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    TERM PAPER

    OF

    Relevance of tourism as an industry

    Submitted To:- Submitted By:-

    Vishwas Sir ADITYA CHAODHRI

    L.S.M (L.P.U.) RS1901 B48

    Reg.no-10907379

    LOVELY PROFESSIONAL UNIVERSITY INTRODUCTION

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    Acknowledgements

    I am thankful toMr. VISHWAS CHAKRANARAYAN

    for providing me the task of preparing the Term Paper. We at Lovely believe in

    taking challenges and the term paper provided me the opportunity to tackle a

    practical challenge in the subject of research methodology. This term paper

    tested my patience at every step of preparation but the courage provided by my

    teachers helped me to swim against the tide and move against the wind.

    I am also thankful to my friends and faculty for providing me help at

    every step of preparation of the Term Paper.

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    Contents

    Introduction

    Objectives of the study

    Article analysis

    Findings & Conclusion

    References

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    INTRODUCTION

    Tourism in India

    Tourism is the largest service industry in India, with a

    contribution of 6.23% to the national GDP and 8.78% of the total employment in

    India. India witnesses more than 5 million annual foreign tourist arrivals and 562

    million domestic tourism visits.[1] The tourism industry in India generated about

    US$100 billion in 2008 and that is expected to increase to US$275.5 billion by

    2018 at a 9.4% annual growth rate.[2] The Ministry of Tourism is the nodal

    agency for the development and promotion of tourism in India and maintains the

    "Incredible India" campaign.

    According to World Travel and Tourism Council, India will be atourism hotspot from 20092018,[3] having the highest 10-year growth

    potential.[4] The Travel & Tourism Competitiveness Report 2007 ranked

    tourism in India 6th in terms of price competitiveness and 39th in terms of safety

    and security.[5] Despite short- and medium-term setbacks, such as shortage of

    hotel rooms,[6] tourism revenues are expected to surge by 42% from 2007 to

    2017

    Role of Tourism Industry in India GDP

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    Role of Tourism Industry in India GDP has been quite alarming

    since the past few decades. Tourism industry has contributed enormously in the

    flourishing graph of India's economy by attracting a huge number of both

    foreign and domestic tourists traveling for professional as well as holiday

    purpose.

    The tourism industry in India witnessed a stupendous growth in

    2006. The growth in the inflows in India's tourism industry is calculated both in

    terms of business and vacations. The number of foreign tourists arriving from all

    over the world rose from 0.37 percent to 0.53 percent as has been stated by UN

    World Tourism Organization (UNWTO) in the year 2006. This remarkable

    growth in the graph of tourism industry in India popularized the entire South

    Asia as one of the most spectacular tourist terminal. Indian tourism industry

    contributes to around 5.9 percent of the country's GDP and it provides

    employment to around 41.8 million of inhabitants.

    Some of the most significant features of India's tourism industry or the Role

    of Tourism Industry in India GDP have been listed below:

    The percentage of foreign tourists in India has increased by 12.4 percent

    in one year, that is, from 2006 to 2007. In 2006, Indian tourist industrywitnessed a growth of 14.3 percent, which reached around 3.89 million in

    2007

    The foreign tourists arrival led to a robust growth in the foreign exchange

    earnings that increased from USD 5.03 billion during January-October

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    2006 to USD 6.32 billion during January-October 2007, which is

    apparently a 25.6 percent rise.

    Deeming the growing rate of the tourists arrival in the country, the Indian

    tourism industry designed a wide spectrum of holiday packages and

    cheaper airfares to attract more tourists.

    Nonetheless, the outgoing graph of tourism industry in India is in no waylagging behind from the inbound one. People traveling from India to

    abroad or states within India have increased by 25 percent.

    The United Nations World Tourism Organization (UNWTO) has

    estimated the outgoing tourists to reach around 50 million by the year

    2020.

    According to the European Travel Commission, the average expenditure

    per trip of Indian tourists traveling abroad has increased from USD 611 in

    2000 to USD 822 in 2006

    The booming success of Indian tourism industry has led to a drastic

    change in the hospitality department as well. The increase in the ratio of

    tourists resulted in the increase of room rates and also setting up of a wide

    range of hotels and other residing areas.

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    A number of international hotels such as the Hilton, Accor, Marriott

    International, Berggruen Hotels, Cabana Hotels, Premier Travel Inn (PTI)

    and Inter Continental Hotels groups have professed about making some

    large-scale investments to append 65,000 additional rooms to suffice the

    needs

    India is most likely to set up forty hotels of global brands by 2011. The

    hospitality segment in India is assumed to reach USD 11.41 billion in the

    coming two years

    Following are the few benefits ensured by the tourism industry in India GDP

    in order to boost up the GDP of India:

    The Indian tourism industry offers online booking system, one of the basic

    proofs of technological advancement in this sector. These online bookings

    are applicable for booking the air tickets via Internet by logging on to the

    website and also booking the hotel room of the place to be visited

    The online tourism industry has accounted for a turn over of USD 800

    million which is apparently 14 percent of the entire travel and tourism

    industry

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    The Role of Tourism Industry in India GDP also features medical tourism

    that includes traditional therapies like yoga, meditation, ayurveda,

    allopathy and other conventional systems of medicines is currently

    estimated at USD 333 million and is most likely to reach USD 2.2 billion

    by the year 2012.

    Tourism Industry in India

    Tourism industry in India is on a great boom at the moment. India has

    tremendous potential to become a major global tourist destination and Indian

    tourism industry is exploiting this potential to the hilt. Travel and tourism

    industry is the second highest foreign exchange earner for India, and the

    government has given travel & tourism organizations export house status.

    The buoyancy in the Indian tourism industry can be attributed to

    several factors. Firstly, the tremendous growth of Indian economy has resulted in

    more disposable income in the hands of middle class, thereby prompting

    increasingly large number of people to spend money on vacations abroad or at

    home. Secondly, India is a booming IT hub and more and more people are

    coming to India on business trips. Thirdly, aggressive advertising campaign

    "Incredible India" by Tourism Ministry has played a major role in changing the

    image of India from that of the land of snake charmers to a hot and happening

    place and has sparked renewed interest among foreign travelers.

    Travel & tourism industry's contribution to Indian industry is immense.

    Tourism is one of the main foreign exchange earners and contributes to the

    economy indirectly through its linkages with other sectors like horticulture,

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    agriculture, poultry, handicrafts and construction. Tourism industry also

    provides employment to millions of people in India both directly and indirectly

    through its linkage with other sectors of the economy. According to an estimate

    total direct employment in the tourism sector is around 20 million.

    Travel & tourism industry in India is marked by considerable government

    presence. Each state has a tourism corporation, which runs a chain of hotels/ rest

    houses and operates package tours, while the central government runs the India

    Tourism Development Corporation.

    In the year 2002, the Government of India announced a New Tourism Policy togive boost to the tourism sector. The policy is built around the 7-S Mantra of

    Swaagat (welcome), Soochanaa (information), Suvidhaa (facilitation), Surakshaa

    (security), Sahyog (cooperation), Sanrachnaa (infrastructure) and Safaai

    (cleanliness).

    Some of the salient features of the Tourism Policy are:

    The policy proposes the inclusion of tourism in the concurrent list of the

    Constitution to enable both the central and state governments to

    participate in the development of the sector.

    No approval required for foreign equity of up to 51 per cent in tourism

    projects. NRI investment up to 100% allowed.

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    Automatic approval for Technology agreements in the hotel industry,

    subject to the fulfilment of certain specified parameters.

    Concession rates on customs duty of 25% for goods that are required for

    initial setting up, or for substantial expansion of hotels.

    50% of profits derived by hotels, travel agents and tour operators in

    foreign exchange are exempt from income tax. The remaining profits arealso exempt if reinvested in a tourism related project.

    Apart from this, government has taken several other measures for the promotion

    of tourism. A multi-pronged approach has been adopted, which includes new

    mechanism for speedy implementation of tourism projects, development of

    integrated tourism circuits and rural destinations, special capacity building in the

    unorganized hospitality sector and new marketing strategy.

    The outlook for travel industry in India looks extremely bright. India

    as a tourism destination is the toast of the world at the moment. Conde Nast

    ranked India amongst the top 10 tourist destinations. JBIC ranked her as the fifthmost attractive investment destination. Besides, India is probably the only

    country that offers various categories of tourism. These include history tourism,

    adventure tourism, medical tourism (ayurveda and other forms of Indian

    medications), eco tourism, cultural tourism, rural tourism, religious/pilgrimage

    tourism, spiritual tourism, and beach tourism etc.

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    What are the economic importances of tourism industry in south

    Asia?

    The Asia and Pacific region will be the focus of the worldwide tourism industry

    in the new millennium. Over the last decade, tourist arrivals and receipts rose

    faster than any other region in the world, almost twice the rates of industrialized

    countries. Between 1980 and 1995, tourist arrivals and receipts in the Asia

    Pacific region rose at an average annual rate of 10% and 15% respectively,

    higher than any region in the world (World Tourism Organization 1996a).

    Statistics from the World Tourism Organization (WTO) for 1996 show that

    tourist arrivals and receipts accounted for a 15.2% and 19.4% share of the

    world's total respectively, a significant increase from 1985 as shown in Tables I

    and 2 (WTO 1997a). The Asia Pacific region has been gaining market share at

    the expense of the Americas and European regions, which saw a decline in their

    respective shares during the same period. The WTO 1996b) projects that by the

    year 2010, the region will surpass the Americas to become the world's number

    two tourism region, with 229 million arrivals. It is an indication that the growth

    of tourism in the Asia Pacific region in the next decade will be nothing short of

    spectacular.

    Mass travel, which first began in the 1950s when millions of

    Americans and Europeans traveled the world, has blossomed in Asia. The region

    is now regarded as a major generator and receiver of tourism. A wealthy new

    middle class of Asians are taking to the skies and joining their European and

    American counterparts on their pleasure, business, and adventure trips around

    the globe. The rapid growth of the tourism industry has been attributed to a

    number of factors including among others, strong economic growth, increase in

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    disposable income and leisure time, easing of travel restrictions, successful

    tourist promotion, and a recognition by the host governments that tourism is a

    powerful engine of growth and a generator of foreign exchange earnings.

    It is the purpose of this paper to provide a basic discussion of the

    economic importance of tourism and review the major trends that shaped the

    growth and development of the tourism industry in the Asia Pacific region. A

    comparison of the tourism industry performance will also be made between

    selected Asia Pacific countries, and with other regions of the world, to highlight

    the trends and changes. The definition of the Asia Pacific region in this paper

    corresponds to the definition used by the WTO which includes North-East Asia,

    South-East Asia, and Oceania.

    Economic Importance of Tourism in Asia Pacific

    Tourism is one of the most important sectors in the economies of

    Asia Pacific countries. Currently, tourism is the most important sector and major

    source of foreign exchange earnings in Thailand, Australia, and New Zealand. It

    is ranked second in Hong Kong, Malaysia and the Philippines, and ranked third

    in Singapore and Indonesia. For example, in New Zealand, the tourism industry

    employs more than 200,000 people, with projections of a 14% annual growth till

    the year 2000 (Chan 1995). In Hong Kong, tourism employs 12% of the

    workforce and contributes about 7% to the economy (Boxall 1996). The tourism

    sector in Thailand supports over 1.5 million jobs and contributes 5% to the

    economy (Asian Business 1996). Tourism is also gaining importance in China.

    By the year 2000, China expects to receive 55 million visitors with foreign

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    exchange earnings of US$14 billion, which will contribute 5% to China's

    economy, making tourism one of the most significant components of the national

    economy (Beria 1996). In Singapore, the healthy overall balance of payments is

    attributed to the huge surplus achieved by the tourism sector which contributes

    about 10% to the economy (International Monetary Fund 1996a). Despite

    Singapore's open economy, and its vulnerability to external shocks and import

    leakages, tourism has made a significant contribution to output, employment,

    and income.

    Based on 1988 input-output tables, Khan et al. (1995) estimated

    that tourism contributed 11.9% to Singapore's GDP (Gross Domestic Product) in

    1992, while employment accounted for 13.4% of the labor force. The

    employment effect of a million dollars in tourist expenditures would create 25

    new jobs. The results ts showed that every dollar of tourist expenditure would

    generate S$1.97 of output and S$1.05 in income. The income multiplier for

    tourism was larger when compared to Hong Kong, Indonesia and Malaysia,

    while the tourism output multiplier was greater relative to other sectors of the

    Singapore economy.

    Comparisons with previous studies (Schymyck 1983; Toh and Low

    1990) showed an increase in the contribution of tourism over time, a strong

    indication of the significance of tourism in the Singapore economy. The

    estimated economic impact of tourism is also significant in South Korea.

    According to Lee and Kwon (1995), the total impact of tourism receipts of

    US$4.7 billion in 1993, generated US$11.7 of output, US$2.4 billion in income,

    and created 350,000 full time jobs. The secondary impacts were also found to

    have a considerable effect on the economy. The findings suggested that tourism

    should be promoted as a strategic export industry.

    It is no surprise that the key to the success of tourism in the AsiaPacific region is a clear recognition by the host governments of the important

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    role of tourism in the economic development of the country. Tourism serves as

    an important means to increase economic growth, raise the quality of life, create

    employment, and improve the overall balance of payments by helping to offset

    deficits in other sectors. Many Asia Pacific countries show a net surplus in their

    tourism balance of payment account as shown in Table 3 (WTO 1997a; IMF

    1997). Japan, Taiwan, and South Korea are major tourist generating countries in

    the region and this is reflected by the deficits in their respective travel balance of

    payments accounts. Mak and White (1992) attributed the travel account deficits

    for these high income countries to a higher allocation of disposable income to

    leisure travel. The relaxation of travel restrictions in Taiwan also had a

    significant impact on its travel account, due to the large increase in outbound

    travel. On the other hand, China, Thailand, and Singapore are major receivers of

    tourists, enjoying a huge surplus. As a percentage of exports, tourism contributes

    more than 13/n to the economies of Australia, New Zealand, and Thailand, again

    reflecting its ranking as the top export. Its contribution to the GDP is

    significantly greater in Singapore (10%) and Hong Kong (7%).

    Almost all Asian nations are committing substantial manpower and

    resources to attract more arrivals whose expenditures represent significant

    contributions to national income and foreign exchange earnings. For example,

    Singapore has unveiled a new tourism blueprint titled "Tourism 21" that is

    expected to turn the nation into a world class tourism business center and the

    tourism capital of the East. Plans call for increasing arrivals and receipts by

    6.4% and 6.6% annually to 10 million and US$11.4 billion, respectively, by the

    year 2000 (Boey 1996). Even Indonesia and Malaysia have raised their

    commitments towards developing the tourism sector. Indonesia plans to make

    tourism the nation's number one foreign exchange earner by the year 2004, when

    arrivals will hit 11 million and receipts reach US$15 billion from current levels

    of 4.3 million and US$5.4 billion, respectively (Travel Trade Gazelle 1997). In

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    the current Seventh Malaysia Plan, which ends in the year 2000, a number of

    strategies were formulated to turn tourism into a top revenue earner for the

    country. Millions of dollars will be allocated for tourism infrastructure in an

    effort to increase arrivals and receipts to 12.5 million and US$6.3 billion,

    respectively, by the end of this decade (Pacific Area Travel Association News

    1996). With increasing competition for the tourist dollar, the national tourism

    organizations of New Zealand, Thailand, Australia and Hong Kong, among

    others, have also allocated an increase in tourism funding to tap the emerging

    tourism markets that promise new income and employment opportunities.

    Tourism Growth Factors

    A number of factors are responsible for the rapid growth and

    development of the tourism industry in the Asia Pacific region. These include

    the strong economic growth , increase in income, breakdown of political

    barriers, easing of travel restrictions, liberalization of air transport, and focused

    marketing campaigns. These factors are expected to accelerate the growth of

    tourism over the next decade.

    Economic Growth

    The rapid growth of the tourism industry is a reflection of the

    region's booming and diversified economies. Economic growth has ranged

    between an average of 6% to 9% in the last decade, in contrast to 3% to 4%

    growth achieved by the rest of the world. Only the industrialized countries of

    Australia, Japan, and New Zealand show a lower rate of growth than the rest of

    the region. China, which has achieved double-digit growth over the last 5 years,

    is poised to become one of the world's largest economies and surpass Japan in

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    the next decade. The region is expected to maintain its growth at a rate between

    6% to 8% over the next decade (IMF 1996b).

    Strong economic growth in Asia is attributed to a focus on

    market reforms, export oriented industries, stable currencies, diversification of

    the economy, and massive injection of foreign capital. Billions of dollars are

    being poured into the tourism infrastructure to accommodate a burgeoning Asian

    tourism industry. This has intensified trade, investment, and travel within the

    region and with the rest of the world. Asian governments have also sought to

    avoid extremes of inflation and unemployment, and are keeping budget deficits

    small or running surpluses.

    OBJECTIVE OF THE STUDY

    To promote and improve the standard and quality of tourist movementin India.

    To reward and recognise, persons and organisations working in thefield of tourism.

    To provide medical insurance and other welfare schemes to tourismrelated persons.

    To collaborate with tourism related industries like hotels for mutualbenefit.

    To establish a printing and publishing house or otherwise bring outperiodicals, magazines and books.

    To engage in charitable and social service activities of every kind tohelp the poor, needy, aged, ill, backward and weaker sections of thegeneral public without discrimination of religion, caste, creed or sex.

    To promote healthy relationship among individuals who are activelyengaged in tourism related business through useful interaction,organising regular meetings and cultural and social activities.

    To set up educational institutions and other institutions which create an

    environment for offering various courses in tourism and get

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    affiliation/approval from University/Universities or other institutionsfor conducting such courses.

    ARTICLE ANALYSIS

    Laszlo Horvath, founder of ActiveMedia, a global online search,

    advertising and media agency and a digital marketing authority, and former

    strategic consultant to American Online (AOL) will next month deliver a

    workshop on search engine maximisation to ADTA's stakeholders, partners and

    marketing professionals within the Travel and Tourism Agencies Council

    (ATTAC).

    Horvath, a much sought-after international speaker on online marketing,

    branding, internet strategy and advertising, will guide Abu Dhabi's tourism

    professionals on ways to increase and upgrade their knowledge of search engines

    as product search and visibility tools on the information super highway.

    The Hungarian-born Harvard Business School graduate and founder of

    CEO Clubs International, who uses his award-winning company to place his

    clients on top of search engines' results, says increasingly tourists are now

    relying more on search engines to find and buy their travel products.

    "The touch point for new customers is not a company's website: it is the

    result pages of the search engines," said Horvath. "I hope to show Abu Dhabi's

    tourism professionals how to improve their digital footprint and increase their

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    search engine optimisation. "It is not enough to have a website on the internet, it

    also has to be visible."

    Horvath added that many businesses are not yet aware of the importance

    of search engines, their benefits and ways of maximising their business digitally.

    "Companies should use search engines to drive web traffic to their

    website, increase sales locally and internationally to improve revenues, as well

    as learn to control and protect their digital footprint and reputation on 'alien

    territory'," he said. "In essence we will focus on turning websites from cost

    centre to profit generators by increasing visibility, sales and ultimate profit."

    Horvath's workshop, part of a Business Breakfast Briefing programme

    launched by ADTA's Professional Development Team, will be held on May 10.

    "This course is quite a coup for ADTA and the industry. To learn from a

    speaker of Laszlo's calibre is an opportunity the industry's marketing, sales and

    public relations professionals would be remiss to forego. We are pushing the

    boundaries with our breakfast sessions touching on issues which not only

    improve the industry's service offering but its ability to effectively communicate

    with, and sell to, the end-user. These are briefings with a distinct business ROI,"

    said Paul Ram Prakash, ADTA's Industry Professional Development Manager.

    BY ETN STAFF WRITER | APR 26, 2010

    The worlds favourite website for men, www.AskMen.com, recently

    released its list of "Top 29 Cities for Men 2010," in which Cape Town was voted

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    sixth, beating the likes of party capitals Buenos Aires, San Francisco, and

    Chicago.

    Each year Askmen.com profiles the best cities worldwide for men

    to live, work, and play in. Their formula takes into consideration the weather,

    outdoor activities on offer, the amount of professional opportunities, and the cost

    of living, nightlife, and dating.

    Cape Town Tourism CEO Mariette du-Toit Helmbold said that

    Cape Town has been winning many top accolades of late, but what is more

    impressive is the consistency with which the city wins: Cape Town iscontinuing to make an impact internationally. It makes me incredibly proud that

    the Mother City is consistently named one of the top ten cities in the world. For

    a small city, on the very tip of the African continent, thats a huge achievement!

    BY ETN STAFF WRITER | APR 22, 2010

    In an initiative to better promote travel to the Seychelles

    archipelago, the four-and-a-half-hour flight to the holiday island for Middle East

    travelers, just got more enticing. Emirates Holidays, the tour-operating arm of

    Emirates Airline, has launched special packages to the Seychelles. This

    promotion, which began this month in April and will last up to the end of July, is

    offering up to a 50 percent discount with selected resorts.

    The special packages target markets with high potential such as

    United Arab Emirates, Bahrain, Qatar, Oman, Kuwait, Saudi Arabia, Lebanon,

    Jordan, Greece, and Turkey. The local resorts participating in this operation are

    Constance Ephelia Resort of Seychelles, Le Meridien Fishermans Cove, Hilton

    Northholme Resort & Spa, Four Seasons Resort Seychelles, and Banyan Tree

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    Seychelles. Omar Ramtoola, Emirates manager for the Seychelles and the

    Indian Ocean Islands, stated: This year, the airline stepped up its frequencies to

    the island, providing more flexibility and convenience to holiday-makers. We

    also announced that we would enhance our efforts to promote the island within

    our network. This is exactly what we are doing through this promotion.

    John Felix, senior vice president of Emirates Holidays, stated:

    The archipelago is a fantastic tourist product. We believe that we need to

    explore new markets, and this explains why we have chosen the above countries.

    The Emirates Holidays team will engage in an important marketing effort to

    push the special packages. We are very confident that this initiative will bring

    results.

    Alain St. Ange, the Seychelles director of tourism marketing said

    that the Seychelles was supportive of the effort being launched by Emirates. "We

    are but four-and-a-half-hours away from the Middle East, and we remain the

    idylic neighbor for Middle East travelers. The new drive by Emirates now opens

    new possibilities for Seychelles," said Alain St. Ange.

    From the start of its operations to Seychelles in January 2005,

    Emirates has promoted the island destination throughout its network. Every year,

    Emirates Holidays brochure A World of Choice dedicates a prominent part

    to the destination.

    Emirates Holidays is the largest wholesale tour operator in the

    Gulf and the Middle East. It offers flexible, affordable, and quality holidays to

    leisure destinations within Asia, Australasia, Africa, the Indian Ocean, the

    Middle East, Europe, and North America.

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    Y ETN STAFF WRITER | APR 14, 2010

    UNWTO and the government of the principality of Andorra have

    agreed to organize a leading global tourism forum during the first quarter of

    2011.

    The announcement was made jointly by UNWTO secretary-general,

    Taleb Rifai, and the minister of economy and finance of Andorra, Pere Lpez,following the meeting of the board of trustees of the UNWTO Themis

    Foundation held on April 12 in Andorra la Vella.

    This event, to be held in close collaboration with other key

    international partners and stakeholders, aims to bring together high-level

    representatives of the tourism public and private sectors and other global leaders

    so as to provide the industry with strategic insights and guidance into the

    challenges lying ahead.

    The forum also constitutes a milestone in the growing cooperation

    between UNWTO and the government of Andorra. UNWTO and Andorra have a

    close institutional relation. The UNWTO Themis Foundation, sponsored by the

    government of Andorra and with its headquarters in Andorra la Vella, is the

    operational arm of UNWTO for implementing its program of work in the field of

    education, capacity building, training, strategic research, and networking.

    Further joint programs include: the creation of a Tourism

    Observatory in Andorra; the development of a Mountain and Snow Tourism

    Knowledge Centre; the development of a tourism and training program at the

    University of Andorra; and other consolidated activities such as the practicum

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    internship program for UNWTO member states officials, as well as other

    specialized training courses.

    Wednesday, August 16, 2006

    Indian Tourism industry is one of the most important export

    industries of the country. Although the international tourist inflow is relatively

    low, India has found tourism emerging as an important sector of its economy.

    Tourism yields substantial foreign exchange for India. It is turning into

    a volume game where a large number of participants are contributing to the

    revenue of the industry. Segments such as hotels, tour operators, airlines,

    shipping etc., are significant contributors to this revenue.

    With lot of imagination and ideas the Indian tourism sector is

    gathering momentum and is set to have not only large numbers of foreign

    tourists but also make a big share in the countrys Gross Domestic Product

    ( GDP ). Recent statistics have revealed that during the first quarter of 2006, the

    performance of the tourism industry has been very encouraging which has

    registered an 11% increase in foreign tourist arrivals.

    RNCOS recent market research report, Indian Tourism IndustryOutlook ( 2006 ) draws a colorful picture about the future of Indian tourism as

    its share of employment is expected to account 10%, including self-employment.

    According to the market researchers, in 2006, the total in-bound

    tourists were 1.28Mn while the same was 1.14Mn in 2005. The resulting foreign

    exchange earnings were as high as 12% of an amount of $1,780Mn.

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    Besides giving statistical details the report, Indian Tourism Industry

    Outlook ( 2006 ) discusses about the significant role that the government has

    for the growth of the Indian Tourism industry. It also tells what key factors play

    in pushing this industry.

    The market research report has a separate section on opportunities,

    major challenges and emerging trends and changes that face the tourism

    industry. The report also gives an in-depth analysis of the present situation and

    future prospects of the Indian tourism industry.

    FINDING AND CONCLUSION

    Tourism in India has received a major boost in the past decade since

    the Indian Government realized the great potential of tourism of India duringvacations. Tourism of India during vacations has grown by leaps and bounds

    with a great influx of tourists from throughout the world who have been

    irresistibly attractive to the travelers.

    India has the right tourism potential and attractions to captivate all

    types of tourists whether it is adventurous tour, cultural exploration, pilgrimages,

    visit to the beautiful beaches or to the scenic mountain resorts, Tourism of India

    has it all for you.

    Travel through Indian states and cities brings to light, the cultural and

    the geographical richness of India. We provide you a glimpse to the richness of

    tourism in India with information on all the major tourist destinations of India

    and tourism services of India that will take care of all your problems while you

    are in India.

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    http://business.mapsofindia.com/india-gdp/industries/tourism.html

    http://www.iloveindia.com/economy-of-india/tourism-industry.html

    http://www.ameinfo.com/228926.html

    http://www.eturbonews.com/15755/cape-town-voted-sixth-top-city-men-

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    http://www.eturbonews.com/15703/middle-east-becomes-more-

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    http://www.traveldailynews.com/pages/show_page/14797-Tourism:-The-

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