mystery shopper exercise to test your
processes• Consider the Educate Plus Certified Advancement
Practitioner training course on Admissions 10 & 11 May
We have developed a separate Part B slideshow that covers:• Reporting• Marketing• Staffing Attributes• International Students
