Aditi CIOReview Cover - Article

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CIOReviewMARCH - 2013T h e N a v i g a t o r f o r E n t e r p r i s e S o l u t i o n sCompany of the MonthBarmak Meftah, CEO,AlienVault

Pradeep Rathinam, CEO

Aditi Technologies


2/5


If we have to pick one technology thatwould define this decade, it would be Cloud

Computing. With the proliferation of better

internet bandwidth and improvements in webtechnology, cloud computing technologies

are disrupting the way companies look atIT. As with any emerging technology, there

are misconceptions and fears associatedwith Cloud computing too. Slowly yet steadily these

misconceptions are dissolving as enterprises realize the

hidden potential of the technology and the long list ofadvantages such as cost efficiency, energy efficiency,

disaster recovery, flexibility etc that it ensues withitself.

Enterprises in several verticals are embracingcloud open heartedly and experts believe that the cloud

computing market will reach a whopping $14 billion

by 2014. As the technology comes of age, innovationsare the key way forward. One such disruptor is Aditi

Technologies, an award winning Microsoft CloudPartner which has pledged to help customers leverage

emerging technologies and guide clients to gaincompetitive advantage through transforming their

business to the cloud. Through their deep partnership

with Microsoft, Aditi is at the forefront of Platform asa Service innovations.

Founded in 1994 as a technology services company,Aditi Technologies has always been a contrarian in

a fairly homogenous Indian IT services sector. Asa result, clients regularly turn to them when a new

paradigm emerge which requires serious technology

depth. Today, the worlds largest ISV, largest insurancecompany, largest gaming company, largest information

services provider, largest mobile carrier and secondlargest social network count them as their R&D

innovation partner.

Cloud, a Common Denominator for InnovationIt has always been the large organizations which had

access to people, process and technology; in order

to come up with innovations. But has changed all

that. With the widespread adoption of Capplications

1. Companies big or small have the sam

resources, technology2. Users get a friendly user interface sim

of consumer technology and reduce learngreatly

3. They are without the usual complex inand integrations, ensuring that the applicatio

running in hours.

4. No upfront cost with operational costusage make them easy to try and then buy

As a trendsetter in emerging technolog

foresaw this shift and positioned themselvehicle of choice for organizations, irrespect

Cover Story

In 18 months,

either your

business will be

on the cloud or

you will be in a

different busine

"

"using its

How an innovator is

Disrupt Technology ServicetoBy Rachita Sharma

Cloud First Policy


3/5


is convinced that by investing in the

cloud, ahead of the curve, customers

stand to gain significant competitive

advantage in the long term. Enterprises

also stand to gain velocity, agility and

focus on enabling their own business

objectives rather than IT. This strategyalso guaranteed their customers to

leverage cloud aggressively and learn

more. At first they are skeptical

about such a radical recommendation,

but once they realize the actual

potential, things become easy, adds

a proud Rathinam. The company has

delivered over 100 engagements on

cloud, that by itself is often 5X or 3X

the number of engagements most of

their competitors have delivered.

One of these engagements was

when Aditi helped Restaurant.com, a

web company for restaurant booking

& gifting; gain auto-scalability of data

centers during promotion days via

cloud. Due to spike in the web traffic

which went almost up to 10 times

during the season days, RDC was

not able to handle it efficiently which

resulted in losses. Aditi deployed its

cloud solution and mirrored them at

different data centers for advantages

in proximity, availability & Disasterrecovery.

Says Adnan Adamji, CIO of

Restaurant.com, Aditi has been

invaluable in helping Restaurant.com

implement our cloudbased solution.

Their extensive technical depth on

Microsoft Azure has been extremely

crucial to our success. But any move

to the Cloud must be meticulously

planned. Aditi sounds a word of

caution to organizations planning to

make the move to the cloud as doing

so without thoughtful planning can

create problems down the road.

In a bid to increase credibility ofits radical Cloud First Approach

Aditi moved all of their functioning

to the cloud as well. With a vision to

be a zero server company they have

successfully moved their mailboxes,

communication infrastructure,

development platforms, intranet,

corporate sites and analytics to the

cloud. The company's strategic

planning and reviews are conducted

on Google+ hangouts and they also

made a unique step of recruiting via

Facebook and Twitter. Aditi chose

to build its solution using Microsoft

virtualization and cloud technologies

on a Hyper-V platform. This move

ensured a 40 percent reduction in costs

while consolidating physical servers

by 60 percent. The transition was so

successful that Microsoft published

a case study on it as a reference for

future customers.

Disrupting CompetitionWith an innovative yet effectiveCloud First Policy in place coupled

with the deep talent pool in the

organization, winning accolades for

its dedicated work in the field of cloud

computing has become a routine for

Aditi Technologies. The company

has been graced as one of top 3 cloud

consulting companies

platform 3 years in a row

global services compa

their ability to lead th

sustain leadership. One m

how one could manage to

competition and emergtime and again.

The answer lies in

adopted by the compan

differentiated identity

portfolio. Aditi has m

technique of working in

technologies sector and

their size and might to help them migrate their

functions to the cloud. This transition has opened new

vistas and Aditi Technologies is steadily working to

leverage this revolution. We believe that cloud can aid

any organization innovate and accelerate their strategy

to market domination, explains Pradeep Rathinam,

CEO, Aditi Technologies.

The largest part of their business comes from product

companies, startups and ISVs. Product companies

building social, media or data driven products are the

biggest consumer of their services. The company is

also seeing rapid enterprise adoption in the past quarter

specifically in the online commerce, healthcare, travel

and financial services verticals.

Cloud First PolicyWhile cloud had a great level playing effect for startups

and ISV, enterprises too cannot afford to ignore the

inherent advantages of it. Customers always want to

gain first mover advantage to beat competition andreduced time to market and executing projects on cloud

enables them with faster time to market & reduced

cost, explains Rathinam.

Contemplating the criticality of cloud in the future,

Aditi has devised an ingenious Cloud First Policy

where they encourage all their customers to consider

the move to the cloud for every technology project.

While the approach may sound radical, but the company

The biggest

challenge our

customers fac

today is the

unknown risk

cloud integra

Navigating thjourney and

managing the

core to our of

Cloud provides us an

opportunity to play as

Service as a software

player by leveraging

reusable cloud based

software to deliverservices faster, cheaper

and smarter

Cloud First in Practice-

Restaurant.com

Challenge

Restaurant.com (RDC) is the trusted and

valued source connecting restaurants and

diners in the US. The company offers the

best deal on every meal at more than 18,000

restaurants in US with nearly 50,000 daily

gift certificate options. During their popular

promotion days, their web site is crushed with

sometimes a 10x spike in traffic.

Solution

Aditi conducted a detailed design analysis

over a three week period, and as a Cloud

First approach, recommended a cloud based

architecture based on Windows Azure. As

a follow up to the design, Aditi completed

six proof-of-concepts (POC) over a 6 week

period that proved the technical viability

of key aspects of the architecture to RDC.

On the strength of the success of the POC,

a Hybrid Cloud solution with sensitive data

kept on-premises while application and data

processing was built and deployed on the

cloud.

Benefits

Automatic 10x Scalability in Minutes

Consume server capacity on-demand during

surge and contract during other normal

periods

Gain advantages of proximity, Azure

availability and Disaster recovery through

data center mirroring

"

"

Quick Facts about Aditi Technologies


4/5


is convinced that by investing in the

cloud, ahead of the curve, customers

stand to gain significant competitive

advantage in the long term. Enterprises

also stand to gain velocity, agility and

focus on enabling their own business

objectives rather than IT. This strategyalso guaranteed their customers to

leverage cloud aggressively and learn

more. At first they are skeptical

about such a radical recommendation,

but once they realize the actual

potential, things become easy, adds

a proud Rathinam. The company has

delivered over 100 engagements on

cloud, that by itself is often 5X or 3X

the number of engagements most of

their competitors have delivered.

One of these engagements waswhen Aditi helped Restaurant.com, a

web company for restaurant booking

& gifting; gain auto-scalability of data

centers during promotion days via

cloud. Due to spike in the web traffic

which went almost up to 10 times

during the season days, RDC was

not able to handle it efficiently which

resulted in losses. Aditi deployed its

cloud solution and mirrored them at

different data centers for advantages

in proximity, availability & Disasterrecovery.

Says Adnan Adamji, CIO of

Restaurant.com, Aditi has been

invaluable in helping Restaurant.com

implement our cloudbased solution.

Their extensive technical depth on

Microsoft Azure has been extremely

crucial to our success. But any move

to the Cloud must be meticulously

planned. Aditi sounds a word of

caution to organizations planning to

make the move to the cloud as doing

so without thoughtful planning can

create problems down the road.

In a bid to increase credibility ofits radical Cloud First Approach

Aditi moved all of their functioning

to the cloud as well. With a vision to

be a zero server company they have

successfully moved their mailboxes,

communication infrastructure,

development platforms, intranet,

corporate sites and analytics to the

cloud. The company's strategic

planning and reviews are conducted

on Google+ hangouts and they also

made a unique step of recruiting viaFacebook and Twitter. Aditi chose

to build its solution using Microsoft

virtualization and cloud technologies

on a Hyper-V platform. This move

ensured a 40 percent reduction in costs

while consolidating physical servers

by 60 percent. The transition was so

successful that Microsoft published

a case study on it as a reference for

future customers.

Disrupting CompetitionWith an innovative yet effectiveCloud First Policy in place coupled

with the deep talent pool in the

organization, winning accolades for

its dedicated work in the field of cloud

computing has become a routine for

Aditi Technologies. The company

has been graced as one of top 3 cloud

consulting companies on Microsof

platform 3 years in a row, across 6000

global services companies proving

their ability to lead this space and

sustain leadership. One might wonder

how one could manage to beat the stif

competition and emerge victorioustime and again.

The answer lies in the approach

adopted by the company to create a

differentiated identity and services

portfolio. Aditi has mastered the

technique of working in the emerging

technologies sector and always stay

The biggest

challenge our

customers face

today is the

unknown risks with

cloud integration.

Navigating thejourney and

managing the risk is

core to our offering

Quick Facts about Aditi Technologies


5/5


a step ahead of the technology curve,

when most services companies find

it difficult to understand and deliver

an end to end solution in a disruptive

technology space. We execute at

a global scale, leveraging pre-built

frameworks and Intellectual Properties

(IP) to accelerate time-to-market forour clients, adds Rathinam. Another

point of differentiation is their

capability to solve complex problems.

It is relatively easy to try a new cloud

platform but on the contrary building,

releasing and managing a cloud based

solution does not come so easily to

all. While many services providers

are finding a lot of envisioning and

PoC business, few of them have the

capability to solve the cloud problem

with a clear sense of challenges acrossSDLC and across markets. Owing to

the early starter advantage and over

100 cloud engagements, Aditi is

capable of solving this problem well

giving them a clear lead in the race.

Customers leverage these

frameworks and codebases to accelerate

time to market and reduce cost of

cloud development, says Rathinam.

And crucially, the company makes it a

point to involve their customers with

them on this journey. Today, we have

over 20 cloud customers who would

refer us and are strong advocates

of our cloud services. Most of ourgrowth in recent times has come from

customers and the ecosystem referring

us to other customers. As long as we

deliver customer delight, we will be

in a strong position, explain a proud

Rathinam.

Aditis Customer Focused GrowthAditis simple yet disruptive operating

model is doing the trick. With a long

list of illustrious customers such as

Microsoft, Nokia, Intuit among others,the company showcases the trust put

in it by these established stalwarts

to battle the challenges that cloud

throws their way. These challenges

are tough problems and require astute

technology and business orientation.

To deliver this, Aditi is insanely

focused on getting the right talent. The

company only hires the top percentile

technology talent and gives them the

freedom and direction to excel. This

forms a sold ingredient of the core oftheir growth. We believe in picking

the right battles and stay focused. So,

we have deliberately stayed away

from commodity services and focused

instead on high-value, high-complexity

consulting space, explains Rathinam.

The company has its eyes set on its

goal and is steadfast making its way

to make the most of the cloud. 2013

is going to be the year of the cloud

when it loses its buzz word status

and actually becomes a ground reality.

More vendors and solution providers

will compete to offer customers

services with more reliability, lower

prices, better management and easier

use. This means stiffer competition but

Aditi is gearing up to make the most

of this shift and is rapidly evolving.

The company envisions to become

the top cloud consulting company

across all major cloud platforms in

the next 2 years apart from seeking

faster profit growth. Investing heavily

in AWS, SFDC, TIBCO and having

built up technology partnerships with

more than 20 cloud platform vendors

globally they are surely making theirway to the top of this new peak. We

want to become a complete cloud

solutions provider across core cloud

challenges like data, media and cloud

integration for our customers, says

Rathinam.

Innovation is a core ingredient

of Aditis DNA and the company is

gearing up to build offerings around

Cloud Services. The core idea is

to package frameworks and code

libraries that clients can deploywithout significant technology

investments. It helps our clients and

helps us scale without necessarily

building huge teams. We want to

be smart about scaling our business

and leverage repeatability, explains

Rathinam. Having released one of

the first 5 apps on Windows Azure

Store around Task Scheduling the

company will be releasing many more

such services around data integration;

mobile services this half to stay aheadof its competitors.

Cloud: The Platform of Choice forFuture InnovationsThe verdict is clear. Cloud is here to

stay and companies that do not make

the move will end up being the losers in

the race to the top. The future belongs

to those who will truly understand the

present scenario, manage risks, and

innovate using cloud. Disruptors like

Aditi are making this critical transitionto the cloud seamlessly; which has

become a cake walk for ISVs and

enterprises. Be it their radical cloud

first approach or the talented Cloud

Ninjas, the company only aims

for perfection, because for leaders;

nothing less will suffice.

Cloud provides us

an opportunity toplay as Service as

a software player

by leveraging

reusable cloud

based softwareto deliver services

faster, cheaper and

smarter

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