Adjoin launch
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Transcript of Adjoin launch
Using the power of data to create contextual engagement and
valuable consumer experiences.
DATA DRIVEN MARKETING
INTEGRATE & UNDERSTAND
ANALYZE & DISCOVER
EXECUTE & DELIVER
OPTIMIZE & LEARN
RESEARCH ON DATA-DRIVEN MARKETING
Survey of over 350 brands and agencies.
3
4
Research Methodology
During October 2016, we conducted a survey on Digital Marketing Innovation on our TechKnowledge platform, in conjunction with BMI-TechKnowledge.
We interviewed over 350 digital marketing managers and digital agencies employees about what they feel about Digital Marketing Innovation for their businesses and clients.
There were different streams of questions for the different respondent types.
Strategic Focus Areas
0%10%20%30%40%50%60% 55% 50% 49% 47%
38% 38%
23% 20% 15%
What are your main strategic focus areas to drive innovation in digital marketing? (Digital Marketing Managers)
n = 131
6
Most Influential Channels
Socia
l
Mobile
Data Driven M
arketing
Video
Programmatic
Always
on CRM
Native Applica
tions0%
10%20%30%40%50%60%70% 63% 60%
45% 44%
32% 30%
15%
Which of the following digital marketing channels do you think will be the most influential in 2017?(Digital Agencies)
7
Data Driven Digital Maturity
0%10%20%30%40%50%
19%
44%
27%
10%
Which of the following statements are most applicable about your current customers with regards to Data Driven Marketing?
(Digital Agencies)
DATA MANAGEMENT PLATFORMS
June 2014Commercial in Confidence. All Rights Reserved Silverstone.Solutions 8
What is a DMP?
10
This is crucial for both publishers and marketers.
FOR BRANDS & MARKETERS
15
June 2014Commercial in Confidence. All Rights Reserved Silverstone.Solutions 17
Kellogg's Marketer Case StudyTo reduce spend waste and optimize campaign performance, Kellogg tapped into Krux’s DMP Cross-Channel Frequency Management.
For high value consumer targets, Krux enables Kellogg to prioritize audiences that are under-served impressions, ensuring these people receive an optimal level of messaging and digital brand exposure across multiple channels — DSPs, private exchanges and direct publisher buys — and platforms, including web display, video and mobile.
In other words, no matter where the individual is served an ad, it will be counted toward the “cap,” or the maximum number of ads the marketer has determined.
AudienceWRX
Combines your CRM and DMP
platforms into a consolidated
platform.
Site Visitors
Signed-Up Users
CRM SMS and Email Messaging
DMP Audience Profiling and DSP Retargeting
Site BehaviourInterests
Device TypeLocation+more
Media
AgeGenderBrands
Preferences+more
ADJOIN
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What is AdJoin?
AdJoin is a dedicated African Private Audience Marketplace backed by global online advertising firm Rubicon Project, market-leading Data Management Platform Krux, local media buying house MaxAxion and Kagiso Media.
AdJoin provides one single programmatic solution allowing advertisers access to unique audiences across an extended network of digital publications.
EXAMPLES OF PUBLISHERS ON ADJOIN
Adjoin Audience
* Last 30 days as of 15 November
Adjoin Audience Attributes
Adjoin Audience Attributes
Adjoin Audience Attributes
Adjoin Audience Attributes
That gives us a very comprehensive
picture of our users across the Adjoin
network.
28Adjoin Audience SegmentsDEMOGRAPHIC LIFE STAGE GEOGRAPHIC INTEREST PURCHASE
INTENDERSBUSINESS BEHAVIOURAL
• Male• Female• Low Income• Mid Income• High Income• Under 35• Over 35
• Students• Working Age• Young Parents• Older Parents• Home Owners• Expats• Retirees
• Eastern Cape• Free State• Gauteng• KwaZulu-Natal• Limpopo• Mpumalanga• Northern Cape• North West• Western Cape
• Johannesburg• Pretoria• Durban• Cape Town• Bloemfontein• Port Elizabeth• East London
• Entertainment Lovers
• Newsies• Opinionistas • Sports Enthusiasts• Soccer Fans• Rugby Fans• Cricket Fans• Motorsport Fans• Pet Lovers• Tech Enthusiasts• Auto-Enthusiasts• 4X4 Lovers• Lifestyle Lovers• Music Lovers• Food Lovers• Movie Lovers
• Home Buyers• Rent Seekers• Auto Intenders• 4x4 Intenders• Job Seekers• Tech Buyers
• Business People• Entrepreneurs• Marketing
Professionals• IT Professionals• Legal
Professionals• Medical
Professionals• Finance
Professionals• Engineers• Finance &
Accounting Professionals
• Heavy Surfers• Social Butterflies• Radio Listeners• Event Participants• Health & Sports
Enthusiasts
* not all segments are large enough to target yet available
Many of these segments have achieved significant scale in the past 4 months.
* Total uniques segmented over the past 4 months
30
Thank You