adio Busi ess Report - World Radio History

adio Busi-r

ess ReportVoice Of The Radio Broadcasting Industry®

June 4, 2001

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RADIO NEWS °

April showers sure aren't made of black ink 2

Red ink is the order of the day as radio continues to struggle with the

dot -corn tough comps. May will be tough, too-after that it should ease.

FINOVA bides its time over bids 2

Working out the KINKs over payola 2

New FCC gets Senate nod, begins moving in 4

Radio Owner Inc.-as in Radio Owner Incomplete? 4

WW1 keeps a pair of jocks in the stable 4

Agency perspective: A call for education 7

PROGRAMMING FOR PROFIT

Slicing and dicing News -Talk -Sports 8-10

' MEDIA MARKETS a MONEY

Ackerley earns the opposite of extra credit 12

S&P has slashed the credit ratings for The Ackerley Group-

is its Seattle radio cluster on the table? Maybe. for the right price.

Orban adds Avocet to its portfolio 12

Ring around the Rosa? Sinclair moves in 13

Brill dips its quill in the black inkwell 13

Station trading: Cost of doing business unknown 15

TM

Volume 18, Issue 23

Media giant tells P&Gto Viacom and get it

Procter & Gamble (N:PG)has entered into a $300Mcross -platform marketingpartnership with Viacom(N:VIA) which gives it ac-cess to 12 Viacom televisionproperties, which is beingcalled Viacom Plus, and in-cludes CBS Television Net-work, MTV, MTV2, VH1,

Nickelodeon/Nick at Night,CMT, BET, UPN, TV Land,Paramount Television, KingWorld and Comedy Central.Although the initial deal isonly for TV and cable, TheWall Street Journal reportedthat the companies also planto eventually expand intoother outlets, such as radio,outdoor and Blockbustervideo rentals.

The deal gives P&G one -

News -Talk by the numbersWhat is the News -Talk environment facing up-

and -corner Dave Ramsey? Find out in this issuePages 8-10

Bubba gets set for his day in courtNot all Florida residents are hog -wild aboutthis shock jock's schtickpage 6

Radio Business RenortVoice Of The Radio Broadcasting Industry 41) Radio News

June 4 2001, Volume 18, Issue 23

BPA International membership

applied for September 2000

Executive Editor Jack MessmerManaging Editor Dave SeylerSenior Editor Carl MarcucciProduction Michael WhalenVP Administration Cathy CarnegieFCC Research Consultant Mona WargoAdministrative Assistant April OlsonPublisher Jim CarnegieVP/GM, Associate Publisher Ken LeeSenior Account Executive John NeffAccount Executive June Barnes

Editorial/Advertising Offices

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Email Addresses

Publisher. [email protected]. [email protected]: [email protected]

JNeffitrbicomNashville Sales Office

June Barnes

Phone: 615/360-7875

Fax: 615/361-6075Email: [email protected]

02001 Radio Business Report, Inc. Material may not be

reproduced without permission. All content may not be

reproduced, photocopied and/or transmitted without written

prior consent.Any violations will be dealt with legally.

Printed in USA.

Radio Business Report is published weekly by Radio

Business Report, Inc. Publishers of Radio Business Report,The Source Guide, www.rbr.com and the Information

Services Group database.

Subscription rate: One year $220.

RBR Family of Products

www.rbr.comRI3R RADIORBR's Daily Email

Source Guideand Directory

The All -Radio Yearbook

Upcoming in RBR

June 11

Hispanic Radio since

the 2000 Census

June 18

Remote Gear - Equipment for

radio remotes

June 25

Radio Finance - Getting money

for the bigger deals

stop, cro-,,, pl.itionn shopping,allowing it to intcgratc its

rket ing el torts acrossViacom's lull range of adver-tising -delivery assets.

Said Viacom honcho MelKarmazin, "This unprec-edented deal...puts us at theforefront of a new way of do-ing business. We are thrilledthat P&G is using Viacom Plusand the unparalleled breadthand reach of our brands toenhance its portfolio. Theagreement gives Viacom anexpanded relationship withP&G and a media investmentotherwise unattainable throughregular, and segmented upfrontselling."-DS, JM

April continues downwardrevenue spiral

The Radio Advertising Bureaunumbers are in for April, and itcontinues to tell the tale of thelate, lamented dot-com dollars.National business, where theirabsence is felt the most, weredown 22% compared to April2000, and local business de-clined by 5%, bringing total rev-enues down 9% for the month.

Fries

YTD, local is down 3% andnational is down 20%, com-bining for a total loss of 7%.

Looming ahead is the spec-ter of May 2000, which saw anoverall tremendous revenueboost of 25%. Said RAB Presi-dent & CEO Gary Fries,"While we still have May ahead

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ItaIft)I 2001RBRobservatioii k an rest

assured that one of the I esurgentcategories is not dot corns DS

FINOVA mulling bids

FINOVA Group (N:FNV) says ithas been contacted about a $7Bbuyout bid by General Electric's(N:GE) GE Capital and GoldmanSachs (N:GS) and will give con-sideration to the competing bid.

FINOVA had previouslyagreed to a $6B bid by Berk-shire Hathaway (N:BRKa) andLeucadia National (N:LUK)when it filed a Chapter 11 peti-tion for bankruptcy reorganiza-tion in March (RBR 3/5, p. 2).Immediately afterward, reportsbegan circulating that GE Capi-tal and Goldman Sachs weremeeting with dissatisfiedFINOVA creditors to put to-gether a competing bid (RBR 3/19, p. 13)-a $7B bid which wasfinalized late last week whenGE Capital and Goldman Sachssigned a letter of intent with agroup of FINOVA creditors.

"Although FINOVA has notreceived a copy of the letter ofintent, been informed of its termsor been contacted by the princi-pals, it has requested a meetingwith these parties," FINOVAChairman G. Robert "Bull"Durham said in a company state-ment. "FINOVA's Board of Di-rectors is committed to maximiz-ing FINOVA's value and looksforward to thoroughly review-ing the terms of the proposal."

Meanwhile, in reaction to theGE/Goldman bid, the Berkshire-Leucadia joint venture-calledBerkadia-is revising the termsof the bailout deal it had filedwith the US Bankruptcy Courtin Wilmington, DE. Berkadiawill drop its guaranteed mini-mum interest rate of 9% on a

www.rbr.com

',4).11 lion lot IN' )\ .1 midLitt Ill .11 lilt( )1( plir.basis im wits. lici li.i %\ ,ilsrgigs 25

lac ilit y lee. In adilaHot.cured creditors will gel amore cash --O4 cents on i iwdollar, rather that 60-and therest in new notes.

RBI? observation: t !n less

you happen to be a FIN( VAshareholder or bondholder, theprimary reason for broadcastersto care about the competingFINOVA bids relates to wherethe company's three-quarters ofa billion -dollar communicationsloan portfolio will end up. GECapital is, itself, a major medialender, so it can be expected tokeep the FINOVA loans in-house.If Berkadia wins the bidding, themedia portfolio is one of theassets which could be sold off toreduce leverage.-JM

LA Times claims payola"smoking gun"

A story in the Lo., i Times(5/29) claimed that internal docu-ments used by independentrecord promoters-called"banks"-directly link recordairplay to payments from labels."What you have here is a smok-ing gun," Peter Hart of thewatchdog group Fairness & Ac-curacy in Reporting was quotedas saying. He claimed that thedocuments provided proof thatthe activities of record promot-ers amount to illegal payola. TheTimes story also included quotesfrom record promoters who de-nied any tit -for -tat deals to pro-vide stations with cash, travel,concert tickets and other good-ies in return for airplay. Thepromoters said the documentsare nothing new or unethical-that they are merely internalrecords to keep track of airplay.

The story focused specificallyon payments received byM ichele Clark Promotions from

6/4/01 RBR

U

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Strategic Media Research has been leading theradio research industry for over two decades: Forexample, we built the industry's first major, quality -controlled phone center, And we invented the very

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ii (Ird 1.111CIS 111,IVCd

(11111111111\ S KINK FM

)l Is I N K ) DennisConstantine \\ is quoted asdenying that station program-ming decisions were influencedby the independent recordpromoter's promotional free-bies-prizes for listeners andpicking up the tab for KINKstaffers to attend out-of-townt rade convent ions. The LA Tinwsstory also noted that lawyers forInfinity's owner, Viacom(N:VIA), had recently told KINKto stop accepting outside moneyfor trade show junkets.-JM

Commission set, sort of

A day after the Senate Commit-tee on Commerce, Science andTransportation registered a 17-0vote to confirm the nomina-tions of Michael K. Powell (R)for chairman of the FCC, andKathleen Q. Abernathy (R),Kevin J. Martin (R) andMichael J. Copps (D) as Com-missioners (5/28), they receivedthe blessings of the full Senate.

Two of them, Abernathy andCopps, were officially sworn in5/31. Republican HaroldFurchtgott-Roth and Demo-crat Susan Ness have just asofficially exited.

Further change is in store forthe FCC, however, as the otherDemocrat, Gloria Tristani, hasannounced she will be vacatingher seat for a run at Sen. PeteDomenici (R) back in her homestate of New Mexico. She hasnot yet announced her date ofdeparture.-DS

FCC approvingincomplete applications

Since implementing itselec-tronic filings system early thisyear, the Federal Communica-tions Commission has grantedat least five radio station trans-fers without providing publicaccess to the sales contracts, asrequired by the FCC's own rules.

Radio Business Report hassought access to each and everystation sale contract, whethersubmitted as a file attached tothe electronic form or on paper.

4

Radio NewtWe have also diligently checkedhack for updated filings. Todate, though, the FCC's MassMedia Bureau has granted fivetransfers where, despite re-peated requests, the documentswere never made available toRBR or the general public. RBRis preparing legal filings to havethese illegal grants rescinded.

The improperly granted sta-tion sales are:

WGRX-FM CP (formerlyWFAL) Falmouth, VA

KUJ-AM Walla Walla, WA ARIW-FM CP Bainbridge, GA KWBC-AM Navasota, TX KEWE-AM Oroville, CAThroughout its implementa-

tion in stages over the past fewmonths, the FCC's CDBS elec-tronic filing system has beenplagued by problems. Many at-torneys, engineers, journalistsand researchers have com-plained of difficulties in eithersubmitting or retrieving infor-mation. In many cases, the sys-tem has refused to accept elec-tronic attachments to FCC forms,so attorneys and engineers haveresorted to sending in CD-ROMcopies or old-fashioned paper.

Despite efforts by FCC staff-ers to update the electronic fill-ings from the CD-ROM submis-sions or to dispatch copies of thepaper filings to the Public Refer-ence Room, the list of incom-plete filings maintained by RBRhas been growing faster than theproblems are being resolved (seepage 15 for a market -by -marketlist of the problem filings).

RBR observation: While wedon't want to do any damage tobroadcasters who have submit-ted their required documenta-tion, only to have it get lostinside the FCC, RBR is standingfirm on making the FCC enforceits rules. Station sale contractsare public contracts and trans-fers may not be granted whenthere has been no public accessto those public documents.-JM

Business still shy in Chitown

RBR has acquired .hicago radio revenue torwaid pm( ingreport for the week ending 5/20 prepared by I fungerhml,Aldrin, Nichols & Carter from an anonymous source. Wilde itdoes not paint a pretty picture, there are signs of hem.; limesahead. August advance sales on the national side arc .( to)better than in June and July. One factor skewing the local/national numbers is said to be the fact that national buys arebeing placed on a regional basis, and often get counted aslocal. Q4 is said to be looking good.

RBR observation: There is a good chance radio will haverighted itself by Q4. The biggest problems are in the largestmarkets, and radio groups which are further down the markettotem pole have, in may cases, already turned the corner.Further, the end of tough dot-com comps was the month ofMay, up 25% last year. However, in Y2K radio continued ona double-digit parade throughout the summer, per the RAB-June was 14%/14%/14% local/national/total, July was 11%/9%/11% and August was 11%/6%/10%. It was not untilSeptember, with 6%/-6%/3%, that business really began totank. And September 2001 is when comps will become benign.

Chicago forward revenue pacing

Month Local Natl TotalJune -8 °/0 -26% -12%July -60/0 -33% -120/0August -9% -130/0 _90/0

Source: Hungerford, Aldrin, Nichols & Carter

Infinity/Westwood

One

syndicatingOpie and

Anthony

It was a battle,but apparentlyInfinity/

Westwood One (N:WON)will emerge victorious. Ru-mor had it that Premiere Ra-dio Networks was activelypursuing WNEW-FM NY (In-finity) funnymen Opie andAnthony. It's become a bid-ding war. However, a sourceclose to the situation saysit's not happening for Pre-miere. "Here's the deal: Clear

www rbr corn

Channel (N:CCU) is tryingto run the price up on In-finity. So Infinity has a

right to match, and obvi-ously if Infinity gets them,Westwood's going to syndi-cate them. That's really thebottom line deal."

So Premiere has been try-ing, but they won't get theshow? "Right. It's not beensigned yet, but it's not goingto happen."

What's the timing on this?"Probably, it will come downin the next week or two -it'simminent."

The duo will be placed in"multi -markets."

Premiere President/C00couldn't be reached at dead-line.-CM

6;4/01 RBR

MIDWEST BROADCASTING, INC.PRESIDENT JONATHAN R. FINGERAGREES TO LMA & ACQUIRE THE ASSETS OF

WAURIN SANDWICH (CHICAGO), IL.

FR" CATHOLIC RADIO NETWORKFOR 4 MILLION DOLLARSJOHN PIERCE REPRESENTED THE BUYERIN THIS TRANSACTION.

9 6 4 7 0 1 0 1AX 8 5 9 6 4 7 - 2 6 1 6

@JOHNPIERCECO.COM

JOHN

IMPANY

ABC News trims down

ABC News has reportedly givenbuyout packages to 85 staffers,including producers, editors andeditorial assistants -all part ofDisney's ongoing effort to trim4,000 out of 120,000 staffers by7/ 1. "We think to get to thenumber that we need to get toto satisfy Disney, there will beanother 25-30 layoffs. The wholeprocess will be completed byJuly 1. ABC News Radio will bereally diminutive because it is asmall staff. to begin with-theyget their stuff from ABC News,"two RBR sources explain.-CM

New court dateset for Bubba

WXTB-FM's Bubba The LoveSponge's (Todd Clem) attorneyappeared before a Florida judgeto answer the charges of felonyanimal cruelty (a boar castration/slaughter) for his client. Clem hadpleaded not guilty to the chargeslast month. While Bubba didn'tappear in court, he and the otherdefendants (including two listen-ers that performed the act) mustappear during the next appear-ance, set for 6/11. The crime ispunishable by up to $10K finesand five years in jail. No word yeton whether the slaughter videowill be released to the media(RBR.com 5/29).-CM

Internet radiolistening stable

Internet radio listening duringthe weekend leading into Memo-rial Day increased 38% over theprevious weekend, according tothe MeasureCast Internet RadioReport for the week of 5/21-5/27.

However, MeasureCast'sInternet Radio Index for theentire week was unchanged at149. Saturday, 5/26 and Sunday,5/27 saw the highest percent-age of weekend listening so farthis year. Internet radio listen-ing over the weekend accountedfor 14% of the total number ofhours streamed last week.

11 of the top 25 stations mea-sured by MeasureCast experi-enced an increase in Total Time

6

Radio News

RBR News Briefs

Karmazin marries former Viacom VP Terry Malia

Viacom (N:VIA) President Mel Karmazin tied the knot 5/19 with Terry Malia, who recently retiredfrom Viacom with a VP title. The two had first met, and worked together, pre-Viacom.-CM

Traficant at the mic in Youngstown

Rep. Jim Traficant (D -OH), currently under indictment for tax evasion, bribery and racketeeringbegan a four -day run at the mic on Clear Channel's WKBN-AM Youngstown, OH on 5/29. He'sfilling in for host Dan Ryan. The tell -it -like -it -is Congressman says his legal drama is the result ofJustice Department harassment and blames the FBI for much of his district's local corruption.-CM

NYC pirate radio operator arrested

US Marshals have arrested Ibar Mohamed from operating an unlicensed station at 89.3 mHz inQueens and Brooklyn NYC. Prior FCC warnings and enforcements had not convinced Mohamedto shut down. Marshals had also seized Mohamed's equipment on two previous occasions.-CM

Launch Media announces financing

Launch Media (O:LAUN), producer of online music destination site Launch.com, announced 5/29 it has completed $2M short-term secured debt financing from a "major media company." Thisfinancing replaces the secured convertible note financing that the company had previouslyannounced pursuant to a non -binding letter of intent.-CM

WZJM-FM Cleveland switches to Active Rock

Yet another Clear Channel Jammin' Oldies outlet is retired: this time WJZM-FM Cleveland. Theswitch took place on the morning of 5/25, over to Active Rock. The new name: "Xtreme Rock."The entire staff was terminated and the station is currently running without DJs. The new PD isMichael Luczak.-CM

Spent Listening (TTSL). 16 sta-tions showed an increase in cume.Significant increases in TTSL weremade by ESPNRadio.com (40%),and WolfFM.com (28%). The to-tal number of hours streamed byon-line broadcasters measuredby MeasureCast has increased49% since January.

Newcomers to the latestMeasureCast Top 25 list include:aliceonair.com, a SwedishInternet -only station, andWMVY-FM, a AAA station inMartha's Vineyard, MA.-CM

Emmis mourns Heckman

The grand old man of Indianaradio newscasters, FredHeckman, has died of cancerat age 77. Heckman served for35 years as news director ofWIBC-AM, from 1957 until exit-ing in 1993 in a dispute withnew owner Horizon Broadcast-

ing. He returned on a part-timebasis when the station was ac-quired by Emmis (O:EMMS) ayear later and continued to de-liver his "My Town Indy" com-

mentaries until retiring as se-nior news analyst just last year.Heckman was inducted into theIndiana Journalism Hall of Famein 1982 and the WIBC news-room was dedicated to him af-ter his retirement.

RBRobservation: (A personalobservation from Executive Editor

www.rbr.com

Jack Messmer) As I was growingup in central Indiana, hearing FredHeckman on WIBC was a bigfactor (perhaps the biggest) inmaking me want a career in radionews. He led an aggressive, hard-hitting news team-and a class actas well. Years later, I told RandyOdeneal. whose Sconnix Broad-casting then owned WIBC, that myultimate career goal had alwaysbeen to become news director ofWIBC-but it appeared that Fredwould never retire! Of course, hedid eventually step down, but notuntil after Odeneal had sold thestation. Fred and I never workedtogether and I only met him face-to-face a few times over the yearsat various industry gatherings.People who knew him betterare obviously feeling his lossmore, but I join them in mourn-ing a top-notch newsman whoseinfluence was felt in ways henever even knew.-JM

6/4/01 RBR

Radio Rx-Getmore drug ads

According to a report from theInterep Marketing Group, radiohas benefited greatly from the1997 relaxation of rules govern-ing the advertising of prescrip-tion drugs. Its take from thiscategory grew from $9M in 1999to $33M in 2000.

If that seems good, thinkagain. It is a mere drop in thebucket compared to the $2.3Bthe sector spends annually onadvertising. 50% of that cur-rently goes to TV.

According to Interep's DebbieDurben, some prescription drugcompanies have seized on ad-vantages offered by radio. "Mar-keters are beginning to recognizethe tremendous share of voiceopportunity available on radio,particularly as television becomesincreasingly crowded with com-peting DTC (direct -to -consumer)prescription brands," she said.

Here are radio's the top tenspenders: Claritin (allergy), Tamiflu

(flu), Prilosesc (heartburn)Glucovance (diabetes), Procrit (ane-mia). Avandia (diabetes), Allegra(allergy), Lymerix (Lymes disease)adn Patanol (allergy).-DS

Olds' swan song tofeature Billy Dee WilliamsWith domestic auto makers cut-ting hack on all types of adver-tising this year, it seems that theonly US car spots being airedare for Oldsmobile's going outof business sale. Now the name-plate that General Motors(N:GM) is phasing out has signedBilly Dee Williams for newradio spots to air on Urban ACand R&B stations in 15 markets,mostly east of the Mississippi.

The :60s feature Williamschanting "They got your hack," toreassure potential Olds buyersthat GM is standing behind thevehicles with its five-year/60Kmile warranty. The popular actoris not identified by name, butOlds and its "diversity marketing"agency, E. Morris Communica-tions, are confident that listenerswill have no trouble identifyingWilliams' distinctive voice-JM

6/4/01 RBR

Radio AdBiz

Sounding a callfor educationBy Marianne Busse Cohn

I participated in an agency/network panel discussion recentlywith a majority of the New York network radio buyingcommunity. Again and again I heard the same story...we asbuying departments and supervisors need help in the educationand promotion of the medium. For the past two years thenetworks have basked in the glow of large ad budgets, the newdot.com advertisers and a booming economy. Was it short-sighted thinking and failure to realize that the client, planningand account groups for the more traditional accounts and longtime supporters of the medium were being ignored or notrecognizing the personnel changes in the new merging mediabuying services? With all the new network configurations and

buy-outs, information was being disseminated to buyers that could not possibly keep updated their

ever growing client base and personnel changes in planning and account groups.I beg to differ with a well -respected colleague who said there was no need for a Network Radio

Association. Both the often limited -staffed network radio buying departments and thenetworks elimination of dedicated new business teams has hurt this business significantly.While I believe we put our best effort forward to promote the medium and educate ouragency staff and clients, our time is usually dedicated to the budget currently on our desk.Networks and agencies both need additional educational and informational resources intoday's marketplace of 10 second networks, split copy abilities, satellite, Internet, networkreconfigurations, multitude of syndication properties, sponsorships, multi-platform packag-ing, copy reads, promotions, merchandising, etc.

We have history, flexibility, personality, affordability, efficiency, choices and a group ofgreat people who can make network radio a part of almost any advertiser's marketing plan.I still believe that in the age of Internet and "reality based television" that today's consumerstill turns on their radio for music, sports and news. So network management...if you arelistening...until you can rebuild a working Network Radio Association, get yourselvestogether and build a solid generic presentation that demonstrates all the great thingsnetwork radio can do with success stories, creative copy examples, promotions and thenUSE IT! And if anyone at any radio network is confident that they did their due diligencewith regard to educating clients and agencies I welcome you to sit at my desk for just oneday and answer the questions I do...you may be surprised!

Marianne is Supervisor of National Radio for Initiative Media.She can be reached at 212-403-7727 or [email protected].

Stiff problem inWashington State

A Calilornia ad agency is go-ing out of business, leavinga Washington agency and thestate's Department of Healthwith egg on their face, andleaving 120 radio and televi-sion stations with a dead-beat account, according to astory in Advertising Age.

www.rbr.com

The Department ofHealth shelled out $1.2Mto a local ad agency for ananti -smoking campaign.The local agency in turnsubcontracted a secondagency based in California.The ads were created,booked and aired. But theCalifornia company is dis-banding and reneging onpaying for the airtime.

The agency apparently of-fered to pay at least oneradio station 50 cents on thedollar to close the account.

In the interim, attorneysfor all sides are warmingup in the bullpen, includ-ing the Health Depart-ment, which is consultingwith it own attorneys as itconsiders its options.-DS

7

Charting theNews -Talk -Sports

audience Programming for Profit1.11It1ls running Nvws, Talk,

Sports or some combinationof the three .11 the most lis-tened to stations in theArbil u)n market universe. Thisis largely by virtue of theirpopularity in the largest mar-kets. Four other formats claimat least 10% of the listeningaudience: Adult Contempo-rary (14.0%), CHR (11.3%),Country (11.0%) and Urban(10.5%). For more informa-

non on general format groups,see /?BR 5/ l i, p.10.

The charts presented inthis study measure the News -Talk -Sports audience in fourgroups: 12+/AM/FM, audi-ence by market size, audi-ence by region, and audi-ence by demo. The N -Tgroup rank shows its posi-tion for a given category

12+ population, AM and FM dials

Again, the strength of the format group in the top markets boost itto the number one format group in the US. It is far and away theking of the AM dial. Only the Standards format keeps its sub-categories from a clean sweep of the top four rankings.

The formats as a group have made few inroads onto the FM dial,but what little is there is almost all in the All Talk category.

compared to II other formatgroups, The rank in paren-theses for the subcategoriesshow rank among a total of31 format subcategories.

Stats are based on theArbitron Fall 2000 survey,compared to the RBR SourceGuide and Directory data-base. Ratings numbers areadjusted by market popula-

Rank1

(3)(11)(14)(16)

12+ population RankRank Format AM FM Pct Index 4

1 N -T group 965 70 15.9 100 (3)(3) News -Talk 505 22 8.1 100 (15)

(14) All Talk 167 25 3.1 100 (18)(17) Sports 249 20 2.3 100 (29)(18) All News 44 3 2.3 100

AM dial RankRank Format AM FM Pct Index 4

1 N -T group 965 0 67.9 427 (4)(1) News -Talk 505 0 37.1 458 ..

(17)

(3) All News 44 0 10.6 461 (18)(4) Sports 249 0 10.4 452 (28)(5) All Talk 167 0 9.9 319

FM dial RankRank Format AM FM Pct Index 4

12 N -T group 0 70 1.6 10 (6)(18) All Talk 0 25 1.2 39 (17)(25) News -Talk 0 22 0.2 2 (20)(27) Sports 0 20 0.1 4 (26)(29) All News 0 3 0.1 4

News -Talk formats by market size

News -Talk is particulary strong in the largest markets. In fact, it isonly in recent years, with the proliferation of syndicated offerings,that smaller markets have been able to afford to run these otherwiselabor-intensive formats. Once out of the top 50, the category neveragain achieves a break-even index of 100, and it is rare for anysubcategory to post an index of 100 or better.

Note that, in particular, the All News subcategory has virtuallyall of its strength in the top 50 markets. In fact, it is in less than halfof the top 50, with only 21 stations generating all of the audiencefor the format. Few stations program an All News format, but theones that do are among the biggest stations in the country.

8 www rbr corn 6/4/01 RBR

Markets 1-50FormatN -T groupNews -TalkAll TalkAll NewsSports

Markets 51-100FormatN -T groupNews -TalkSportsAll TalkAll News

Markets 101-150FormatN -T groupNews -TalkAll TalkSportsAll News

by Davo Soylol

lion tt, per11111 comp:trisonsacross Markets. ticlow-theline sLilions are generally notincluded, and, It fur Ilb pur-poses of this study, the ad-justed above -the -line ratingsare considered to be 100% ()Ithe listening for that marketEach format's overall I

number is the bent unarkused for calculating its index.

AM FM Pct Index292 21 17.5 110136 4 7.8 9662 12 3.8 12321 2 3.2 13973 3 2.7 117

AM FM Pct Index204 19 11.9 75

99 8 8.6 10665 7 1.9 8333 3 1.3 42

7 1 0.1 4

AM FM Pct Index151 12 11.8 74

79 4 8.8 10920 5 1.6 5248 3 1.3 57

4 0 0.1 4

Markets 151-200Format AMN -T groupNews -TalkAll TalkSportsAll News

13781

1929

8

FM Pct Index8 9.5 603 7.2 892 1.0 323 0.8 350 0.4 17

Rank4

(3)(18)(20)(28)

Rank3

(6)(14)(17)(18)



AM FM Pct Index117 7 10.4 6578 2 8.2 10117 2 1.2 3920 3 0.9 39

2 0 0.0 0

AM FM Pct Index64 3 9.5 6032 1 6.9 8316 1 1.6 5214 1 0.7 302 0 0.6 26

And, Its all about real life.

StarGuide

yAHoOr Broadcast

"I'm so far in debt how do I get out?"

SEE THMPACT!Arbitron Ratings Fall 2000 - Winter 2001

WMEN Knoxville, TN 0.8 --) 2.0P 25-54

WWKY Louisville, KY 0.9 -) 4.2P 25-54

"Business Radio 650" 1' 0.6Houston, TX I,)J P 25-54

WTMA Charleston, SC 1.8 --) 5.8P 25-54

WTKG Grand Rapids, Ml 1.5 -' 3.6M 18-34

LI 2-5 PM ET R FEEDS A AILABLE 24 HRS / 7 DAYS

SYNDICATION INFORMATION "BOB BORQUF 1 877 410.DAVE WWVV DAVERAMSEY.COM

News -Talk formatsby region

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Northeast (CT, ME, MA, NH, NY, RI, VT)Rank Format AM

1 N -T group 111(4) All News 5

(5) News -Talk 56(9) All Talk 21

(13) Sports 29

Rank1

(6)(12)(13)(20)

Rank5

(4)(17)(19)(25)

Rank1

(2)(9)

(15)(17)

Rank3

(4)(14)(19)(28)

Rank1

(3)(10)(14)(19)

FM8023

3

Pct20.86.36.24.93.4

Mid -Atlantic (DE DC KY MD NJ OH PA VA WV)FormatN -T groupNews -TalkAll TalkSportsAll News

AM176

913047

8

FM92

33

1

Pct15.0

7.13.02.92.0

South (AL AR FL GA LA MS NC SC TN)FormatN -T groupNews -TalkSportsAll TalkAll News

AM227121

603511

FM3517

9

90

Pct10.77.31.71.20.6

Index131274

77158148

Index948897

12687

Index6790743926

Midwest (IL IN IA KS MI MN MO NE ND SD WI)Format AM FM Pct IndexN -T group 194 10 19.3 121News -Talk 112 1 10.5 130All 22 12 4.2 135All News 6 1 2.4 104Sports 47 3 2.2 96

Southwest -Rockies (AZ CO ID MT NV NM OK TX UT WY)Format AM FM Pct IndexN -T group 139 3 12.6 79News -Talk 66 0 9.0 111

Sports 34 1 2.2 96All Talk 31 2 1.4 45All News 8 0 0.1 4

Pacific (AK CA HI OR WA)Format AMN -T group 118News -Talk 59All Talk 21

All News 6Sports 32

FM5

031

1

Pct17.58.63.93.02.0

Index11010612613087

News -Talk formats by demo

The older a perNon n, tile more Irkel are to Will: into a News -Talk -

Sports station, and men are much more likely to tune in than women.This is especially true of the Sports format. Even the young guys,

who put up an index of only 64 for the N -T group, put up animpressive 157 for this subcategory.

What women in general have in common with the young men is that they.too, generally rind something else to listen to. The older women are almostat par for the All News category, but have an index of only 78 for the gr( >upas a whole. It all goes clown from there into the younger female demos.

Men 25 and up carry the clay for the formats as a whole, and tuneinto Sports at double the rate of the general 12+ population.

to WWW rbr Cor,

Persons 16-34Rank Format

8 N-1 group(12) NSportsews-Talk

(15) All Talk(21) All News


2 N -T group(8) News -Talk

(15) All Talk(16) Sports(19) All News



(12) All Talk(14) Sports(15) All News

Men 18-34Rank Format

4 N -T group(9) Sports

(10) News -Talk(11) All Talk(20) All News



(10) Sports(12) All Talk(19) All News


1 N -T group(2) News -Talk(8) Sports(9) All Talk

(14) All News

Women 18-34Rank Format

9 N -T group(16) News -Talk(18) All Talk(21) All News(22) Sports



(18) All Talk(20) All News(25) Sports



(15) All News(16) All Talk(24) Sports

AM FM PCt Index965 70 7.0 44505 22 2.3 28249 20 2.1 91167 25 2.0 6544 3 0.6 26

AM FM Pct Index965 70 13.3 84505 22 6.0 74167 25 2.8 90249 20 2.8 122

44 3 1.7 74

AM FM Pct Index965 70 17.5 110505 22 8.9 110167 25 3.3 106249 20 2.7 117

44 3 2.6 113

AM FM Pct Index965 70 10.1 64249 20 3.6 157505 22 2.9 36167 25 2.8 9044 3 0.7 30

AM FM Pct Index965 70 18.0 113505 22 7.4 91249 20 4.7 204167 25 3.9 12644 3 2.0 87

AM FM Pct Index965 70 22.5 142505 22 10.5 130249 20 4.6 200167 25 4.4 14244 3 3.0 130

AM FM Pct Index965 70 3.6 23505 22 1.5 19167 25 1.2 39

44 3 0.5 22249 20 0.5 22

AM FM Pct Index965 70 8.3 52505 22 4.4 54167 25 1.7 5544 3 1.5 65

249 20 0.6 26

AM FM Pct Index965 70 12.4 78505 22 7.2 89

44 3 2.2 96167 25 2.2 71249 20 0.8 35

Sources Arbitron, RBR Source Guide and Directory database

AMERICANI1 AN NEWS

The #1Source for

Jews and Sportsin the

Urban Market

AMERICANURBAN RADIO

NETWORKS

0...* SRN TS

SBNNETWv R

SK

%AMERICAN U SPORTS

BA/ YORK CHICAGO DETROIT ATLANTA LOS ANGELES WASHINGTON D. J T ati

NetRadio listingdrops to NasdaqSmallCap Market

100 -format webcasterNetradio.col(O:NETR) has beenmoved (5/24) froNasdaq's National Market to the SmallCaMarket listing. Whilthe stock still trade

below Nasdaq's minimum of $1 (35 centon 5/30), an exceptiowas granted for thcompany to list on thSmallCap, providedcan trade for at least$1 for 10 consecutivdays by 6/14. The copany says it may try

' reverse -split to achiev,that. NetRadio nowtrades with the symbol"NETRC."-CM

Media Markets a Money

S&P cuts Ackerley'scredit ratings

Standard & Poor's has cut itscredit ratings for The AckerleyGroup (N:AK). S&P (5/30) low-ered Ackerley's rating for long-term corporate debt to B+ fromBB- and its subordinated debtto B- from B. S&P said its out-look for Ackerley is "negative."

Although S&P noted thatAckerley had recently reduced itsdebt load with the $200M sale ofthe NBA Seattle SuperSonics, thecompany's debt at year end isprojected to be around $275M-up from the current S230M. WithAckerley's broadcast and outdoorbusinesses expected to generate

about $35M in EBITDA (cashflow minus corporate overhead)this year, the company's debt toEBITDA ratio will rise to "the highseven times area," S&P said.

On the plus side, S&P notedAckerley's "solid market posi-tions and the business and geo-graphical diversity of its out-door advertising, television, andradio operations." However, itwarned that Ackerley's creditratings could be lowered againif the company's "overall finan-cial profile deteriorates signifi-cantly this year from currentexpectations or if it does notmeaningfully improve in 2002."

As reported (RBR 5/7, p. 15).Ackerley officials hinted at an inter -

Larry Wilson, Chairman, ofCitadel Communications

has agreed to transfer the assets of

WFPG-A'VUFM, WPUR-FMand the LMA of WKOE-FM

serving

Atlantic City, New Jersey

$19,400,00010

Millennium Radio Groupa joint venture of

UBS Capital Americasand

Mercury Capital Partners

StarMediaGroup, Inc.

"Radio's Full ServiceFinancial Specialists" Iv

5080 Spectrum Drive, Suite 609 East Addison, TX 75001 (972) 458-9300

www rbr corr.

by Jack Messmer

est in selling the company's fourradio stations-all in the Seattle-

Tacoma market-in the company'squarterly conference call.

"Right now, we're not market-ing the stations, although if some-one were to call us and offer us 150to 175 [million dollars] we wouldcertainly look at that very strongly-but we are not trying to sell ourradio group." Ackerley Co -Presi-dent Denis Curley said in the 5/2discussion with Wall Street ana-lysts. "The other thing is, if wewere-to get into Seattle, there arefive groups currently in Seattle andthere are no stations [available] tobuy. If you want in Seattle, you'regoing to have to pay a premium."

RBR observation: Who couldwe expect to come up with thatS150 -175M? Rumors are circulat-ing that Microsoft (O:MSFT) co-founder Paul Allen. who ownsKXL-AM & KXJM-FM Portland,OR, is one potential buyer who'sinquired about the Ackerley sta-tions. The other logical buyer isViacom's (N:VIA) Infinity, whichwould have to spin off an FM-perhaps to Salem (O:SALM),which has four operating AMsand an expanded band alloca-tion in the market. The market'sother big players are Entercom( N:ETM), which has a full load offive FMs, and two groups whichhave not been active buyers oflate, Fisher (O:FSCI) andSandusky. Seattle. =14. is the larg-est US market which has nary aClear Channel (N:CCU) station,hut the mega -group of mega -groups appears to be focusedright now on digesting last year'spile of acquisitions and making afew fill-in purchases-not tomention figuring out how to op-erate 1,200 stations in a toughadvertising market.

Orban/CRL buying Avocet

Circuit Research Labs Inc.(O:CRLI), which lately has beencalling itself Orban/CRL, an -

6/4/01 RBR

nounced 5/29 that it has anagreement to acquire AvocetInstruments Inc. Avocet is a

supplier of audio receivers andcoders for the television indus-try. Saying that Avocet willcomplement the line of TV prod-ucts currently produced by CRLand Orban, CEO JayBrentlinger said the acquisi-tion will also "offer productioneconomies that will substantiallyincrease the line's profitability."Operations of Avocet, currentlybased in Beaverton, OR, will berelocated to Orban/CRL'sTempe, AZ manufacturing plantlater this year. Terms of theacquisition were not announced.

Meanwhile, Orban/CRL hasamended its annual report (10-K)to the SEC for 2000. After filing itsoriginal 10-K, Orban/CRL said,"the Company's managementdetermined that sales totaling$275,060 that was recorded in2000 should have been reverseddue to their subsequent return bythe customer in the first quarter of2001." Even so, said CFO JimSeemiller, "sales exceeded ourgoals and budgets and createdsubstantial backorders going for-ward into 2001, which we are inthe process of filling."

Stations seguein Santa Rosa

Sinclair Telecable has a compli-cated deal to acquire a trio ofstations in the Santa Rosa, CAmarket from companies ownedby Mary F. Constant. The localsuperduopoly owner is identi-fied in the RBR Source Guide &Directory as Moonbeam Inc.,but neither selling companyactually carries that name.

In part one of this deal,Sinclair Telecable. headed byPresident J. David Sinclair, willpay Independent BroadcastingCorp. $9M cash for two of theFMs-with $5.5M allocated toKRSH and $3.5M to KGRP.

Part two is a stock deal, withSinclair paying Constant $2.1M forall of the stock of Deas Communi-cations Inc., the licensee of KSXY.

All three have been LMAedby Sinclair since 4/12.

RBR observation: You maythink this is a complicated deal,but it's actually less complicatedthan what had been planned.The original contract called forIndependent and Deas to swapKGRP and KSXY before the sale,apparently to enhance the taxadvantages of the stock saleportion of the dual deal. Ac-cording to a contract amend-ment, the parties subsequentlydetermined that it would actu-ally be more advantageous, tax -

wise, to leave the stations withtheir original licensees, so thepre -sale swap was called off.

Brill Media revenuesup slightly

Brill Media, whose fiscal yearended 2/29/01, reported thatrevenues for the year rose amodest 2% to $45.8M.

Revenues for Brill's radiogroup were down slightly over$200K to $17.7M, but the previ-

ous year's results had in-cluded LMA fees from somestations which were in theprocess of being sold. Ex-cluding those LMA fees, ra-dio revenues were up 2.4%.

Newspaper revenues rose4.2% to $28.1M. Media cash flowfor the year declined 9.3% to$11M, primarily due to increasedcosts at the newspaper division.

Brill Media is privatelyowned by Alan Brill, but haspublic bonds.

The RadioInde X Tm

After hitting a year-to-date high of 218.264 on5/22, The Radio IndexTmpulled back to close 5/30at 208.141, down 8.044for the week.

220

210

200

190

Radio Business Report.Voice 01 The Radio Broadcasting Industry'

5/9 5/16 5/23 5/30

PATRICK COMMUNICATIONS

Station BrokerageDebt & Equity Placement

Fair Market & Asset Appraisals

Larry PatrickPresident

Susan PatrickExecutive Vice President

Terry GreenwoodVice President

Greg Guy Vice President

(410) 740-0250, www.patcomm.com

6/4/01 RBR www.rbr.com

McCoy Broadcast Brokerage, Inc.

REAL RESULTS.Call now for

NAB Radio Showappointments

Sept. 4-7 atHilton New Orleans

Riverside

JOSEPH BENNETT MCCOY, II ICOLORADO SPRINGS, COLORADO

719-630-3111 PHONE719-630-1871 F:\x

HAMMETT & EDISON, INC.CONSULTING ENGINEERSRADIO AND TELEVISION

Serving the broadcast industry since 1952...

Box 280068 San Francisco 94128

HE707/996-5200202/396-5200

[email protected]

FOR SALE!

Full-time AM Station

Serving the San Francisco market

Asking price $7,000,000

Contact: Media Venture Partners

Elliot Evers at 415-391-4877

or

[email protected]

RBR RadioYour informationsource featuring:1 on 1 Interviews,Conference Calls

andThe Daily Newscast

Read about thesetransactions and more

at our websiterbr.com

The place forleading industry

news and information

Transaction Digestby Dave Seyler & Jack Messmer

The deals listed below were taken from recent FCC filings.RBR'sTransaction Digest reports on all deals that involve assignment of a station license (FCC Form 314)and substantial transfers of control of a licensee via a stock sale (FCC Form 315), but not internal corporaterestructurings (FCC Form 316). All deals are listed in descending order of sales price. Broker credits arebased on contracts filed with the FCC.

$4,500,000 KTFA-FM Beaumont -Port Arthur(Groves TX) from Voice of the WildernessBroadcasting Inc (Ralph H. McBride) to ClearChannel Broadcasting Licenses (Lowry Mays), asubsidiary of Clear Channel Communications(N:CCU). Cash. Superduopoly with KYKR-FM, KIOC-FM, KKMY-FM, KLVI-AM. Additional

overlap with KTRH-AM from neighboring Hous-ton market. LMA since 7/30. Broker: JodyMcCoy, McCoy Broadcast Brokerage (seller).

$4,300,000 WHUC-AM & WZCR-FM, WCKL-AM & WCTW-FM Albany -Schenectady -Troy/Poughkeepsie (Hudson NY, Catskill NY) fromConcord Media Group Inc. (Mark Jorgenson)to Clear Channel Broadcasting Licenses (LowryMays), a subsidiary of Clear Channel Commu-nications (N:CCU). Cash. Superduopoly withWGY-AM Schenectady, WOFX-FM Troy,WTRY-FM Rotterdam, WRVE-FM Schenectady,WHRL-FM Albany, WPYX-FM Albany, WGHQ-AM Kingston & WRKW-FM Saugerties, form-ing four distinct markets. The four stationsbeing sold are between the Albany andPoughkeepsie Arbitron markets. WHUC,WZCR and WCKL share more overlappingcontour with CCU's Albany stations; WCTWshares more with CCU's Poughkeepsie sta-tions. CCU has waiver through 2004 forcommon ownership of WXXA-TV Albany.

$3,861,175 WMGG-FM Tampa -St. Peters-g- (Dade City FL) from Mega Communica-

tions of Dade City Licensee LLC (Alfredo

Alonso) to TAMA Group LC (Charles W.Cherry II, Glen W. Cherry). $100K escrow,balance in cash at closing. Combo with WTMP-AM. Note: Buyer must change call letters.Brokers: Hadden & Assocs., Minority MediaTelecommunications Council (both for seller).

$2,000,000 WAAM-AM Ann Arbor MI fromWhitehall Enterprioses Inc. (Lloyd R. Johnson)to Clear Channel Broadcasting Licenses (LowryMays), a subsidiary of Clear Channel Commu-nications (N:CCU). Cash. Includes a non -com-pete. Superduopoly with WTKA-AM, WYBN-AM, WQKL-FM, AND WWWW-FM in the AnnArbor market. Additional overlap with numer-ous stations in the adjacent Detroit market,forming five distinct contour overlap markets.

$1,865,000 WZRZ-FM CP Flint MI

(Frankenmuth MI) from The Frankenmuth Ra-dio Co. Inc. (Thomas J. Beauvais, Gregory P.Theokas) to Regent Broadcasting of GrandRapids Inc. (Terry Jacobs, Bill Stakelin), a sub-sidiary of Regent Communications (O:RGCI).$125K escrow returned to seller, 15,724 sharesof Regent Common stock placed in escow,additional 164,276 shares of Regent Commonstock for total of 180,000 shares with estimatedvalue of $1.296M; $569K cash for tower, trans-mitter and other properties. Total price is RBR

estimate. Superduopoly with WFNT-AM,WCRZ-FM & WWBN-FM. Station is currentlyoperating pursuant to a program test authority.CP is for 93.7 mHz with 3.5 kw @ 436'.

THE EXLINE COMPANYMEDIA BROKERS CONSULTANTS

6.A

k24 VISIT US AT THE NABWindsor Court Hotel

September 6 and 7

ANDY McCLURE DEAN LeGRAS4340 Redwood Highway Suite F-230 San Rafael, CA 94903

Telephone 415-479-3484 Fax 415 -479-1574

14 www.rbr.com 8/27/01 RBR

The deal includes WHUC-AM/WZCH-FM out of Hudsonand WCKL-FM/WCTW-FMout of Catskill. The foursomesplits the difference betweenthe Albany -Schenectady -Troyand Poughkeepsie Arbitronmarkets, each of which fea-tures an existing Clear Chan-nel superduopoly cluster.Six Albany stations and twofrom Poughkeepsie share atleast some territory with thestations to be acquired, form-ing four distinct contouroverlap markets.

Clear Channel also has WXAA-TV Albany in the mix, which theFCC has already cleared it tooperate through 2004.

Safe harbor in Ann Arbor?

Clear Channel (N:CCU) is corner-ing the market in Ann Arbor MI.It has struck a $ 2M cash deal withLloyd Johnson's Whitehall En-terprises to acquire WAAM-AM.The News -Talker will give ClearChannel four out of four sta-tions considered home to themarket by Arbitron, and fiveout of six listed there in the RBRSource Guide & Directory. Thecluster will be comprised ofthree AMs and two FMs.

RBR observation: BeforeGloria Tristani writes anotherobjection to a deal which willend the chances of competitionwithin a given market, let uspoint out that the sum and total ofthe 12+ ratings garnered by thesefour stations during the Fall2000 survey was 11.2 shares.This is less than the total amassedby one leading station inmany similarly -sized markets(Ann Arbor is ranked #146).

While these stations weresnagging their 11.2, Detroitstations were walking off with57.9 shares of the Ann Arborear pool. Even a Toledo sta-tion made off with 1.0. Inshort, Ann Arbor, abutting thesouthern border of the De-troit market, is not a full-fledged market and cannot befairly judged in terms of own-ers home to the market.

Similar situations exist in Sus-sex NJ, where CCU has all four

8/27/01 RBR

above -the -line stations, andMorristown NJ, where GreaterMedia has agreed to purchase allof the above -the -line stations inthe market-both of them.

Banc of America stillbanking on radio

It has come as no surpriseto the Street -types at Bancof America that most of the radioproperties it covers have low-ered expectations for Q3. Thatgroup, which includes ClearChannel (N:CCU), Beasley(O:BBGI), Cox (N:CXR), Cumu-lus (0: CMLS), Emmis (O:EMMS),Entercom (N:ETM), HBC(N:HSP), Radio One (O:ROIA)and (although it is a billboardrather than a radio company)Lamar (O:LAMR), has produceda 57% gain in stock price so farthis year, blowing the S&P 500(-10%) and NASDAQ (-20%) outof the water.

However, the group has gonedown 3% over the last four weekswhile the rest of the radio uni-verse was flat.

BAS's Radio BroadcastingMonthly predicts that Q3 maywell be the bottom of thecurrent revenue slump. Whilethey expect continued pres-sure on stock prices, they alsosuggest that this may be agood spot for those interestedin radio to do some carefulbargain shopping.

CCU parks in

Parkersburg/Marietta

The Daugherty family is send-ing WBRJ-AM to Clear Chan-nel (N:CCU) for $450K. TheSports outlet will mark thesixth station and second AMfor the radio giant in this smallmarket with stations in bothWest Virginia and Ohio strad-dling the Ohio River.

Working at La Crossepurposes in VlAsco?

Faith Sound is getting intothe radio business with a$1.5M deal to buy a combofrom Riverview Communica-tions. WKBH-AM Holmenand WFBZ-FM Trempeleauare both part of the La CrosseWI market. La Crosse wasonce an Arbitron market buthas not been measured forover two years.

There is one potential snagwhich could cause this deal tofall apart. although it wouldreplace it with another. Missis-sippi Valley Broadcasters,which bought WKBH-FM WestSalem from Riverview last yearfor $2,335,500 (RBR 11/13/00,p.14), has been running WKBH-AM/WFBZ-FM in an LMA andhas 30 days in which to exer-cise its right of first refusal tobuy the stations itself.

Recent Transactions!SOLD!

WPEZ-FM, Macon, GA, $55.0 MillionCLOSED!

KOYN, KBUS & KPLT-AM/FM, Paris, TX,$2.575 Million

CLOSED!KFTZ-FM, KOSZ-FM, KLCE-FM, KCVI-FM,

KECN-AM & KICN-AM, Idaho Falls - Blackfoot, ID,$13.0 Million Cash

CLOSED!WKQB-FM, Southern Pines -Fayetteville, NC,

$6.15 Million CashCLOSED!

KPCR-AM/FM, Bowling Green, MO, $725,000

CLOSED!WYPA-AM, Chicago, IL, $10.5 Million Cash

Stop by the Windsor Court Hotel in New OrleansSept. 5-7 during the NAB

for a confidential discussion!

Media Services Groupwww.mediaservicesgroup.com

www rhr COrT1

.04j1hli .Audi6Ca rtWo rks

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