ADMA Data Day Peter Hubert Presentation FINAL PH
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Transcript of ADMA Data Day Peter Hubert Presentation FINAL PH
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Intro slide
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Embracing the data deluge
• Embedding analytics in our corporate culture
• Leveraging actionable insights for marketing leadership
• The measurement evolution
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A brief history of LinkedIn
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LinkedIn’s mission
Connect the world’s professionals to make them more productive
and successful
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The professional
profile of record
Connect all of the
world's professionals
Identity Knowledge
The definitive professional
publishing platform
Network
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Resumé
Reputation
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Evolution of LinkedIn..
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Evolution of LinkedIn..
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7 million+
* 2014 member number as of September 30, 2014
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014*
32M
347M+
200K+ Professionals
join daily
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Hypergrowth
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Data
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Members first
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Data Driven University
• Prioritize efforts
• Communicate results
• Crack business problems
• Make speedy and high quality decisions
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Data Driven University
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Democratization of Data
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Content Marketing
Score
Quantify the Influence
of Your Content
Marketing
Trending
Content
Supercharge your
strategy with topics
that matter most
The Dynamic Duo
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Economic Graph
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Where to from here?
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Marketing
Solutions
B2B Marketing
Accelerate
sales by
reaching the
right people
with helpful
content
throughout
the buying
process
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Onsite Display
Network Display
Sponsored Updates
Sponsored InMail
Lead Accelerator
Full-funnel analytics
& reporting
products that impact
every stage of your
funnel and get results
Reach the right professionals wherever they travel
The Full Funnel
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The Data Deluge: LinkedIn’s Learnings
• DDU
• Insights to the frontlines!
• Democratization of Data
• Embrace the deluge
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