ADITYA MONDAL Final Report (NEW)Print Out.....................

8/3/2019 ADITYA MONDAL Final Report (NEW)Print Out.....................

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A PROJECT REPORT ON

EQUITY, COMMODITY & CURRENCY ARE BETTER WAY OF

INVESTMENT IN RECENT ERA.

THE STUDY WAS CONDUCTED FROM 1

st

OF JUNE 2011 TO 20

th

OFAUGUST 2011

AT

RELIGARE SECURITIES LTD, KOLKATA

By

ADITYA MONDAL

COMPANY GUIDE FACULTY GUIDE

MR. NILADRI SENGUPTA Prof. SUJIT MUKHERJEE

RELIGARE SECURITIES LTD HOD (MARKETING DEPARTMENT)

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BIMS, KOLKATA

ACKNOWLEDGEMENT

First and foremost, I would like to thank and express my

gratitude toReligare Securities Limitedwhich is a leading organization in

Stock & Commodity trading, for giving me the opportunity to work in their

esteemed organization.

I express my sincere gratitude to my faculty guide Mr. SUJIT

MUKHERJEE of BHAVANS INSTITUTE OF MANAGEMENT SCIENCE

Kolkata, for helping me and providing me with useful information. Interacting

with him I learnt basics of the security and technical analysis and I am sure the

knowledge imparted will go a long way in enriching my career. I would also

like to thank Mr. Subarno Saha ,Branch manager , Religare Securities ltd

South City Branch for providing me this wonderful opportunity to undergo

my summer internship in their division. Along with my mentor, I would like togive my sincere thanks to my project guide Mr. Niladri Sengupta. The success

of this project also depends on the encouragement and guidelines provided by

him. I take this opportunity to express my gratitude for all the opportunities,

time and help he gave me.

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Big thanks to BHAVANS INSTITUTE OF MANAGEMENT SCIENCE for

providing me with adequate knowledge for the successful completion of this

project. I would also like to thank all friends, seniors and other faculty member

of the institute who helped me in some way or the other in completing the

project. Last but not the least I would like to thank my family without whose

support and motivation this project could not have been completed.

Table of contentSL. NO TITLE Page No

1. Executive Summary 4

2. Industry Profile 7

3. Company Profile 8

4. Organization structure 12

5. Religare Joint venture 13

6. Religare Diversification 14

7. Competitor 16

8. Services offered to customers 18

9. Product 19

10. SWOT 21

11. STP 23

12. Technology used 24

13. Religare Proposal 24

14. Consumer behavior 25

15. Objective 26

16. Methodology 27

17. Introduction to stock market 28

18. BSE Indices 30

19. S&P CNX (NIFTY) 33

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20. INDICES 34

21. NSE INDEX as on 16th September 36

22. BSE INDEX as on 16th September 38

23. ANNEXTURE 4024. REFERENCE 57

Executive Summary

This training has been the simulation of the real life

situations in the corporate world. It has added value to the concepts

learnt inside the four walls of our campus. After all, being in the

textbooks for the last few years no one wasnt prepared for anything

like this. Concept learned in the classroom, information got about the

corporate or even the best of the books of management cannot

compensate the first hand working experience gone through. Religare

Securities Limited which deals in securities, it has added new real life

learning as in how to deal with customers, how to talk with them,

corporate ethics etc. A thorough interaction with the consumers about

different aspects like reason for investment, risk and return factor and

why indices etc, enabled to gain idea as to why they are using them

and for what purpose. The interaction with consumers gave the

opportunity to understand their preference and they reason for their

selection? As the company deals in shares and securities, making ofthe client essentially depends on the sense of familiarity and trusts

that branding can create with customers .Analysis was conducted on

whether the company is able to provide what it promises to its client

or is providing more then what it promises, at the same time client

behavior towards the product and service offered to them was also

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This project will envision about the stock market and its indices in

general. The objective of my project is to understand the Importance

of indices in the equity market along with selling financial services.

This project has been a great learning experience; at the same time it

gave enough scope to implement ones ability. The whole project can be

divided into two parts:

First part of the project portrait an image of Religare as a company

showing its venture capital and types of product offered by them. It

also gave an insight about the importance of Demat account which is

necessary for dealing in stock market and dealing in the indices. The

charges (Brokerage plans) for trading in the Religare securities

limited and different competitors has also been discussed.

Second part of the project give an insight about the stock market,

when it all started and the importance of Indices in the broking

industry as well as in the concern economy along with this it also

shows how indices work, what are the uses of indices, why is i t

necessary at all. It also throw some light on the different methods

used in computing the indices along with type of method used for

computing Sensex and Nifty. This report is purely based on whatever

learned and gathered through internet and practical work.

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Work done at Religare

As an intern, I have carried out research to track different variables for

different financial companies and Religare has the edge over most of the

companies. I went for the field work, spoke to customers and tracked their

investment pattern to help them suggest the kind of financial product they should use according to their risk appetite. Adding to this, I have been

communicating with different types of customers through various media,

including client visits and tele calling who fall under the space for this project.

My job there was to advise the client to take the suitable products offered by the

company which suit them the best, in order to make investing easier for them. I

have also worked as a part of sales force of the company and sold De-mat

account. I have been talking to existing and potential clients of the company

over the phone, asking for an appointment following which there will be client

visit. In the visit the main focus would be to convince the clients to do

business with the company and telling them about the benefits provided by

the company. I have concentrated on existing as well as prospect clients

trying to know their opinion about their association with different financial

firms. Interaction with the clients helped to know the image of the company in

the minds of the customers.

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INDUSTRY PROFILE

A Depository facilitates holding of securities in the electronic form and enables

securities transactions to be processed by book entry by a Depository Participant

(DP), who as an agent of the depository, offers depository services to investors.

According to SEBI guidelines, financial institutions, banks, custodians

stockbrokers, etc. are eligible to act as DPs. The investor who is known as

beneficial owner (BO) has to open a demat account through any DP for

dematerialization of his holdings and transferring securities. There are two

depositories operating in India i.e. NSDL & CDSL

NSDL

The first depository in India established in August 1996 and promoted by

institutions of national stature responsible for economic development of the

country has since established a national infrastructure of international

standards that handles most of the securities held and settled in

dematerialized form in the Indian capital market

CDSL

Bombay Stock Exchange Limited (BSE) promoted CDSL jointly with leading

banks such as State Bank of India, Bank of India, Bank of Baroda, HDFC

Bank, Standard Chartered Bank, Union Bank of India and Centurion Bank.

CDSL was set up with the objective of providing convenient, dependable

and secure depository services at affordable cost to all market participants.

Some of the important milestones of CDSL system are:

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CDSL received the certificate of commencement of business from SEBI in

February 1999. Settlement of trades in the demat mode through BOI

Shareholding Limited, the clearing house of BSE, started in July1999.All

leading stock exchanges like the National Stock Exchange, Calcutta Stock

Exchange, Delhi Stock Exchange, The Stock Exchange, Ahmedabad, etc

have established connectivity with CDSL.

COMPANY PROFILE

Religare is a financial services company in India, offering a wide

range of financial products and services targeted at retail investors, high networth individuals and corporate and institutional clients. It is promoted by the

promoters ofRanbaxy Laboratories Limited. As on September 30, 2007 it

operated from 6 regional offices and 40 sub-regional offices and had

presence in 392 cities and towns controlling 1,217 locations managed by it

and its Business Associates all over India, as well as a representative office in

London. While the majority of offices provide the full complement of services,

it also has dedicated offices for its investment banking, institutional

brokerage, portfolio management services and priority client services.

The company has divided its product and service offering

under three broad client interface categories: Retail Spectrum, Wealth

Spectrum and Institutional Spectrum.

Retail Spectrum covers equity brokerage services,

commodity brokerage services, personal financial services (financial planning

for the retail investor, including the distribution of mutual funds, savings

products, life insurance and initial public offerings (IPOs) and personal

credit (personal loans services (PLS) and loans against shares (LAS).

Historically, the service offered in this spectrum has been the most substantial

part of its business. Retail Spectrum services in India are being offered through

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a network of 1,217 Business Locations spread across 392 cities and towns and

also through our online platform, www.religareonline.com , which is being

developed as an integrated portal to offer financial and other services. Business

Locations include intermediaries, or its Business Associates, who deliver a

standard quality of service offering on the basis of a pre-determined

revenue sharing ratio for the business generated through them. Retail

Spectrum focuses on clients who keep less than Rs. 2.5 million on a

continuing basis, in the form of either equity trading account margin, mutual

fund investment, portfolio management investments or insurance premiums

paid up. It has also increased its local commodity locations (or mandis)

from 42 as of March 31, 2007 to 50 as of September 30, 2007 in order to

expand retail commodity brokerage services.

Wealth Spectrum covers products and services which are geared to

service high net worth individuals and provide wealth advisory services

(on an asset allocation model), PMS (discretionary equity investments),

priority client equity services (non-discretionary equity trading services), art

initiatives (an art fund which we intend shortly to launch as an investment

diversification product) and international equity investment advisory

services. The firm has entered into an exclusive arrangement with Wall

Street Electronic, Inc., a New York broker-dealer, to give Indian clients

access through it to U.S. markets. Wealth Spectrum focuses on clients who

keep at least Rs. 2.5 million on a continuing basis or more in the form of

equity trading account margins, mutual fund investments, portfolio

management investment or insurance premiums paid up.

Institutional Spectrum covers products and services which cater under one

service offering to corporate and institutional clients, including domestic

mutual funds, FIIs, banks and corporate customers. The Institutional Spectrum

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provides services to the institutional investor community through institutional

brokerage and investment banking services. We also link corporate clients with

a transaction advisory group, which consists of account managers

through whom institutional clients are able to access the full range of our

services.

VISION

"To be the leading emerging markets financial services group driven by

innovation, delivering superior value for all stakeholders globally".

MISSION

PROVIDING COMPLETE FINANCIAL CARE DRIVEN BY THE CORE VALUES OF

TRANSPERANCY AND DILIGENCE

BRAND ESSENCE

Core brand essence is Diligence and Religare is driven by ethical andDynamic processes for wealth creation

DIRECTORS OF RELIGARE SECURITIES LTD

CHAIRMAN:- MR. HARPAL SINGH

MANAGING DIRECTOR:- MR. SUNIL GODHWANI

DIRECTOR:- MR. VINOD KUMAR KAUL

DIRECTOR:- MR. MALVINDER MOHAN SINGH

DIRECTOR: MR. SHIVENDER MOHAN SINGH

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RELIGARE SECURITIES LTD

Member of National stock exchange of India and Bombay stock exchange of

India and depository participant with national securities depository limited

(NSDL) and central depository services limited (CDSL). A SEBI approved

portfolio manager.

RSL provides platform to all segments of investors to leverage the immense

opportunity offered by equity investing in India either on their own or through

managed funds in portfolio management.

The A.R.N NO. Of Religare securities limited are 33764. The A.R.N NO. It is

required by the brokers who deal on behalf of the investors or sell the mutual

funds of different companies present in the market.

THE RELIGARE EDGE

Diverse offerings

Dynamic management team

State of the art technology

Vast distribution and reach

Robust brand recognition

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Synergistic partnerships

Innovative initiatives

Pan India footprint

Powerful research and analytics supported by a pool of highly skilled

research analysts

Ethical business practices

Single window for all investment needs through your unique CRN

Organization structure

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RELIGARES JOINT VENTURES

AEGON RELIGARE LIFE INSURANCE

RELIGARE MACQUARIE WEALTH MANAGEMENT COMPANY

VISTAAR RELIGARE- THE FILM FUND

MILESTONE RELIGARE-PRIVATE EQUITY FUND

GROUP COMPANIES OF RELIGARE

FORTIS HEALTHCARE LTD

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SUPER RELIGARE LABORATORIES LTD

RELIGARE WELLNESS LTD.

RELIGARE TECHNOVA LTD.

Religare diversification

Religare Finvest Limited

Lending and Distribution business

Religare Finance Ltd.

Capital Market Financing

Religare - Milestone

JV with Milestone Capital to manage a healthcare and education fund

Vistaar Religare Capital Advisors Ltd.

JV with Vistaar Entertainment Ventures for film fund

India's first ever film fund

Religare Insurance Broking Limited

Life Insurance Broking Business

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Non-Life Insurance Broking Business

Religare Arts Initiative Limited

Business of Art

Art Gallery

Art Advisory

Religare Macquarie Wealth Mgmt. Ltd.

JV with Macquarie for Wealth Management Business

Religare Venture Capital Limited

Private Equity and Investment Manager

Religare Capital Markets Limited

PE and M&A Advisory

Institutional Broking

Investment Banking

Religare AMC Limited

Asset Management Business

Portfolio Management

Religare Commodities Limited

Commodity Broking Business

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AEGON Religare Life Insurance Co. Ltd.

Life Insurance Company JV with Aegon(26%) Religare (44%), and Bennett &

Coleman (30%)

Religare Securities Limited

Retail Equity Broking

Online Investment Portal

Depository Services

COMPETITORS

There are several financial securities companies playing their roles in Indian

equity market but Religare faces competition from these few companies.

INDIA BULLS: They are fast in implementation of orders and real-time

quotes. Good rate of brokerage is their plus points, over and above

Relationship Manager Responsiveness. Receiving funds from them is the worst

part of their customer Service. They do not care to reply to your queries, complaints

and client instructions

KOTAK SECURITIES: Kotak Securities are generally good, but they do not

allow more than 25 scripts at a time. You have to shut down one screen to open the

other. The computer programme is a bit more cumbersome than others. Brokerage

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rate is higher. No special benefit in having online trading a/c. with them. However,

their Biggest plus point is daily Trading Calls. Their batting average is higher.

HDFC SECURITIES: HDFC securities are good as we have banking a/c with

them and the payment gateway enables immediate transfer of funds either way.

Order placement for buy or sell is time consuming as it takes longer time compared to

other Online trading brokers . Excellent security feature of a bank is the greatest

safety for dealing with them. DP charges are higher. It looks into the bank a/c.

balance before Placing purchase orders . That way it saves on interest on funds not

used till order is executed.

ICICI DIRECT: ICICI direct is par excellence compared to others except that

they do not provide Online Real time TICKER Trading. If this feature is enabled,

then nobody could beat it the most user friendly company . All facilities of trading in

equities, MFs and now Post Office Savings are a dream of investor of any category.

However, the order execution is a weak link in their system. Perhaps huge number of

customers accessing their servers slows down the operations. May be they can think

of having Mirror Sites or similar to reduce the burden on limited access. It needs

funds earmarked for trading from the savings/current a/c held with the bank.

SHARE KHAN: Share khan is an Intuitive Trading place to deal in shares:

both cash and derivatives. You can go on adding scripts and customize your

trading. All de-mat data and buying selling obligations etc are available on the

report screen.

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Envisaged Group Structure RELIGAREs

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PRODUCTS

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Equity and derivatives: Trading platform for equities and equity

derivatives on NSE and BSE- the Company has a reach of over 1500 locations in

the country to cater to retail and high net worth individuals. The branches

constitute of self-owned hubs and franchise/sub broker through whom the business

is sourced.

Commodities: Trading platform for commodities on NCDEX and MCX-

Commodity trading Facility is provided to all the clients at all the centers and

location. The company is planning to establish itself as a leading research centre for

commodities market in the country.

Distribution:Distribution of retail finance products Mutual Funds and IPOs.

The group is empanelled with all the Fund Houses in the country to sell their

Mutual Fund and NFOs using the retail network. IPOs selling is undertaking from

all the branches of the company. Portfolio Management Service (PMS): The share

company takes a lump sum amount from their customers and trade with thatmoney in their own account by the help of a knowledgeable and experienced

fund manager.

Investment Banking:An Investment Bank is a financial institution that deals

with raising capital, trading in securities and managing corporate mergers and

acquisitions. Investment banks profit from companies and governments by raising

money through issuing and selling securities in the capital markets (both equity, bond)

and insuring bonds (selling credit default swaps), as well as providing advice on

transactions such as mergers and acquisitions. At Religare Securities Ltd,

Investment Banking business is dedicated to providing corporations, entrepreneurs

and investors, the highest quality independent financial advice and transaction

execution.

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Insurance (ULIP):Unit linked insurance plan (ULIP) is life insurance solution

that provides for the benefits of risk protection and flexibility in investment. The

investment is denoted as units and is represented by the value that it has attained

known as Net Asset Value (NAV).The policy value at any time varies according to the

value of the underlying assets at the time. In a ULIP, the invested amount of the

premiums after deducting for all the charges and premium for risk cover under

all policies in a particular fund as chosen by the policy holders are pooled together

to form a Unit fund. A Unit is the component of the Fund in a Unit Linked Insurance

Policy. The returns in a ULIP depend upon the performance of the fund in the capital

market.

Loan:A Loan is a type of debt. It entails the redistribution of financial assets over

time, between the lender and the borrower. In a loan, the borrower initially receives

or borrows an amount of money, called the principal, from the lender, and is

obligated to pay back or repay

an equal amount of money to the lender at a later time. Typically, the money is paid

back in

regular installments, or partial repayments; in an annuity, each installment is

the same amount.

Financial advisory services: Investment and trading advisory services to its

clients based on technical, fundamental and market research- The Company has one

of the best fundamental research and technical analysis teams in the company. It

releases reports based on fundamental research of industries, sectors, companies and

individual stock to our clients on a basis. The technical research team gives the clients

recommendations using charting tools like Falcon and Meta stock. Comprehensive

reports on volume breakouts, delivery reports and F&O open interest positions are

given to all the clients.

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SWOT OF RELIGARE SECURITIES

LTD(RSL)

Strengths:

No annual maintenance charge for online broking services

Diverse portfolio under one roof

Offer one of the lowest brokerage

Best equity research team

No Stamp duty

Company having young management team which consists of very talented

and knowledge professionals from different fields

Highly user friendly trading website with full of intelligent tools

Company has innovative products and services

Company is unaffected in this global recession which shows companys never

say die sprits. It means company is armed with proper resources to fight

any adverse situation

Companys research team provides tremendous research calls to their

clients which almost hits and generates level of satisfaction to clients

Weakness:

Website is not updated

Investors are not completely aware of Religare Securities Limited, so the brand

value of the company not yet created

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The market share of the company in commodity and equity market in

terms of turnover is not significant

Customers are not satisfied irresponsibility of the RM

OPPORTUNITY:

Religare is coming up with their own Banking

Religare is changing working culture drastically which might lead more

satisfied customers and employees

The growth of capital market is very high. Investors are now ready to investtheir money in this market because the return is much higher compare to

other place for investment, so they are ready to bear risk factor associated

with it. It means volume will increase year by year in this sector

Threats:

Cut throat competitions

Awareness of the company is still not there in public.

High volatility in the market

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Segmentation, Targeting and

Positioning

Segmentation:

Branch:South City

Reason for choosing south city as the branch

Potential New entrance

Existing investor

Brand switcher opportunity

Targeting:

High middle class income people

Posh resident near by which will bring huge potential customer

Positioning:

Positioning the branch and the brand as the best alternative available there

Offering the mix of all the financial services excluding personal, home and

education loan

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TECHNOLOGY

Odin , used for trading purpose

LD, back office data entry

FAST TRADE , used for trading purpose

AXIS, used for back office purpose

RELIGARE PROPOSAL

No DP a/c opening charges

Trading a/c opening charges 500

Free sms alert facility

Free technical calls provided

Online and offline facility

No charges for courier services

Brokerage 0.015% as intraday basis

Brokerage 0.15% as delivery basis

No DP incoming charges

Online and offline transaction confirmation everyday

Full back office support

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Special technical person support

Full guidance by dealer and managers

Account opening within 3 days

15. T+15 day facility

CONSUMER BEHAVIOR

The consumer want to invest with a long term strategy rather than short

term in equity market

As silver is rising everyone wants to work in silver

Consumer dont want to keep huge money as margin

Many consumers are still waiting for another correction to happen in the

market at that time only they will invest

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OBJECTIVES

THE RELIGARE SEURITIES LIMITED is a share trading firm and objective of this

project is to understand the importance of Indices in equity market. The training also include

making public aware of the share trading, de mat account and selling financial services. The

analysis of different indices and the method of constructing those indexes is also the part ofthe project. The type of product and services offered by Religare is also being emphasized

upon.

Analysis of the various Indices

To improve customer acquisition and retention

To know the most prominent types of indices in India

Mapping up potential customers for Religare securities ltd

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METHODOLOGY

Collection of data is throughPrimary Research andSecondary Research.

Primary Research:Primary research includes qualitative research, in which

direct approach will be used; one of the method will be interview

Telephonic interviewing: This method will include calling a number of

samples, and asking them a series of questions, about their interests

in investment and trading. Here, no fixed questionnaire was prepared,

samples were questioned according to their profile

Personal interviewing: This method includes different ways of

interviewing respondents face to face at their place. At first the respondent

would be asked about their investment and then the conversation would

continue according to their requirement which emerge during the interview

Secondary Research: There are various ways of collection of secondary data,

in this project intranet and internet method is being used

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Intranet : information regarding the various financial services like

equity, commodity, mutual funds, portfolio management services,

insurance etc and information about the company was gather through

the internal website of Religare

Internet database: information accessed and searched on the

internet, which will help to locate proper information about the

Market and the Indices

Introduction to stock market

Its ironical that something as huge as a stock market which should be stable

as it represents the economy of a nation, is actually extremely volatile since it is

driven more by the sentiments of the people Stock Market is a place where the stocks

of a listed company are traded. A single figure that sums up the overall performance

of the market on a daily basis is the Stock Index. A good Stock Index captures the

movement of the well diversified and highly liquid stocks. For a lay man it is the pulse

rate of the economy. Index movements reflect the changing expectations of the stock

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market about future dividends of the corporate sector. The index is calculated by

finding the weighted average of the prices of the most actively traded companies in

the market, where the weights are generally in proportion to the market capitalization

of the company.

A stock index is generally a portfolio of stocks, bonds or other kinds of investments

which are used to represent either segments of an exchange or the whole exchange.

One of the most common ways to understand a stock index is to have a look at the

composition of the stocks it represents. Generally, the set of rules require the stocks to

satisfy certain criteria, such that.

All the investments in the index are subject to selection

Includes calculations and rules for weighting of the index components

Provides specific instructions for adjustments to maintain consistency

But when and where did it all started?

Stock Exchanges as a centre for trading were established as early as the 16th

century. In Antwerp, a major financial hub in Belgium, traders gathered together in

1531 to speculate in shares and commodities. This was the world's first Stock

Exchange. London and Paris set up Exchanges sometime near the end of the 17th

century. Close to hundred years later, in 1792, the New York Stock Exchange (NYSE)

was established, which is still one of the worlds most powerful exchanges today. The

reason for establishment was primarily the need for financing businesses and for

providing returns for the finances.

In India, the Stock Exchange, Mumbai, was established in 1875 as "The Native Shareand Stockbrokers Association" (a voluntary non-profit making association) and is now

popularly known as the Bombay Stock Exchange (BSE). The other major exchange is

the National Stock Exchange of India Limited (NSE) and was incorporated in

November 1992. Combined the two trading zones are responsible for 99.9% of the

trading done in India.

Types of Indexes available:-

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Broad-Market Index: This consists of all the large, liquid stocks of the

country and becomes the benchmark for the entire capital market of the

country. An example for this is the S&P CNX 500

Specialized Index: We can either have Industry or Sector specific Index for any

particular sector of the economy which then serves as the benchmark for that

particular industry or we can have an index for the highly liquid stocks

Taking an example for an industry specific index we have the S&P Banking Index

which is a capitalization-weighted index of 26 domestic equities traded on the New

York Stock exchange and NASDAQ, the stocks in the Index are high-capitalization

stocks representing a sector of the S&P 500. Similarly, The S&P CNX Nifty is a

relevant example for an index composed of highly liquid stocks.

BSE INDICES

For the premier stock exchange that pioneered the securities transaction

business in India, over a century of experience is a proud achievement. A lot has

changed since 1875 when 318 persons by paying a then princely amount of Re. 1,

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became members of what today is called Bombay Stock Exchange Limited (BSE).Over

the decades, the stock market in the country has passed through good and bad

periods. The journey in the 20th century has not been an easy one. Till the decade of

eighties, there was no measure or scale that could precisely measure the various ups

and downs in the Indian stock market. BSE, in 1986, came out with a Stock Index-

SENSEX- that subsequently became the barometer of the Indian stock market. The

launch of SENSEX in 1986 was later followed up in January 1989 by introduction of

BSE National Index (Base: 1983-84 = 100). It comprised 100 stocks listed at five

major stock exchanges in India - Mumbai, Calcutta, Delhi, Ahmedabad and Madras.

The BSE National Index was renamed BSE-100 Index from October 14, 1996 and

since then, it is being calculated taking into consideration only the prices of stocks

listed at BSE. BSE launched the dollar-linked version of BSE-100 index on May 22,

2006.

SENSEXtoday is widely reported in both domestic and international markets through

print as well as electronic media. It is scientifically designed and is based on globally

accepted construction and review methodology. With a view to provide a betterrepresentation of the increasing number of listed companies, larger market

capitalization and the new industry sectors, BSE launched on 27th May, 1994 two new

index series viz., the 'BSE-200' and the 'DOLLEX-200'. Since then, BSE has come a

long way in attuning itself to the varied needs of investors and market participants. In

order to fulfill the need for still broader, segment-specific and sector-specific indices,

BSE has continuously been increasing the range of its indices. BSE-500 Index and 5

sectoral indices were launched in 1999. In 2001, BSE launched BSE-PSU Index,

DOLLEX-30 and the country's first free-float based index - the BSE TECk Index. .

Since September 1, 2003, SENSEX is being calculated on a free-float market

capitalization methodology. The 'free-float market capitalization-weighted'

methodology is a widely followed index construction methodology on which majority

of global equity indices are based; all major index providers like MSCI, FTSE,

STOXX, S&P and Dow Jones use the free-float methodology.

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Right from early nineties, the stock market witnessed heightened activity in terms of

various bull and bear runs. In the late nineties, the Indian market witnessed a huge

frenzy in the 'TMT' sectors. More recently, real estate caught the fancy of the

investors. SENSEX has captured all these happenings in the most judicious manner.

One can identify the booms and busts of the Indian equity market through SENSEX.

As the oldest index in the country, it provides the time series data over a fairly long

period of time (from 1979 onwards). Small wonder, the SENSEX has become one of

the most prominent brands in the country. As of 21 April 2011, the market

capitalization of SENSEX was about 29,733 billion (US$660 billion) (42.34% of

market capitalization of BSE), while its free-float market capitalization was 15,690

billion (US$348 billion).

BSE disseminates information on the Price-Earnings Ratio, the Price to Book Value

Ratio and the Dividend Yield Percentage on day-to-day basis of all its major indices.

The values of all BSE indices are updated on real time basis during market hours and

displayed through the BOLT system, BSE website and news wire agencies.

All BSE Indices are reviewed periodically by the BSE Index Committee. This

Committee which comprises eminent independent finance professionals frames the

broad policy guidelines for the development and maintenance of all BSE indices. The

BSE Index Cell carries out the day-to-day maintenance of all indices and conducts

research on development of new indices.

Due to is wide acceptance amongst the Indian investors; SENSEX is regarded to be

the pulse of the Indian stock market. As the oldest index in the country, it provides the

time series data over a fairly long period of time (From 1979 onwards). Small

wonder, the SENSEX has over the years become one of the most prominent brands in

the country.

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S&P CNX Nifty

The Standard & Poor'sCRISILNSEIndex 50 or S&P CNX Nifty nicknamed Nifty

50 or simply Nifty (NSE:NSEI),is the leading index for large companies on the National

Stock Exchange of India. The Nifty is a well diversified 50 stock index accounting for 23

sectors of the economy. It is used for a variety of purposes such as benchmarking fund

portfolios, index based derivatives andindex funds. Nifty is owned and managed by India

Index Services and Products Ltd. (IISL), which is a joint venture between NSE and CRISIL.

IISL is India's first specialized company focused upon the index as a core product. IISL has a

marketing and licensing agreement with Standard & Poor's.

The S&P CNX Nifty covers 23 sectors of the Indian economy and offers investment

managers exposure to the Indian market in one portfolio. The S&P CNX Nifty stocks

represent about 60% of the total market capitalization of the National Stock Exchange (NSE).

The index is a free float market capitalization weighted index. From inception, the index used

full market capitalization as weight assigned to different constituents. From June 26, 2009,

the index is computed based on free float methodology. As of November 2010, top four

scrips in the index (Reliance Industries, Infosys Technologies, ICICI Bank and Larsen &

34
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Toubro) account for about one third of the weight in the index whereas the top eight scrips

account for about half the weightage in the index.

The base period for the S&P CNX Nifty index is November 3, 1995, which marked the

completion of one year of operations of NSE's Capital Market Segment. The base value of theindex has been set at 1000, and a base capital of Rs 2.06 trillion

The S&P CNX Nifty Index was developed by Ajay Shah and Susan Thomas. The

components of the Nifty 50 represent 77% of all the trading volume on the NSE and 60% of

the total market capitalization.

Criteria for inclusion of Stock in Nifty50

Average market capitalization of Rs.5, 000 million or more during the last six months

Liquidity: Cost of transaction (impact cost) of less than 0.75% for more than 90% of

trades, over six months

At least 12% floating stock (not held by promoters of the company or their

associates)

Indices

The Index SENSEX as the benchmark index of the Indian Capital Markets with wide

acceptance among individual investors, institutional investors, foreign investors and

fund managers.The objectives of the index are:

To measure market movements Given its long history and its wide

acceptance, no other index matches the SENSEX in reflecting market

movements and sentiments. SENSEX is widely used to describe the mood in

the Indian Stock markets

Benchmark for funds performance The inclusion of blue chip companies

and the wide and balanced industry representation in the SENSEX makes it

the ideal benchmark for fund managers to compare the performance of

their funds

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For index based derivative products Institutional investors, money

managers and small investors all refer to the SENSEX for their specific

purposes The SENSEX is in effect the proxy for the Indian stock markets.

The country's first derivative product i.e. Index-Futures was launched on

SENSEX

However, the market index is a double edged sword. Because the index is influenced

by expectations of the future performance of the stocks, it leads to a self fulfilling

prophecy. Suppose an investor thinks that the stock of the company is going to go

down and this feeling prevails across the market then everyone would want to get out

of the companys stock. This will automatically lead to the stock prices crashing.

The Stock Index can often also act as a trigger to herd mentality. Any downturn in the

market would be reinforced by the collective action of the investors to hedge against

any losses and get out of the market. This would further depress the market.

This herd mentality is often used to the advantage of speculators. The speculator buys

long thus creating waves in the market that the stock he is investing in is hot. Thus

everyone would follow suit giving the speculator a good short term profit margin. The

stock index is often more a representation of investors perceptions (noise element)

rather than real news. The dot com bubble of 2000 is a case in point. There was a

rush of investment in anything even remotely connected with information-technology

driving up the stock prices way above what they should have been according to their

P/E ratios.

Thus it can be seen that though the index is a popular investors guide, it is riddled

with imperfections which can often confuse rather than help. The index popularly

used in India is the NSE CNX Nifty. There are processes afoot to reduce the pure

noise element and speculative margin of the index. The basic problem arises due to

imperfect information reflected by the inclusion of illiquid stocks in the calculation of

the index. Illiquid stock is one which is not actively traded in the market or has been

lying dormant for a long time. Inclusion of such stocks leads to problems of stale

prices, bid-ask bounce and ease in manipulation.

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Bid-ask bounce: Illiquid stocks have a wide bid-ask spread. Thus even when no news

is breaking, when a stock price is not changing, the `bid-ask bounce' is about prices

bouncing up and down between bid and ask. Such changes are spurious in nature.

Stale prices: A stock index is supposed to represent the state of the stock market at the

closing time (3:30 pm in NSE) on a particular day. However the last traded price of

an illiquid stock (if included in the index) may be even a week old thus distorting the

index.

Hence to make an index useful, there has to be continuous evaluation of the stocks

listed and any stock which remains inactive for a period of time should be de-listed or

removed from the index. A prudent investor is one who exercises caution while

interpreting the market index, taking into account all its inconsistencies.

Findings

NSE INDICES as on 16th SEPTEMBER, 2011

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Index

38

P

r

ev

C

l

o

s

e

Open High Low Last%

Change

S&P CNX

NIFTY

5075.70 5123.35 5143.60 5068.10 5114.75 0.77

CNX

NIFTY

JUNIOR

10147.65 10153.95 10218.60 10123.05 10194.30 0.46

CNX IT 5550.15 5620.35 5620.35 5515.50 5533.85 -0.29

BANK

NIFTY9660.35 9744.65 9798.75 9590.15 9729.65 0.72

INDIA

VIX30.79 30.79 30.79 28.40 29.38 -4.57

CNX 100 4995.40 5035.05 5055.15 4988.40 5031.30 0.72

S&P CNX

DEFTY3692.55 3742.45 3757.65 3698.20 3734.60 1.14

S&P CNX

5004097.00 4123.10 4136.00 4093.55 4124.15 0.66

CNX

MIDCAP7340.40 7341.60 7385.25 7320.25 7365.65 0.34

NIFTY

MIDCAP

50

2197.85 2205.90 2212.95 2189.00 2201.35 0.16

CNX

INFRA2739.10 2753.10 2771.80 2737.95 2766.35 0.99

CNX

REALTY239.70 241.05 243.10 238.25 240.95 0.52

CNX

ENERGY7879.20 8000.15 8015.10 7918.35 7982.80 1.31

CNX10152.20 10158.30 10197.15 10096.30 10124.05 -0.28
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BSE Indices as on 16th SEPTEMBER 2011

Category/Index Open High Low Current Value Previous Close Change(Pts) Change(%)

Broad

SENSEX 17,047.73 17,122.54 16,889.58 16,970.44 16,876.54 93.90 0.56

MIDCAP 6,366.98 6,410.39 6,353.66 6,372.63 6,367.04 5.59 0.09

SMLCAP 7,215.49 7,273.43 7,207.99 7,209.95 7,213.76 -3.81 -0.05

BSE-100 8,923.49 8,963.53 8,852.85 8,892.00 8,853.40 38.60 0.44

BSE-200 2,103.88 2,113.13 2,088.67 2,097.80 2,089.23 8.57 0.41

BSE-500 6,619.75 6,647.01 6,575.63 6,602.44 6,578.21 24.23 0.37

Thematic

SHARIAH 50 1,116.91 1,122.81 1,112.72 1,115.06 1,109.92 5.14 0.46

Investment Strategy

BSE IPO 1,637.18 1,647.56 1,632.60 1,637.11 1,633.93 3.18 0.19

DOLLEX-30 2,942.53 2,963.32 2,924.48 2,933.08 2,912.99 20.09 0.69

DOLLEX-100 1,940.78 1,954.83 1,930.90 1,937.39 1,925.54 11.85 0.62

DOLLEX-200 736.41 741.67 733.17 735.59 731.28 4.31 0.59

Sectoral

PSU 7,700.51 7,791.68 7,700.51 7,737.31 7,635.26 102.05 1.34

AUTO 8,777.88 8,886.36 8,768.95 8,838.49 8,733.52 104.97 1.20

OIL&GAS 8,875.70 8,907.87 8,779.51 8,809.61 8,729.55 80.06 0.92

CG 12,079.70 12,182.44 12,035.87 12,114.58 12,005.94 108.64 0.90

POWER 2,189.31 2,212.65 2,189.31 2,199.69 2,183.13 16.56 0.76

METAL 12,300.69 12,384.54 12,236.61 12,281.08 12,195.25 85.83 0.70

HC 5,957.01 5,993.39 5,945.61 5,978.86 5,950.57 28.29 0.48

39

CNX

MNC4785.00 4781.60 4804.25 4767.80 4782.50 -0.05

CNX

PHARMA4543.85 4545.35 4574.85 4533.10 4573.50 0.65

CNX PSE 3091.95 3124.65 3162.20 3121.70 3141.25 1.59

CNX PSU

BANK3218.65 3232.00 3267.30 3196.95 3251.35 1.02

CNX

SERVICE6009.30 6067.50 6093.90 5986.95 6044.80 0.59
http://www.nseindia.com/content/indices/ind_cnxpse.htmhttp://opentamelite%28%27segment%3Doi%26cdsymbol%3D%27%20+%20encodeuricomponent%28%27cnx%20pse%27%29%29/http://www.bseindia.com/mktlive/indiceswatch.asp?iname=BSE30&sensid=30&type=sens&graphpath=/applet/images/graf_appSENSEX.gifhttp://www.bseindia.com/mktlive/indiceswatch.asp?iname=MIDCAP&sensid=21&type=cap&graphpath=/applet/images/graf_appMIDCAP.gifhttp://www.bseindia.com/mktlive/indiceswatch.asp?iname=SMLCAP&sensid=22&type=cap&graphpath=/applet/images/graf_appSMLCAP.gifhttp://www.bseindia.com/mktlive/indiceswatch.asp?iname=BSE100&sensid=100&type=sens&graphpath=/applet/images/graf_appBSE100.gifhttp://www.bseindia.com/mktlive/indiceswatch.asp?iname=BSE200&sensid=200&type=sens&graphpath=/applet/images/graf_appBSE200.gifhttp://www.bseindia.com/mktlive/indiceswatch.asp?iname=BSE500&sensid=500&type=sens&graphpath=/applet/images/graf_appBSE500.gifhttp://www.bseindia.com/mktlive/indiceswatch.asp?iname=SHA50&sensid=1000&type=sens&graphpath=/applet/images/graf_appSHA50.gifhttp://www.bseindia.com/mktlive/indiceswatch.asp?iname=BSEIPO&sensid=700&type=sens&graphpath=/applet/images/graf_appBSEIPO.gifhttp://www.bseindia.com/mktlive/indiceswatch.asp?iname=DOL30http://www.bseindia.com/mktlive/indiceswatch.asp?iname=DOL100http://www.bseindia.com/mktlive/indiceswatch.asp?iname=DOL200http://www.bseindia.com/mktlive/indiceswatch.asp?iname=BSEPSU&sensid=01&type=comp&graphpath=/applet/images/graf_appBSEPSU.gifhttp://www.bseindia.com/mktlive/indiceswatch.asp?iname=AUTO&sensid=19&type=sect&graphpath=/applet/images/graf_appAUTO.gifhttp://www.bseindia.com/mktlive/indiceswatch.asp?iname=OILGAS&sensid=14&type=sect&graphpath=/applet/images/graf_appOILGAS.gifhttp://www.bseindia.com/mktlive/indiceswatch.asp?iname=BSECG&sensid=02&type=sect&graphpath=/applet/images/graf_appBSE_CG.gifhttp://www.bseindia.com/mktlive/indiceswatch.asp?iname=POWER&sensid=15&type=sect&graphpath=/applet/images/graf_appPOWER.gifhttp://www.bseindia.com/mktlive/indiceswatch.asp?iname=METAL&sensid=12&type=sect&graphpath=/applet/images/graf_appMETAL.gifhttp://www.bseindia.com/mktlive/indiceswatch.asp?iname=BSEHC&sensid=08&type=sect&graphpath=/applet/images/graf_appBSE_HC.gifhttp://www.nseindia.com/content/indices/ind_cnxmnc.htmhttp://www.nseindia.com/content/indices/ind_cnxmnc.htmhttp://www.nseindia.com/content/indices/ind_cnxpharma.htmhttp://www.nseindia.com/content/indices/ind_cnxpharma.htmhttp://www.nseindia.com/content/indices/ind_cnxpse.htmhttp://www.nseindia.com/content/indices/ind_cnxpsubank.htmhttp://www.nseindia.com/content/indices/ind_cnxpsubank.htmhttp://www.nseindia.com/content/indices/ind_ssi.htmhttp://www.nseindia.com/content/indices/ind_ssi.htmhttp://opentamelite%28%27segment%3Doi%26cdsymbol%3D%27%20+%20encodeuricomponent%28%27cnx%20service%27%29%29/http://opentamelite%28%27segment%3Doi%26cdsymbol%3D%27%20+%20encodeuricomponent%28%27cnx%20psu%20bank%27%29%29/http://opentamelite%28%27segment%3Doi%26cdsymbol%3D%27%20+%20encodeuricomponent%28%27cnx%20pse%27%29%29/http://opentamelite%28%27segment%3Doi%26cdsymbol%3D%27%20+%20encodeuricomponent%28%27cnx%20pharma%27%29%29/http://opentamelite%28%27segment%3Doi%26cdsymbol%3D%27%20+%20encodeuricomponent%28%27cnx%20mnc%27%29%29/http://www.nseindia.com/content/indices/ind_cnxmnc.htmhttp://www.nseindia.com/content/indices/ind_cnxpharma.htmhttp://www.nseindia.com/content/indices/ind_cnxpse.htmhttp://www.nseindia.com/content/indices/ind_cnxpsubank.htmhttp://www.nseindia.com/content/indices/ind_ssi.htmhttp://www.bseindia.com/mktlive/indiceswatch.asp?iname=BSE30&sensid=30&type=sens&graphpath=/applet/images/graf_appSENSEX.gifhttp://www.bseindia.com/mktlive/indiceswatch.asp?iname=MIDCAP&sensid=21&type=cap&graphpath=/applet/images/graf_appMIDCAP.gifhttp://www.bseindia.com/mktlive/indiceswatch.asp?iname=SMLCAP&sensid=22&type=cap&graphpath=/applet/images/graf_appSMLCAP.gifhttp://www.bseindia.com/mktlive/indiceswatch.asp?iname=BSE100&sensid=100&type=sens&graphpath=/applet/images/graf_appBSE100.gifhttp://www.bseindia.com/mktlive/indiceswatch.asp?iname=BSE200&sensid=200&type=sens&graphpath=/applet/images/graf_appBSE200.gifhttp://www.bseindia.com/mktlive/indiceswatch.asp?iname=BSE500&sensid=500&type=sens&graphpath=/applet/images/graf_appBSE500.gifhttp://www.bseindia.com/mktlive/indiceswatch.asp?iname=SHA50&sensid=1000&type=sens&graphpath=/applet/images/graf_appSHA50.gifhttp://www.bseindia.com/mktlive/indiceswatch.asp?iname=BSEIPO&sensid=700&type=sens&graphpath=/applet/images/graf_appBSEIPO.gifhttp://www.bseindia.com/mktlive/indiceswatch.asp?iname=DOL30http://www.bseindia.com/mktlive/indiceswatch.asp?iname=DOL100http://www.bseindia.com/mktlive/indiceswatch.asp?iname=DOL200http://www.bseindia.com/mktlive/indiceswatch.asp?iname=BSEPSU&sensid=01&type=comp&graphpath=/applet/images/graf_appBSEPSU.gifhttp://www.bseindia.com/mktlive/indiceswatch.asp?iname=AUTO&sensid=19&type=sect&graphpath=/applet/images/graf_appAUTO.gifhttp://www.bseindia.com/mktlive/indiceswatch.asp?iname=OILGAS&sensid=14&type=sect&graphpath=/applet/images/graf_appOILGAS.gifhttp://www.bseindia.com/mktlive/indiceswatch.asp?iname=BSECG&sensid=02&type=sect&graphpath=/applet/images/graf_appBSE_CG.gifhttp://www.bseindia.com/mktlive/indiceswatch.asp?iname=POWER&sensid=15&type=sect&graphpath=/applet/images/graf_appPOWER.gifhttp://www.bseindia.com/mktlive/indiceswatch.asp?iname=METAL&sensid=12&type=sect&graphpath=/applet/images/graf_appMETAL.gifhttp://www.bseindia.com/mktlive/indiceswatch.asp?iname=BSEHC&sensid=08&type=sect&graphpath=/applet/images/graf_appBSE_HC.gif


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REALTY 1,786.33 1,801.46 1,770.63 1,785.81 1,779.38 6.43 0.36

BANKEX 11,159.58 11,222.46 10,983.05 11,081.21 11,062.05 19.16 0.17

CD 6,569.56 6,626.22 6,542.24 6,574.06 6,569.56 4.50 0.07

IT 5,192.68 5,217.15 5,113.80 5,127.06 5,145.76 -18.70 -0.36

FMCG 3,987.14 4,001.31 3,960.84 3,967.80 3,982.33 -14.53 -0.36

TECk 3,244.89 3,250.96 3,199.04 3,205.40 3,217.28 -11.88 -0.37

Volatility Index

This data was last updated on Thursday, September 15, 2011

REALVOL-1MTH

-- -- -- 23.80 24.12 -0.32 -1.33

REALVOL-

2MTH-- -- -- 21.28 21.39 -0.11 -0.51

REALVOL-

3MTH-- -- -- 23.80 24.12 -0.32 -1.33

ANNEXTURE

QUESTIONNAIER

40
http://www.bseindia.com/mktlive/indiceswatch.asp?iname=REALTY&sensid=091&type=sect&graphpath=/applet/images/graf_appREALTY.gifhttp://www.bseindia.com/mktlive/indiceswatch.asp?iname=BANKEX&sensid=03&type=comp&graphpath=/applet/images/graf_appBANKEX.gifhttp://www.bseindia.com/mktlive/indiceswatch.asp?iname=BSECD&sensid=04&type=sect&graphpath=/applet/images/graf_appBSE_CD.gifhttp://www.bseindia.com/mktlive/indiceswatch.asp?iname=BSEIT&sensid=10&type=sect&graphpath=/applet/images/graf_appBSE_IT.gifhttp://www.bseindia.com/mktlive/indiceswatch.asp?iname=BSEFMCG&sensid=06&type=sect&graphpath=/applet/images/graf_appBSEFMC.gifhttp://www.bseindia.com/mktlive/indiceswatch.asp?iname=TECK&sensid=02&type=comp&graphpath=/applet/images/graf_appTECK.gifhttp://www.bseindia.com/realvol/default.aspxhttp://www.bseindia.com/realvol/default.aspxhttp://www.bseindia.com/realvol/default.aspxhttp://www.bseindia.com/realvol/default.aspxhttp://www.bseindia.com/realvol/default.aspxhttp://www.bseindia.com/realvol/default.aspxhttp://www.bseindia.com/mktlive/indiceswatch.asp?iname=REALTY&sensid=091&type=sect&graphpath=/applet/images/graf_appREALTY.gifhttp://www.bseindia.com/mktlive/indiceswatch.asp?iname=BANKEX&sensid=03&type=comp&graphpath=/applet/images/graf_appBANKEX.gifhttp://www.bseindia.com/mktlive/indiceswatch.asp?iname=BSECD&sensid=04&type=sect&graphpath=/applet/images/graf_appBSE_CD.gifhttp://www.bseindia.com/mktlive/indiceswatch.asp?iname=BSEIT&sensid=10&type=sect&graphpath=/applet/images/graf_appBSE_IT.gifhttp://www.bseindia.com/mktlive/indiceswatch.asp?iname=BSEFMCG&sensid=06&type=sect&graphpath=/applet/images/graf_appBSEFMC.gifhttp://www.bseindia.com/mktlive/indiceswatch.asp?iname=TECK&sensid=02&type=comp&graphpath=/applet/images/graf_appTECK.gifhttp://www.bseindia.com/realvol/default.aspxhttp://www.bseindia.com/realvol/default.aspxhttp://www.bseindia.com/realvol/default.aspxhttp://www.bseindia.com/realvol/default.aspxhttp://www.bseindia.com/realvol/default.aspxhttp://www.bseindia.com/realvol/default.aspx


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Q1. Are you aware of online share trading?

a. yes b. no

Q2. In which of these Financial Instruments do you invest into?

a. Shares b. Mutual Fund c. Bonds d. Derivatives

Q3. Heard about RELIGARE?

a. yes b. no

Q4. Do you know about the facilities provided by RELIGARE?

a. yes b. no

Q5. With which company do you have your DEMAT account?

a. Religare b. ICICI Direct c. Kotak Mahindra d. India Bulls

e. Others(please specify)______________

Q6. Are you currently satisfied with your share trading?

a. yes b. no

Q7. How often do you trade?

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a. daily b. weekly c. monthly d. yearly

Q8. What percentage of your earning do you invest in share trading?

a. upto10% b. upto 20% c. upto 50% d. above 50%

Q9. Is broking firm is always risk free?

a. yes b. no

Q10. What more facilities do you think you require with your

DEMAT account?

a. _______________________________________________

_______

b. ______________________________________________________

c. _______________________________________________

________

d. _______________________________________________

________

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PREFERENCE OF INVESTMENT

Financial Instruments No. of Investors

Shares 37

Mutual Fund 8

Bonds 4

Derivatives 1

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shares

74%

mutual fund

16%

bonds

8%

derivatives

2%

Interpretation: This show that although the mutualfunds market is on the rise yet, the most favored investments

continues to be in the share market can definitely be

increased.

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Awareness of Online Trading

YES NO

45 5

yes

90%

no

10%

yes no

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Interpretation: With the increase in cyber education, theawareness towards online trading has increased by leaps and bounds.

The awareness is expected to increase in internet education.

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Awareness of RELIGARE as a Brand

YES NO

39 11

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YES

NO

Interpretation: This chart shows that RELIGARE has areasonable amount of brand awareness in terms of a premier retail

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stock broking company. The company to increase its market share

over its competitors should further leverage its brand image.

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Awareness of the facilities provided by RELIGARE

YES NO

42 8

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84%

16%

YES NO

Interpretation: although there is low brand equity among thetarget audience yet, it is to be noted that the customers are not aware

of the facilities provided by the company meaning thereby, that, the52


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company should concentrate towards promotional tools and increase

its focus on product awareness rather than brand awareness.

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DEMAT Account Market

BROKING FIRMS INVESTORS

RELIGARE Securities 11

ICICI Direct 12

KOTAK Securities 4

INDIA BULLS 10

Others 13

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22%

24%

8%

20%

26%

RELIGARE SECURITIES ICICI DIRECT

KOTAK SECURITIES INDIA BULLS

OTHERS

Interpretation:-This shows that even with sufficiently highbrand equity, religare ranks second among the Demat account

providers. This is probably because of two reasons :

1. Lack of promotion and unfocussed approach towards product

awareness.

2. Non-transparent marketing policies of the company.

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Satisfaction level among customers with current

Broker

YES NO

46 4

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YES92%

NO

8%

YES NO

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Interpretation: This chart accentuates the fact that strategicmarketing, today , has gone beyond only meeting sales targets and

generating profile volumes. It shows that all the competitors are are

striving hard not only to woo the customers but also to make them

brand loyal by generating customer satisfaction.

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Trading

Frequency of Trading No. of Investments

Daily 26

Weekly 13

Monthly 5

Yearly 6

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26

13

5

6

DAILY WEEKLY

MONTHLY YEARLY

Interpretation: Maximum no. of investors engaged in dailytrade.

Percentage of Earning Invested in Share Trading

% of Earning Invested No. of Invested

Upto 10% 35

Upto 25% 9

Upto 50% 4

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Above 50% 2

upt

10%

upto

25%

upto

50%

above

50%

upto 10% upto 25% upto 50% above 50%

Interpretation: This shows that people invest only upto 10% ofthere earnings in the stock market , again reiterating the volatile and

non-transparent structure of the Indian stock market. Hence ,

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effective and efficient steps should be under taken to woo the

customers to invest more in the lucrative stock market.

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Reference

www.religare.com

www.religaresecurities.com

www.nseindia.com

www.bseindia.com

www.stockmarketindian.com

www.tradersedgeindia.com

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http://www.religare.com/http://www.religaresecurities.com/http://www.nseindia.com/http://www.bseindia.com/http://www.stockmarketindian.com/http://www.tradersedgeindia.com/http://www.religare.com/http://www.religaresecurities.com/http://www.nseindia.com/http://www.bseindia.com/http://www.stockmarketindian.com/http://www.tradersedgeindia.com/


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