Admicro adnetwork
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Transcript of Admicro adnetwork
Ability to reach 31M readers, equal 90% of
Internet users in Vietnam:
8.2M A class readers
16M mobile readers
15.5M family and female readers
18.5M young readers
26M public readers
Admicro owns the largest and the most
influential Mobile Adnetwork in Vietnam.
Reach 16 million mobile readers
Big Brand customers: more than 450 big
brand customers including: Unilever, P&G,
Samsung, Vinaphone, and Mobifone
Small and medium customers: we serve
more than 10,000 SME customers within e-
commerce, logistics, education, and cosmetics
to name a few
#1 Ad Network in Vietnam with 40% market share
16M mobile readers with
60M visits/ per month
Growth rate: 125 %
Admicro Ad Network
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Admicro Ad Network
5 main channels
General news: 1.2B+ page views and 200 million visits a month: Dan Tri, Soha News, Nguoi lao dong, VCTV…
Finance – Business (A-class): 55M page views and 8.6M visits a month: CafeF, CafeBiz, VnEconomy, Dien dan doanh nghiep, Autopro and the Business subpage in Dan Tri
Family – Women – Health: 95M page views and 16.5M visits a month: Suc Khoe Doi Song, Gia Dinh, Afamily and Health subpage in Dan Tri
Social - Entertainment: Loved and visited frequently by more than 19.5M young readers from the age of 13-25, includes: Kenh 14, Soha (Soha Phim, Soha Musik), San Nhac, and Genk
E-commerce: 95M page views and 17M visits a month: Rong Bay, Mua Re, En Bac, Mua Chung
30 prestigious owned-websites
THE CORE
150 PARTNERS WEBSITES
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Admicro Ad Network
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58.73%
41.27%
By Gender
MaleFemale 38.34%
33.45%
23.21%
5.00%
By Region
NorthSouthernCentralOversea
Males: 15-24
Males: 25-34
Males: 35-44
Males: 45-54
Males: 55+
0% 5% 10% 15% 20% 25%
20%
18%
8%
5%
3%
By Age
Series1
Females: 15-24
Females: 25-34
Females: 35-44
Females: 45-54
Females: 55+
0% 5% 10% 15% 20% 25%
20%
16%
6%
3%
2%
By Age
Series1
Admicro Ad Network
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60.85%
33.29%
5.86%
By Device
Desktop Mobile Tablet
0-10 seconds
11-30 seconds
31-60 seconds
61-180 seconds
181-600 seconds
601-1800 seconds
1801+ seconds
0% 5% 10% 15% 20% 25% 30%
10%
25%
14%
10%
18%
17%
7%
Duration
Admicro Ad Network
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Arts & Entertainment/Celebrities & Entertainment News
News/Newspapers
Sports/Team Sports/Soccer
Travel/Air Travel
News/Sports News
Arts & Entertainment/Music & Audio
Arts & Entertainment/Music & Audio/World Music
Law & Government/Government/Executive Branch
Arts & Entertainment/TV & Video/Online Video
Business & Industrial
0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00%
Interest
Admicro Ad Network
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Traffic by hourly in TA: 40M/day.
Admicro Ad Network
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Channels most visit by sites
Detail traffic: http://in.admicro.vn/uploads/pictures-128/ga_dantri_overview.png
Admicro Ad Network
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Channels most visit by sites
Detail traffic: http://in.admicro.vn/uploads/pictures-128/ga_kenh14_overview.png
Admicro Ad Network
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Channels most visit by sites
Detail traffic: http://in.admicro.vn/uploads/pictures-128/ga_sohanews_overview.png
Admicro Ad Network
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Channels most visit by sites
Detail traffic: http://in.admicro.vn/uploads/pictures-128/ga_afamily_overview.png
Admicro Ad Network
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Channels most visit by sites
Detail traffic: http://in.admicro.vn/uploads/pictures-128/ga_giadinhnet_overview.png
Admicro Ad Network
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Channels most visit by sites
Detail traffic: http://in.admicro.vn/uploads/pictures-128/ga_giadinhnet_overview.png
TechonologyWith nearly 100 staffs highly qualified in engineering technology,
Admicro is having the first and most complete tech team in the field of
online advertising in Vietnam.
We have dedicated time and effort to build and develop:
Intelligent data processing system: Processes 100,000 rps. Stores over 450B records, 75 TB of dispersive data. Manages 1B ad impressions/day and 31M unique visitors.
Self-serving advertising system: Allows customers to actively manage their campaigns including: the ad design process, ad launch parameters, and total campaign ad spending through innovative budget controls.
Behavior targeting technology: Distributes banner ads to viewers based upon unique information, past behaviors, and interests.
Geo-targeting technology: technology locates user locations including their specific Vietnam province and city with an accuracy >90%
Frequency and anti fraud technology: Optimizes the effectiveness of advertising by controlling the frequency of banner displays and monitors ad campaigns in real-time
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Technology
Targeting workflow:
1. User load web => make an ad request to the ads servers.
2. Ads server make a question about user info to the Bigdata system.
3. Bigdata system analytics and answer the user info (Gender, Age, Interests,..)
4. Ads servers will get the fit ad for the user info
5. Ads servers response the ad to enduser
Technology
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Retargeting methodology
Description: We know who visited your site, who clicked your ads before, who interacted with other ads but in the same type with you. Then our ad platform will follow and show your ads everywhere/every time when meeting the users.
Implement:
- Implement a retargeting code for your site => so we can met all users from all sources who visited your sites.
- Mark your ad with special id. All users who clicked, interacted with your ads will be collected. The users will be candidate with high priority for your ads.
- Bigdata analytics: We store history of all users who clicked, interacted with many ads. From your TA, we can get more users from here with the same TA.