BRAND AWARENESS

BY – VISHAAL ARYA 11BSP1919

PRESENTED TO – PROF. P.C.VERMA PROF. RESHMI MANNA

Aditya Birla Money• Formerly Birla Sun Life Distribution Company Limited.• A leading integrated provider of financial services through superior value creation

and technology.• The company offers services such as, trading facility in equity segment , in

commodity segment, including bullion, oils, gaur seed etc and mutual funds, life insurance and other instruments like RBI Relief Bonds, bonds of public financial institutions, company fixed deposits and initial public offerings of equity and debt securities.

• The company is headquartered in Chennai. • Aditya Birla Money Mart Limited (ABMML) is a premier wealth management

company that emphasizes on investment advisory and financial planning• Ranked among the top players in this segment. • The company has a strong distribution network of over 800 own and franchisee

branches, a large customer base in excess of 1,80,000, a strong technology backbone and a range of products delivered through a robust online and offline model.

ORGANISATIONAL STRUCTURE

PRODUCTS AND SERVICES

• Mutual Funds• Portfolio Management System• Direct Equity• Structured Products• Alternate Asset Products• Real Estate• Loan against Securities & Mutual Funds• Gold• Life Insurance

Our Services

• Research• Highly Proactive Services• Online Portfolio Access• Financial Planning• Regular Portfolio Reviews

Brand Awareness

• The extent to which a brand associated with a particular product is documented by potential and existing customers either positively or negatively.

• Creation of brand awareness is the primary goal of advertising at the beginning of any product's life cycle in target markets.

• Brand awareness has influence on buying behavior of a buyer.

OBJECTIVES OF RESEARCH

• To find out the position of the Aditya Birla Money Ltd as compared to other competitors in the market.

• Customer’s perception and satisfaction level about ADITYA BIRLA MONEY LTD.

• To identify measures to be taken to increase sell of Aditya Birla Money products.

FINDINGS OF RESEARCH

• In Aditya Birla Money I feel that this sector is one of the most growing sectors among all the sectors in India.

• I also find that I decide plans are very attractive for new clients.• Gurgaon is one of the most growing city and there is lot of

scope for stock market.• Most of the people are not aware of new schemes and

services of Aditya Birla Money.• Online platform has proved to be very beneficial for

customers to understand and get quick information related to trading.

• There is lot of opportunities for young and energetic people in Aditya Birla Money to build sound career.

LIMITATIONS OF THE RESEARCH

• The study is based on the perception, ideas and preferences of the respondent.

• Many times there was lack of cooperation from respondent for the research.

• The research was carried out in certain parts of Gurgaon and therefore findings and suggestions are limited to those parts only.

• Awareness level about the company is low among the clients.

SWOT Analysis

Strengths:-• Services• Relationship Manager• Distribution Network• Marketing• Products

Weakness:-• Customer Satisfaction• Branding• Competition from Banks and Niche Players.Opportunities:-• Ever Increasing Market• Improving Technology• Unfulfilled needs of customer• Educational Level

Threats:-• New Competitors• Technology Based Business• Switch Over Cost

Conclusion

• Aditya Birla Money Mart is slowly but surely gaining a strong hold because it is finally able to grasp the investment climate in Gurgaon.

• Employees at the branch are very knowledgeable with a lot experience in the financial market.

• The entire workforce consists of mostly youngsters, which means they can be encouraged and motivated to do good work .

Suggestions

• Use of creative advertisement to attract more and more target customers and to create awareness among them.

• Aditya Birla Money chalks out some programmes to create general awareness regarding its presence and various services of the company.

• Aditya Birla Money should play to make its promotional activities more efficiently.

• Aditya Birla Money should regularly conduct market research and surveys for knowing customer’s perception and for facing threat from competitors.

• Work force should be segregated each group dealing in a specific product and the sales target should be given likewise.

THANK YOU